Let's clear something first: I'm wearing my Nomos Ahoi today and I like it very much, so this post isn't about bashing Nomos.
I was taught many things in my life, most of them turned to be false, but some proved to be correct and one of them was about branding and design language and how it can differentiate a product by making it instinctively identifiable with a specific company and therefore make us believe that it share some qualities that we learned to like in other products from this same brand. For example I knew that Nomos favor a clean design that appeals to me and are not shying away from using colors, which is why I got a siren red Ahoi Neomatik.
However, can this be taken too far to the point where it become impossible to distinguish one product from another? Looking at the collage I made from Nomos own photos I wonder why are all of these models so similar? Is it a case of laziness that led Nomos to basically recycle the same design over and over or is there another reasoning behind this strategy?