I am a great lover lover of microbrands, as I believe they offer better value for money, better customer service, and are more original, but unfortunately they rarely hold their value. As well as the watches below I also own three Chris Wards, a Steinhart, two Yemas, and a San Martin, but I no longer consider any of these are microbrands. Here are mine, please list yours
Van Banner Parking Master 2
Geckota Sea Hunter
Canopy Wake One
Axios Flagship
J&G Exciton 2
Fathers Horizon
Coast Pacific Explorer
Peren Nera Rogue X
Maen Hudson
Rivelta Metrodive 04
Dryden Heartlander
Batavi Kosmopolite
Maen Greenwich GMT
Unison Orbital
Second Hour Mandala
Echo Beutra Averau
Relio Solstice
Axios Tribune
Atticus Meteora
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baltic aquascaphe blue gilt
helm vanuatu ti
Nomadic Marai 401.
Dufrane Travis.
Alpina, Baltic and Junghans (the latter, not sure it’s a microbrand).
Nodus,RZE
I’ve been trying to wean myself off the microbrands - partly due to the (lack of) value retention you mention, but also because it’s easy to make a lot of apparently small purchases that add up to a lot!
Currently own:
Sternglas Naos
Baltic Aquascaphe Dual Crown
Have owned:
Maen Brooklyn
Sternglas Hamburg
Christopher Ward Sealander 36
Autran & Viala Nightflight
Dekla Deckwatch 40mm
Circula Aquasport II
Monta Noble
Tourby Lawless Diver
Trafford Crossroads Mockingbird
Nodus, Zelos, Ugly Watch Company
Chinese microbrand Merkur:
Islander:
Selten:
Astor + Banks
Is Avi-8 a microbrand?
Islander, Bertucci, AVI-8 and Steinhart if that counts. I also have a MAS coming in a couple of weeks.
Baltic Aquascaphe, Borealis Sintra, Boldr Venture Earth, Circula Aquasport, Vulcain Nautique, Zelos Swordfish
I’ve been trying to wean myself off the microbrands - partly due to the (lack of) value retention you mention, but also because it’s easy to make a lot of apparently small purchases that add up to a lot!
Currently own:
Sternglas Naos
Baltic Aquascaphe Dual Crown
Have owned:
Maen Brooklyn
Sternglas Hamburg
Christopher Ward Sealander 36
Autran & Viala Nightflight
Dekla Deckwatch 40mm
Circula Aquasport II
Monta Noble
Tourby Lawless Diver
Trafford Crossroads Mockingbird
I buy all my microbrands used, so the original purchaser can take the financial hit
I buy all my microbrands used, so the original purchaser can take the financial hit
✅ Even then, I find there can be another hit when you put that used microbrand back on the market!
I have, in no particular order
Baltic
Karlskrona
Armida
Dan Henry
Marloe
Phoibos
Neotype
Crepas
Tactico
And a Steeldive but don't think they can be considered a microbrand
I like the cut of Mæn's jib - don't own one of their watches though - did think about their Skymaster chronographs.
I own a few Lorier (Hyperion & Gemini), a Serica (4512-TXD) and a Geckota (W02 Military Chronograph).
I mainly buy more established brands 'cause I have a thing for re-issues and history but agree that micros are an interesting, even exciting sector of the market.
Undone, Hitori,Heritor
Sold the Detroit Mint and Straton
#baltic Aquascaphe Dual Crown
Pitzmann and Traska
Tsao
Xeric
Brew
Nubeo
Venezianico
Zelos
Baltic, Henry Archer, Islander and Spinnaker.
✅ Even then, I find there can be another hit when you put that used microbrand back on the market!
Always a difficult one. I can spend £250/£300 on a mint condition microbrand and get a fantastic watch, or the same amount on a Seiko or Tissot and get something very average. To be honest, after the first initial big hit I don't think they depreciate any quicker than mainstream brands
Farer (moonphase)
Marlow (night GM)
I also have a Cristopher Ward Bel Canto and a San Martin GR5 but I don’t think they are micorbrands
I would agree, neither of those brands are really micros anymore
just one at the moment, but I love Microbrands!
Brew Metric retro dial:
small brands on my radar:
Raven
Astor + Banks
Nodus
Monta
Farer
Serica
Lorier
RZE, Zelos, Erebus
Lorier
Solas
Avi8
Autodromo
Baltic
Ciga Design
Mercer
Maison Celadon
Obris Morgan
Ophion
Stowa
Undone
Wolbrrok
Yema
Zelos
Sold the Detroit Mint and Straton
Man, your collection is pretty amazing and I see several Islander pieces in there too! I own a Northport but have identified as many as 5-6 others in their line that I want my greedy little hands on.
Man, your collection is pretty amazing and I see several Islander pieces in there too! I own a Northport but have identified as many as 5-6 others in their line that I want my greedy little hands on.
Thank you bro!! Yeah I'ma Islander fan for sure, they're my Seiko5!! Been really diggin the microbrands, not much for resale on lots of them but I'm cool with it!!
Tribus TRI-04 but that's not a microbrand so much as a dead brand.
Zelos
Clemence
Studio Underdog
Epoch Stockholm
Echo/Neutra
Farer
Vilhelm
And a few brands that people go back and forth on whether they count as micros.
Christopher Ward
Formex
Norqain
#venezianico
Helicon (UK)
Halios (CA)