Why haven’t we seen a luxury Timex Watch?

Because they know their market and the American Documents thing didn't go over so well. Even the Galli exercise is no stunner, albeit @benswatchclub is a fan.

I have no interest. I'm happy that they largely moved to stainless cases instead of chromed brass. Making a premium domestic product would be more interesting to me. But I have enough watches.

I think timex is too far away from luxury.

They are even far away from Seiko. The history how Grand Seiko was established made totaly sense as Seiko offers a wide range of entry level, medium, premium watches and something in between. Their step to bring Grand Seiko alive was a natural way.

Timex is still and only kn the entry level located. They need first to enter the medium section. It's also a matter of experience.

But it is also a matter of the management. Timex seems like a cash cow. It should just bring money in wihhout big investments.

But getting into the next tier of watchmakinc meens investing....a lot. Into machines, experts, production lines and marketing.

Don't get me wrong. I don't want to talk bad about Timex. I think they offer great vallue for money in the entry level section and I wish they would di more. But I think not in the near future.

Because they don't need to.

I suspect the Timex group has little interest in "moving up", and is more interested in capturing more of the market that they are known in. I think a lot of watch enthusiasts forget that Timex is the "other" watch brand every Muggle has heard of.

If Timex Group was going to move into the luxury market, they'd likely just buy a brand that is already established, rather than try to make Timex a luxury brand.

As it stands, Timex is knocking it out of the park with their new releases, like the solar and mechanical Expedition lines, as well as the Marlin, and the Q lines. They are even generating some interest with a re-release of a '90s Ironman.

Not every brand wants to be a luxury brand, whether they sell cars, clothes, watches, or coffee machines. Some brands are quite content to be the brand Joe/Jane Average thinks of when they need a(n) ______. e.g. Klipsch wants to be the brand guys like me think of when they want new speakers, they have no real interest in competing with Living Voice for the business of rich.

"Takes a licking and keeps on ticking" I remember those ads as a kid growint up...Timex has their place in the watch world and they excell at it..I think they are happy right where they are.

I like Timex and their quality watches but they're historically not a luxury brand, so it's going to be a tough marketing task. Their Waterbury collection is nice, and it seems they're moving in that direction, but it's going to be a tough sell.

(Photo Credit: @hakki501)

I don’t know that 2023 Timex could pull it off but perhaps revitalizing the Waterbury Watch brand as a premium American made product would be interesting as a sort of Grand Timex. Lean into it as an ethically sourced and made, luxury American product and I think you could create some interest. I imagine a brand slightly more upscale from Shinola.

I don’t see it happening but I think it could be a cool idea.

That's an interesting idea I hadn't considered, but they could likely make it work if they wanted to.

That said, I suspect they have little interest in entering a low volume market with established competition.

I agree completely. They’re doing good with the current formula and I don’t see Timex moving upmarket. We see a fair amount of excitement with the Q stuff and the Marlin stuff that I think telegraphs their niche and they’re doing great there.

Oh, I'm here for it. I'm an absolute strumpet for Timex and if they truly delivered Grand Seiko level fit and finish, I'd be on board. I feel like the Gallo automatic was a dramatic leap in quality. I plan to buy something at the end of my fiscal year with part of my bonus. I contemplated higher tier but I'd give "Grand Timex" a chance if it came to fruition.

What higher tier are you looking at?

What’s the American Documents about?

Totally agree

It appears they have have much interest but it would be interesting if they did

Lol. Not much higher. Hamilton, Oris, Christopher Ward, etc. Not as high as Tudor, unless I went with pre-owned.

I mean, why not a Swiss automatic? Baffles me they would choose to go the quartz route. I saw a comment in the review section that asked about the movement and the response from Timex was that a customer service rep would contact him directly. They don’t have the confidence to list it in the specs or even reply to a review either. I think that’s what the young folks refer to as “sus.”

Na that was just a bad marketing idea - Made in America except Swiss movement. Confused and not appealing. Develop a true American Timex Movement and put it in a higher finish quality case and call it a Waterbury. I would buy that.

Yep. That's the impression I get too

Stay in your lane! is the Timex Motto

Citizen has a long history of making relatively expensive JDM exclusive watches, so it's not as far outside their lane as people in the rest of the world think.

Hell of a watch but yes Timex should do something like this.

Nice

I agree! I'm just saying to go off the beaten path once in a while lol

I agree - not sure why Timex hasn't created their own movement or purchased a movement company.

I actually seen that comment! I thought - "just answer their question"

I love Citizen - I have a Promaster Sea Dive. Not sure I can do $6k for a citizen though - plenty of other competitive options in that range.

That's fair.

If I was shopping at that price level I'd be leaning toward the Citizen, as it's not another one of the same boring watches everybody else buys.

I get it - sometimes it gets boring seeing the same watches over and over again.

What…didn’t you hear Timex has teamed up with the power plant and hired Homer to design their luxury line after the smashing debut of his luxury car?

down goes Timex haha