Rolex Swatch collaboration

After all the hype over the MoonSwatch what would happen if Rolex did one with Swatch ,called the SubSwatch made of plastic and the same price same size.

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That would be incredibly awesome!

I imagine that the world would lose its mind all over again.  Lines would stretch across entire continents!

But... I can't imagine that there's much upside for Rolex.

  • Originally, the thinking was that the collaboration would be a major boon for Swatch, and my understanding is that Omega had to acquiesce
  • Later, it turns out that the collab caused actual 3861 and other models of the Speedmaster to skyrocket, so it turned out to be a major boost to Omega!
  • So, win-win for both Swatch and Omega!

In the case of Rolex, however...

  • Rolex already sells out of every single Sub
  • So, it's not like it would boost sales of anything for Rolex!

So, what's Rolex got to gain from something like that?

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The plus side for Rolex is it introduces younger generation to the brand at a cheap cost 

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I'd prefer it if Rolex made a 904L version of the 34mm Swatch. 

I could probably live with a bioceramic Datejust though. 

Don't they already have Tudor? 😜

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I could see them doing an Omega Seamaster Swatch, maybe a Bond tie-in. The SeaSwatch Bond Edition. They would sell a ton of those. 

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Oldmanwatches

The plus side for Rolex is it introduces younger generation to the brand at a cheap cost 

This already happens without them doing anything. They are called homages.

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Mr.Dee.Bater

That would be incredibly awesome!

I imagine that the world would lose its mind all over again.  Lines would stretch across entire continents!

But... I can't imagine that there's much upside for Rolex.

  • Originally, the thinking was that the collaboration would be a major boon for Swatch, and my understanding is that Omega had to acquiesce
  • Later, it turns out that the collab caused actual 3861 and other models of the Speedmaster to skyrocket, so it turned out to be a major boost to Omega!
  • So, win-win for both Swatch and Omega!

In the case of Rolex, however...

  • Rolex already sells out of every single Sub
  • So, it's not like it would boost sales of anything for Rolex!

So, what's Rolex got to gain from something like that?

Nothing

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Apart from all the other listed reasons, the fact Rolex and Swatch Group are direct competitors means it would never happen. 

It would be a McWhopper, or Coke x Pepsi... 

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PoorMansRolex

I'd prefer it if Rolex made a 904L version of the 34mm Swatch. 

I could probably live with a bioceramic Datejust though. 

Don't they already have Tudor? 😜

Tudor don't cost £200 

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Rolexahoma

This already happens without them doing anything. They are called homages.

I was talking about a legit watch

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KristianG

Apart from all the other listed reasons, the fact Rolex and Swatch Group are direct competitors means it would never happen. 

It would be a McWhopper, or Coke x Pepsi... 

Wouldn't mind a flame grilled mcchicken 

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Considering that the Swatch Group owns Omega but not Rolex, should that happen everyone (including myself) would wonder what's going on.

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Romaediem

Considering that the Swatch Group owns Omega but not Rolex, should that happen everyone (including myself) would wonder what's going on.

 collaboration between car manufacturers happen 

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Timex came out with the Q which looks just like a vintage Sub, people did lose their mind for a bit with that alone, but of course nothing like the Moon Swatch.  I'm sure it would be the same kind of hysteria, but after looking at the moon swatch for that money and some of the nicer automatics Timex puts out for the same price, the quality and what you get with Timex is so much better for that price.  With Timex you know what you are getting kind of a homage (stainless steel) without the co-lab, I don't need to see a Rolex co-lab if I want the look of a Rolex for sub 300, that's why I collect Timex.  They also have watches that look like Omega and other brands for great prices and give you the feel of that watch without spending that money.  

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Would owners of a plastic Rolex still get robbed? I suspect so....

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Catskinner

Why should they? They already sold every single watch they will manufacture in 2023.

And cheaper subs are already here and it didn't even need the collaboration of Rolex, or plastic or a quartz movement. Would you buy one if it was called the Paganex?

That inspired me! 

Rolex should release a budget line called Plantagenet, that way people can buy a cheaper Tudor, and learn a bit about history as well! 

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KristianG

That inspired me! 

Rolex should release a budget line called Plantagenet, that way people can buy a cheaper Tudor, and learn a bit about history as well! 

I love this comment so much.

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moemoe

Rolex x Casio 

G - Roll  - $900

Pre approval wait list - 4 years

Pre approval salary >50,000 USD 

if you make more you buy rolex.  *Note:  It is a plastic oyster for those technical people.  But with awesome mineral crystal w/ AR coating. You can't see reflection in the photoshopping.

Not to be outdone, Rolex and Casio announce a $125 Plastic Submariner. :  r/WatchesCirclejerk

This kind of reminds me of the watch I have coming in, hopefully next week...

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Oh for the love of all that is holy and good let there be a Swatchmariner... PLEASE!!

The absolute devastation that would be wrought on the egos of the "typical Rolex enjoyer" would be biblical 🤣🤣🤣🤣

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Catskinner

Why should they? They already sold every single watch they will manufacture in 2023.

And cheaper subs are already here and it didn't even need the collaboration of Rolex, or plastic or a quartz movement. Would you buy one if it was called the Paganex?

If I could get hold of one certainly,it's a watch and I love watches 

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cornfedksboy

Does Rolex Colaborate with anyone?  I can only imagine them bitching about the way the font is obstructed when between 29 and 34 degrees off center from line of site. 

They would also moan about the spacing of the letters , colour, position,but that's why I love Rolex 

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moemoe

Rolex x Casio 

G - Roll  - $900

Pre approval wait list - 4 years

Pre approval salary >50,000 USD 

if you make more you buy rolex.  *Note:  It is a plastic oyster for those technical people.  But with awesome mineral crystal w/ AR coating. You can't see reflection in the photoshopping.

Not to be outdone, Rolex and Casio announce a $125 Plastic Submariner. :  r/WatchesCirclejerk

Only 4 yrs sign me up please 

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Georgmcl

That would require Swatch Group to collaborate with a company outside its own group. I don't see that happening.

I don't either,it was just a thought 

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TimeCop

Obviously it was a smart move by two brands in the same group but for me, the magic came from it's simplicity. Moonwatch...Moonswatch. 

If they were in the same group, AP and Casio making the Casioak together could have been just as good. But Casio just did it on their own. And have been hugely successful.

We've also had the Seikona. Which might be a bit of a sleeper. 

So, what other brands could do it?? 

Timex release an affordable Explorer? Timexplorer. They actually already did, it was just quite large and didn't take off. 

Any more??

What about a Sekonda Perpetual?

CitiZenith El Primero?

Nike Air King?

No?

I'll get my coat. 

And a sleeping bag for queue outside the shop

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Oldmanwatches

If I could get hold of one certainly,it's a watch and I love watches 

There you go: PAGANI Design Flagship store. All you need is a small crown sticker and we have another happy customer. My work is done here.

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Cheers ⏰

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moemoe

Rolex x Casio 

G - Roll  - $900

Pre approval wait list - 4 years

Pre approval salary >50,000 USD 

if you make more you buy rolex.  *Note:  It is a plastic oyster for those technical people.  But with awesome mineral crystal w/ AR coating. You can't see reflection in the photoshopping.

Not to be outdone, Rolex and Casio announce a $125 Plastic Submariner. :  r/WatchesCirclejerk

Interesting but I won't be mugging anyone for that color scheme.

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I literally think there would be deaths involved. I saw videos of people "Black Friday running" to Swatch's front doors at that time to get in line. I bet that chaos would double if it was ROLEX on the dial. 

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moemoe

Rolex x Casio 

G - Roll  - $900

Pre approval wait list - 4 years

Pre approval salary >50,000 USD 

if you make more you buy rolex.  *Note:  It is a plastic oyster for those technical people.  But with awesome mineral crystal w/ AR coating. You can't see reflection in the photoshopping.

Not to be outdone, Rolex and Casio announce a $125 Plastic Submariner. :  r/WatchesCirclejerk

Casio X Rolex would be an absolute explosio! Two worlds colliding kind of explosion..this is the only collab that is worth anyone's time. Both behemoths in their own right.

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Probably won't ever happen but a Swatch Rolex would be so sick