New Bremont "Bremoak"

I've said it previously on this forum:  No matter how much I may like one of their designs, I don't trust and will not support Bremont since they outright lied (and got caught doing it) about their first purportedly "in-house" movement - the BWC/01 (really a re-badged La Joux-Perret).  See: https://monochrome-watches.com/bremont-wright-flyer-story-bad-communication-in-house-movement/

It looks like many of the 70s sports watches doing the rounds now… they are a bit late to the party.

I’d rather have a PRX :)

edit: sorry… 16 PRXs!

With Bremont not really being on my radar, I missed this one. So they pulled a proper Panerai. 😅 I don't know why someone could ever believe that these shenanigans would still go unnoticed in this day and age...

I don’t have a problem with Bremont.  in fact I’ve meet the English brothers and they’re good guys.  But their designs just don’t typically do it for me or at least at their prices points.  

this design does nothing for me.  I’m not a Royal Oak guy.  So I don’t like the ML Aikon or any of the RO influenced watches.  

Looks like the Tudor North Flag, AP Royal Oak and the Sinn 556 had a baby.

I will respectfully agree to disagree.  Bremont knew precisely what they were doing (misrepresenting their movement as "in-house") and apologized when they got caught with their hand in the cookie jar.

Couldn't agree more. 53 lug-to-lug on a watch with a flaring integrated bracelet... It's basically the nemesis to my last post about "wrist fluidity" unless your wrist measures 9+ inches. 😅

Didn't look to closely at the movement yet, but the date window gives it away pretty unmistakably... Bremonts are all a bit 2007 to 2017 in terms of proportions, aren't theye?

There's a little Patek, a little Hublot, a little AP and a little Laurent Ferrier thrown into the design of this watch. But I'm not sure that it works. What's immediately noticeable is how the bezel sides slope down to the case proper and form this weird shape around the watch face. The watch itself is full of clearly defined shapes and angles, so for me, this treatment looks tacked on. The same can be said for the crown guards, which for me, create this asymmetric protrusion that is harsh to the eye and cannot be unseen.

No problems with Bremont, but it is quite pricey for what it is and quite large.  I don't love the design 

When I think about watches in that price range or even the one just below, I do wonder what special thing Bremont is offering here because it isn't immediately apparent to me.

I wish they would figure out what kind of watch brand they want to be. Their designs are all over the place, which is fine I suppose, and most of their watches are far too large for me. I appreciate they are using a Horage movment, I less appreciate them hiding that fact, which is total crap.

This one feels like a hollow cash grab based on a popular integrated look and for $9000??? That is just nuts. The movement is worth a premium and I am sure it is well made, but not $9k. Not sure who they they think they are selling to. I would rather have a Horage Autark with the same movement for 1/3 the price.

That was a long time ago man. You still mad? 
 

All joking aside, I understand the foul taste. 

I've been on a tour of the wing and (past mistakes aside) they're now very upfront about what they do and don't manufacture. They're upfront about how THE+ (Horage) helped them set up for manufacturing the baseplate and bridges for their movement ENG300.  It's a very impressive facility and they're keen to push forward with making as many parts as possible at The Wing. The investment is very apparent when you're there and whether you're a Bremont fan or not, if you get the chance, do take the tour if you've an interest in the nuts and bolts of how things are manufactured. (I should say that I don't own a Bremont and they're aesthetic has yet to turn me into an owner). 

On another note....how the hell have IWC still not released a decent re-release of their first Ingenieur?  Surely they've missed the boat now.

Taking just a quick look around, there's obviously pretty amazing choice in that  range.  Of the integrated bracelet watches I've just looked at myself before.

Bulgari Octo Roma ($7Kish)

Cartier Santos ($7Kish)

Zenith Defy ($8Kish)

Bell and Ross BR05 (~$5Kish)

And if we expand to non integrated types, of course, Speedmasters and Seamasters, plenty of Rolexes even at inflated aftermarket prices, omega globemaster annual calendars, and JLC galore.

I guess this is a watch for adherents to the Bremont brand, nothing wrong with that I suppose, but I do wonder if it's meant for anyone else really.

I have a soft spot for the Autark.  It's definitely one of those things I'd pursue if I liked integrated bracelets more.

I would have bought it yesterday, but other watches keep coming up. I wish they did not put as much text on the dial.

I am and still looking for a watch made in England/UK, but i’ll never buy a Bremont. Too much money for a company that lies to its community. I think they have to suck it up and lower their prices after the malarkey of “in-house movements” to gain the trust of their fanbase and most importantly, to attract new customers, just like Tag - which have been a success, imo.

And you can testify that this is ”shenanigans“ as you call it? Also are you a pilot familiar with French Aerospace rules? I’m not, but I can guarantee you there are probably significant differences as there are with numerous things in the UK and how our former trade partners on the continent do things. 

Having the right name does do wonders for a brand: Timex, Rolex, Citizen… The bottom line though, does this really matter? I don’t care if they named the brand after their neighbours hamster, unless of course it was an evil hamster. If you want to play the DW card, fine, but DW are glorified dropshipped watches made for pennies and sold for pounds and that’s why I wouldn’t recommend them to anybody, not because of how the name was dreamt up. You are allowed to not like a brand name, but don’t throw the baby out with the bath water. 

As much as they can back it up. I find the story very suspect, and I'm not even questioning their bon vivant bonafides. Surely there are photos, documents, flight logs. They claim to have stayed in touch with this mythical figure. Letters? E-mails? An address? Anything? I haven't seen it.

It's totally unverifiable. No witnesses exist. The alleged eponymous Antoine Bremont is claimed to be dead. Great, got an obituary? Did they attend the funeral? Is there anything to convince anyone that this isn't a total concoction?

Were I to blindly accept the whole story, I'd basically  beon the same page thinking they chose a name because it sounding exotic and upper crusty. Had the possibly-real farmer's name been Kubusheskie, he'd have received no such honor.

Allowing the scant possibility that this is not marketing fiction, some newbies used it as their elevator pitch, repeatedly publicly telling this "rest of the story" folktale. At present, I think anyone has more right to call this fake history than to call it true. Their heavy focus on PR and marketing right from the start certainly didn't help their credibility. They do seem to have toned that down a bit, as they were at risk of being the J. Peterman of the watch world,  selling stories instead of products. 

I also forgot. Throw in a little of Brando's bezel-less GMT Master for good measure.

Why does all this matter? This seems like such an extreme. You want to see personal correspondence and flight plans? You demand a cameo from Antoine Bremont himself? Should we wheel him in Weekend at Bernie’s style, exhume the coffin assuming he wasn’t cremated? Shall we put his corpse on trial a la Pope Formosus?

Do you wish to see transcripts between the house of “Veuve de Philippe Hüther” and Hans Wilsdorf when considering Tudor?

First, you asked about fake history, and there seems to be questionable or unverifiable history.

Second, there is the question of honesty. This makes me think they are charlatans to some degree.

Third, and ultimately most disturbing, is the credulity of the many "journalists" that repeated this pap with, I suspect, none checked into it at all. In fact I'm hoping to see Robert Farago of thetruthaboutwatches.com look into it, as this is a surface that needs scratching.

Hideous watch.  Disreputable company.  For those reasons, I’m out. 

Disreputable?

Charlatans?

What on Earth is going on here? Can two brothers who are pilots not befriend a French farmer whose field they landed in? Can a young watch brand not tinker with pre-existing ebauches? Is this some sort of conspiracy I‘m not aware of? We hate a watch company because they don‘t have an easily verified origin story?

Is this a sim? You have to legally tell me if this is right?

I’m bowing out of this one. I’m not a fanboy, I was just happy to talk about the watch, but we’ve gone into rehashing the movement storm in a teacup and conspiracy theory territory, and I‘m just here for the tick tick shiny shiny.

I just checked the watch. Very Parmigiani Fleurier but almost USD 9K is difficult to swallow.

In terms of an integrated bracelet watch, a Cartier Santos is around USD 6.8K...and it comes with a leather strap.... Just Saying...

I think that Bremont has a lot of self-esteem problems.... Their lives should be easier if they decide to adjust their price realistically.

Sorry, but this is terrible.  As stated up thread, the PRX is more refined design at a fraction of the price.  This one is all over the place, don't even care what they put inside it 🤢.  Sorry to those who like it.

Yeah, sadly I think Bremont lost there way in this design wise.  

I agree, well worth the tour of The Wing. A lovely group of people and whilst I don't like this latest design, I appreciate what they as a company are trying to do. I do own the Broadsword though and love it (even more with the military discount they gave me!!)

There are strong Northflag/Roadmaster Icebreaker vibes with this one.

For those here and elsewhere: try it on. It is still growing on me and I love the Fury (same broad release), but quite impressive in the flesh. I like that they invest in their home turf and have some unique features (trip-tick case is brilliant aesthetically and ergonomically). You have 37, 40, 41, and 43mm offerings. Cheers.