The Swatch Group.…one of the chief historical glues that has maintained adhesion among many important brands for decades.
When the Swatch brand emerged in the 80’s, I was there to watch it quickly seep into the minds and onto the wrists of the majority of kids with whom I sat in the high school classroom by day…and with whom I got into mischief at night. Swatch and its legions of colorful promises added to our youthful repertoire…and aided each of us in our social orchestrations.
I still own one Swatch — my fun, red fish-swimming Irony. After the ’Great Scandal of the Century’, involving one notable collaboration between two notable companies within the group, it has sparked my emotional kindling to look at getting another Swatch to complement my little lone wolf.
The Swatch website is painted with a plethora of styles and sure-footed time-telling fur babies for sure! Even a quick peruse locked me into favor with:
and Jungle Snake.
I have no interest in the infamous collaboration…nor its controversial MoonSwatch. I think instead I will seek the path recently less talked about…but greatly-adorned with traditional flair — the classic, whimsical Swatch.
What is your take on Swatch?