HOT TAKE: Tissot as a brand is bland

Movements? Good 

Heritage? There 

Quality? Definitely 

Brand? Bland :/  

Hotel? Trivago

I will probably get some hate for this but indulge me, would love to hear your guys' take.   

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They are intentionally bland to sell massive numbers to normal people. I think Tissot sales are millions of units per year, so they likely don't really care about appealing to a small number of watch enthusiasts. 

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KristianG

They are intentionally bland to sell massive numbers to normal people. I think Tissot sales are millions of units per year, so they likely don't really care about appealing to a small number of watch enthusiasts. 

Never thought about it that way, you probably are right about that I think they sell and produce the most amount of watches in Switzerland 

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Agreed. I suspect that's a big reason why the PRX was such a hit....it was completely unexpected for a brand like Tissot to be able to hit on a design that so many enthusiasts enjoyed. 

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admit_to_IM

Agreed. I suspect that's a big reason why the PRX was such a hit....it was completely unexpected for a brand like Tissot to be able to hit on a design that so many enthusiasts enjoyed. 

The PRX is a enthusiast piece, I considered buying one but it didn't sit on the wrist properly 

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Tissot are owned by the Swatch Group. They are possibly positioned within their portfolio so as to attract the buyer after something up from a Swatch, but not yet a Longines or Omega. Hence the varied range. With regards to the PRX and Visodate lines, I think they were a smart move to ensure that the brand retains something for “watch enthusiasts” who remember and respect the brands heritage, so as they don’t see it as a soulless conduit for Swatch to generate income - I speculate of course, I cannot speak for a major conglomerate.

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Handled tons of Tissot when I have worked at a Tissot AD. Frankly...most had me unimpressed. The Gentleman Powermatic 80 is great, the quartz PRX as well. I also really like the Le Locle and the Couturier day-date auto.

 However, stuff like the Everytime is so absolutely uninspired and boring that it hurts to even look at it. Even worse are all the Swissmatics. Glorified Sistem51, a disposable movement. The Ruhla or Kienzle of today's watchmaking

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I own a Tissot Gentlemen(dressed up field watch), but it’s what I wanted. I am even looking at the the Tissot Banana. Tissot sits above Certinaand next to Hamilton in the Swatch Group. I think their style and design fits holistically in the Swatch Group.

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Tissot was one of the first brands to get me into watches many moons ago, specifically the T-Race and PRS. Their Powermatic is also solid. Truly hard to beat for the price, especially those looking for a sportier/racing themed watch around $500.

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I like the Gentleman Silicium Powermatic 80 but I agree I am losing interest in it.  Even the Seastar diver's watches do not inspire me .  Perhaps the PR 100 Powermatic 80 is the better choice in my opinion

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definitely, the Seastar is so boring it's almost offensive imo.  although i have to admit i like the PRX and am excited for the smaller versions

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AllTheWatches

Tissot was one of the first brands to get me into watches many moons ago, specifically the T-Race and PRS. Their Powermatic is also solid. Truly hard to beat for the price, especially those looking for a sportier/racing themed watch around $500.

Totally agree. Great entry level options that can open the door or watch box. I started with a quartz Visodate from Macy’… I totally overpaid 😂 

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Cdfaltz

Totally agree. Great entry level options that can open the door or watch box. I started with a quartz Visodate from Macy’… I totally overpaid 😂 

We all overpaid for a watch at some point. I remember being 22 and really wanting a Movado Museum. Total garbage of a watch in hind site, even 20+ years later, not worth the $350 spent on it.  Sadly, probably the watch that got the most compliments publicly to this day, not that one seeks it out, but still.

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MrBloke

Handled tons of Tissot when I have worked at a Tissot AD. Frankly...most had me unimpressed. The Gentleman Powermatic 80 is great, the quartz PRX as well. I also really like the Le Locle and the Couturier day-date auto.

 However, stuff like the Everytime is so absolutely uninspired and boring that it hurts to even look at it. Even worse are all the Swissmatics. Glorified Sistem51, a disposable movement. The Ruhla or Kienzle of today's watchmaking

I have a Tissot V8 and even though it is well made it is painfully boring to look at

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Harold.Tan

I like the Gentleman Silicium Powermatic 80 but I agree I am losing interest in it.  Even the Seastar diver's watches do not inspire me .  Perhaps the PR 100 Powermatic 80 is the better choice in my opinion

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Exactly how I feel, it seemed so cool at the time but now I can't even go on their site without falling into a coma from boredom.

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I agree. 
 

The vintage Tissot stuff however, particularly the chronographs are stunning. 

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I have a vintage Tissot the 1st antimagnetique wrist watch. 

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I think Tissot is simply a brand for people who want a watch. Buy a Gentleman with a black dial and a steel bracelet, and you can wear it every day at work, without it looking cheap. 

That market however does not have a lot of growth potential, so I would expect some changes in their offering.

Watchingwatches3

I agree. 
 

The vintage Tissot stuff however, particularly the chronographs are stunning. 

Couldn't agree more with this. 

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Looking at the recently announced PRX Chronograph, I can't help but wonder if the current leadership there is trying to push the brand a little more up market. I gotta admit their previous releases were pretty bland but the newer releases since PRX and Gentleman are rather interesting. Tissot to me, is unassuming but it is exactly such modesty that I like about it. 

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Harold.Tan

I like the Gentleman Silicium Powermatic 80 but I agree I am losing interest in it.  Even the Seastar diver's watches do not inspire me .  Perhaps the PR 100 Powermatic 80 is the better choice in my opinion

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I considered the PR100 but discovered the older and discontinued PR50, which dial I like so much better than I can no longer consider the PR100. Strange, I know....

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Perhaps 90% of their watches, new or vintage, are very bland - simply judging by ebay listings. If I wanted a watch as bland as this I'd opt for a Cadisen instead. The Powermatic 80 Gentlmen has a few great looking versions I see myself going after, but largely it is a brand I can do without.