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Sunday Swapout #6
Window Shopping
🚨NWA🚨 Plastic Fantastic
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I think that the collab mostly worked.
Now, this is a MASSIVE assumption, but I have a feeling where things went a bit wrong is this:
I think that somewhere along the way, there may have been a disagreement on the RRP
I think that originally the 5 steel (3 five link, 2 coated PVD) were supposed to be priced at the Tag level, and the 5 plastic at a cheaper price
Kith (perhaps) insisted on making them all the same price
Tag then said “fine but then only you sell them for that price” (Tag only sold the steel versions through their boutiques)
Therefore the result we got was 3 types of watches all priced at the same level and therefore all tarnished with the same brush (“a cheap plastic watch”), when really that’s not the case.
Full disclosure - I purchased the Black steel (picking up tomorrow). It’s $1,500 yes (all Tag quartz start at that price), but it’s steel, 200m WR, in a design that I love (own an original F1) in updated materials. To me that’s value that’s in line.
Interested to get other people’s perspective. But to sum up the biggest misfire was releasing 3 different watches that everyone trashed as the same thing.
You’re a lucky man - by far the coolest of the colourways of the ‘plastic’ (sorry 😂) ones.
I pre-ordered the Black steel version which I’m excited to pick up tomorrow ✌️
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