Exactly! My comment to him was “Yeah, like cars. You’ve really got to love the customization to justify the investment. You won’t see your money back.”
I don’t disagree. The first watch I ever modded was a FF homage from a SNZH55. I’m a fan of the brand and think these Swatch FF pay respect to their history. Bulovas, Alpinas, Seikos etc are fine but not my cup of tea 🫖
Fair enough. Personally, I’d much rather spend ~$400 on one of these than a G-Shock. The latter are super practical and robust, but I don’t get ‘the fizz’ when wearing one.
Agreed. What prompted the post that I was genuinely surprised by how much I liked the Swatch FF once I got it on the wrist. I’d convinced myself it was another corporate cash grab. I think the reality is more nuanced than that. Somebody got excited putting this concept together. There is flair and passion in its design - it’s not a straight copy. I also respect that they continued the tradition that there’s never going to be a quartz Blancpain. But like you say, each to their own - the best thing about horology and watch collecting :)
I felt similarly. I bought a Mission to Uranus a year ago, wore it once and gave it to my daughter. It was the fairly rubbish quartz movement with awkward hand alignment issues that did it for me. The Velcro strap is also unpleasant. I have a 3861 Speedy anyway, so no real loss. Until I saw a BP/Swatch on the wrist, I’d convinced myself that I’d be similarly disappointed but it won me over. Putting aside the cost (which is relative depending on your means), the original FF does have lots of history and kudos. I think these Swatch FFs are respectful homages to that. Seikos are fine but don’t last in my collection very long - I’ve sold a few and gifted others. They don’t fit a use case for me and I’m not excited by the brand. Same for Hamilton, Longines, Timex and Bulova (mentioned elsewhere in the comments). Each to their own, of course.
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