The reactions you describe are reasonable and relatable. If a brand wants to go upscale, it has to make a case. We owe these brands nothing and they are sort of victims of their own success. I wouldn’t call this unfair to the brand and certainly not shortsighted. Once enough YTs and civilians get hands on with the Oris models you’re referencing, consumers will take the leap or look elsewhere. Makes me think about the similar experience of Hyundai / Kia in the US.
Seiko is a much better example imo of being pigeonholed. Some WC posters can’t get over the Seiko in Grand Seiko while conceding it’s a great brand.
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