Massena LAB X Unimatic

A little background:

This model marks the first time Unimatic has featured a 36mm case and according to the brand ". . . incorporates all of what we like best about smaller diameter watches. The case features a large dial opening with an angled rehaut; which, when combined with oversized crown and curved lugs, creates a case profile that is both comfortable and flattering to a variety of wrist sizes. Many other subtle design details combine to produce a balanced and nuanced watch, which aims to blend in rather than stand out."

Design philosophy:

The watch is influenced by mid-century industrial design. Unimatic specifically cites the works of Dieter Rams (https://www.vitsoe.com/us/about/dieter-rams) and Bavarian automobile dashboards from the '60s and '70s as inspirations.

Specs:

Movement: Sellita SW200-1

Dial: Matte black with glossy white indices. Reverse lollipop second hand. Date window at 6 o'clock. Luminous hour, minute, and second hands.

Case and crystal: 36mm. Brushed 316L stainless steel. Double-domed sapphire crystal with A/R coating.

Bracelet: Watch is delivered with both black and straw yellow TPU straps.

Unimatic loses a few points for:

Lume on the reverse lollipop. Pretty, but does not help with telling time.

Two rubber straps. Step it up Unimatic – offer a leather strap or bracelet AND a rubber strap.

Reply
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That’s really nice, and it looks great on your wrist.

I think you need to get it on the yellow strap ASAP! Can’t beat a bit of black and yellow - just ask Wiz Khalifa:

https://m.youtube.com/watch?v=UePtoxDhJSw

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WatchBee

That’s really nice, and it looks great on your wrist.

I think you need to get it on the yellow strap ASAP! Can’t beat a bit of black and yellow - just ask Wiz Khalifa:

https://m.youtube.com/watch?v=UePtoxDhJSw

Thanks, WatchBee! Here you go on the yellow strap:

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Very cool 😎👍🏻👍🏻

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Inkitatus

Very cool 😎👍🏻👍🏻

Thanks, Steve!

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Looking nice Rich, love Unimatics sterile dials! Only nigle here would be the crown a bit chunky for case, but honestly, that is not even something to make the cons lost.

Star of the show for me, that lovely seconds hand counterbalance! Pretty sure you can get stuck in watching the small white ball travelling around the black dial!

Congrats on the watch buddy, and have a great week!

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The dial is so clean and minimalist, definitely explaining the German design inspiration. You’ve really got some 😎 watches.

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Thanks, Miguel! You're on point with the crown. It took me a while to make the purchase given its size but in the end it fits the overall theme. The counterbalance is pretty cool!

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phat_tony

The dial is so clean and minimalist, definitely explaining the German design inspiration. You’ve really got some 😎 watches.

Thanks, Tony! Appreciate the kind words.

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Magstime

Thanks, WatchBee! Here you go on the yellow strap:

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That is funky! 🤝

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Good morning Rich. Great clean dial on this one.

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corsokid

Good morning Rich. Great clean dial on this one.

Thanks, Fred. Have a great day my friend!

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clean and brushed. Nothing more I could ask for. Very nice.

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degenerateWA

clean and brushed. Nothing more I could ask for. Very nice.

Thanks, DWA! Appreciate the kind words!

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That’s a sweet piece!

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RustyTheSinnMan

That’s a sweet piece!

Thanks, Rusty!

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Nice!! And Congrats Rich!! Wear it well!! 🍻

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Looks like a vintage watch from the Jetsons’. Not sure if you’d agree but I’m getting strong 70’ vibe. Love it, congrats! 👌🍻

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Ichibunz

Nice!! And Congrats Rich!! Wear it well!! 🍻

Thanks, Ichi!

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Love the rehaut blending with the bezel! Congratulations Rich!

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drcarter13

Love the rehaut blending with the bezel! Congratulations Rich!

Thanks, Danilo!

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Wow Rich! Very cool in 36mm! Love this watch

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TimeJunkie

Wow Rich! Very cool in 36mm! Love this watch

Thanks, Fred! They really nailed this one. Hoping the case size will become part of the reg lineup.

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akomarnicki

Looks like a vintage watch from the Jetsons’. Not sure if you’d agree but I’m getting strong 70’ vibe. Love it, congrats! 👌🍻

I agree. They definitely hit the minimalist design and vintage vibe of the 60s and 70s. Looks similar to hooded speedometers with the angled rehaut.

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Magstime

Thanks, Fred! They really nailed this one. Hoping the case size will become part of the reg lineup.

Nice pics, always wondered how their 36mm would wear, and it looks good.

They are releasing the U5 cinque line tomorrow in their usual dial layout, so it looks like it'll be in their regular lineup.

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This is a thing of beauty. Would wear the heck out of that watch

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TKoi22

This is a thing of beauty. Would wear the heck out of that watch

Thanks, TCoy! Will def be in the regular rotation.

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36mm is coming back. When I first started collecting vintage, I couldn't get away from them and friends and other non watch enthusiasts would comment on how small it is. That rarely happens anymore. I think the smaller size is becoming more popular outside the watch enthusiast crowd. This watch is stunning, and not vintage. I've seen other brands coming out with 36mm and I love it.

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timeshed

36mm is coming back. When I first started collecting vintage, I couldn't get away from them and friends and other non watch enthusiasts would comment on how small it is. That rarely happens anymore. I think the smaller size is becoming more popular outside the watch enthusiast crowd. This watch is stunning, and not vintage. I've seen other brands coming out with 36mm and I love it.

Couldn't agree more Eric. I'm very comfortable wearing 36mm watches now or at least this one! Hope you had a wonderful day!

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Congratulations Rich! 🥳🎉🔥👏👏

Love it! 🥰Very cool, I was going to mention the rehaut as an interesting design element myself but you hit the nail on the head already 😁🎯

Enjoy!!

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WatchesRock

Congratulations Rich! 🥳🎉🔥👏👏

Love it! 🥰Very cool, I was going to mention the rehaut as an interesting design element myself but you hit the nail on the head already 😁🎯

Enjoy!!

Thanks for the kind words! Much appreciated.