Rolex Wait List is now Rolex Wish List?

My wife and I spent the weekend at a casino resort complex here in Manila, Philippines. While going around I chanced upon a Rolex boutique. I popped in knowing full well they had nothing to sell but thought to get on the wait list anyway for an Explorer I. I was shown a display watch and was told I could get on a "wish list." I asked the sales person if she meant wait list but she replied that it's called a wish list now because of very limited stocks. Is this a thing now? Is the dreaded Rolex waiting list now called a wish list? I placed my name for the same watch at another AD's waiting list almost 3 years ago and have not heard back. I guess it really is a wish list as getting a stainless steel sports Rolex at retail is wishful thinking.

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There are so many other great choices besides that dysfunctional brand.

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What next? Do they need you to write a letter to evil Santa at Rolex to tell them what a good boy you’ve been all year and so deserve the privilege of being humiliated and judged in order to drop US$8k on a basic, mass produced steel watch?

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weng_c

What next? Do they need you to write a letter to evil Santa at Rolex to tell them what a good boy you’ve been all year and so deserve the privilege of being humiliated and judged in order to drop US$8k on a basic, mass produced steel watch?

$8k plus taxes. 🤓

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Don’t get me wrong a Rolex is a Rolex and I can’t deny that its a quality watch brand but i am over it! There’s just so much out there on offer that from other brands its just not worth the stress! I still own a sub and i got to say I honestly prefer the omega speedy that i have been using! But thats just me.

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I don't think the "waiting" list has ever been a waiting list. Both ADs i'm with refer to it as "Register your interest" which is very different from a waiting list.

You say you pur your name down at an AD 3 years ago, have you been into the store since? Do they know who you are? Have you purchased anything else from them?

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timepiece.pete

I don't think the "waiting" list has ever been a waiting list. Both ADs i'm with refer to it as "Register your interest" which is very different from a waiting list.

You say you pur your name down at an AD 3 years ago, have you been into the store since? Do they know who you are? Have you purchased anything else from them?

Agree, my AD is open on that and communicates that since years to the costumer.

Getting a desired piece (not only Rolex) is allocated to people that deserve that „gratitude“.

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John_50

There are so many other great choices besides that dysfunctional brand.

What is dysfunctional at Rolex?

I think this is one of the healthiest and most functional brands out there.

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Pascal

What is dysfunctional at Rolex?

I think this is one of the healthiest and most functional brands out there.

The AD model is a complete joke. Zero transparency. If you could order something and be able to track it from the factory like a car order, I might be interested.

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timepiece.pete

I don't think the "waiting" list has ever been a waiting list. Both ADs i'm with refer to it as "Register your interest" which is very different from a waiting list.

You say you pur your name down at an AD 3 years ago, have you been into the store since? Do they know who you are? Have you purchased anything else from them?

You shouldn't have to buy crap you don't want just to woo the AD over and maybe get something out of them.

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timepiece.pete

I don't think the "waiting" list has ever been a waiting list. Both ADs i'm with refer to it as "Register your interest" which is very different from a waiting list.

You say you pur your name down at an AD 3 years ago, have you been into the store since? Do they know who you are? Have you purchased anything else from them?

Yeah, I've dropped by a few times throughout that time period to check if they have any for sale. I've also purchased other watch brands in stores that are part of their affiliate/network of ADs. However, I don't make those purchases to earn the privilege of buying a Rolex.

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Lots of wishers think they are waiting. Well, in a waiting for Godot sense, they are. This is refreshing honesty. "Interest" list or something might be more tactful, as it doesn't make it seem like you need a genie from a lamp for actualization.

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AD’s now want you to express your level of interest by buying something else in their store. They can then treat you as an existing customer.

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Kynslee

Yeah, I've dropped by a few times throughout that time period to check if they have any for sale. I've also purchased other watch brands in stores that are part of their affiliate/network of ADs. However, I don't make those purchases to earn the privilege of buying a Rolex.

Neither do I purchase because I like them. But it still adds to your purchase history if you inquire about a Rolex.

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This again? (sigh)

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John_50

You shouldn't have to buy crap you don't want just to woo the AD over and maybe get something out of them.

Nobody said anything about buying stuff you don't want. Buying things you do want from your chosen AD rather than another outlet is the thing to do.

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It's the economy, stupid.

Rolex is a good company (i am not their client, and i never will) who play by the rules of the actual economy. And they play gooood.

As long as all the markets, around the globe, are flooded whith grey money, the most shiny jewel will be a status symbol and will go to the persons who made the fast money.

So if you want to get on top of the wish list, just make more money, the fastest way is to consider grey, black and red money as an option...

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I am no longer in market for Rolex.. used up all my budget on watches that I could obtain without nonsense like from the Rolex AD.. so I shifted to omega and man the quality is just out of world and so much variety.. now I focus on watches am that I love and would enjoy them

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LouisBucketHat

Once everyone understands this they can quit complaining about “unfair” treatment. People need to ask themselves if they owned a business who has higher priority? The person who comes by and hounds you for one watch that has an endless list of people on it that has never supported your company(either the reps personal business or smaller AD)? Or the person that comes and supports you by purchasing other items unofficially directing the lifestyles of their families I.E paying for day care, their ability to take care of their frail mother, or how about being able to pay their mortgage during the down season? If you can’t say you have done that, to have the audacity to think you deserve something just because YOU think you are so “special” is obtuse.

This comment isn’t for you Calvin you and I seem to be on the same wavelength. The comment is for the people scrolling the comments section lol

I understand it but don’t necessarily agree with it. Perhaps that person has saved a long time for that Rolex and can’t afford to just spend thousands on items they may not want just to be able to be considered. An AD may have the right to refuse sale, but a customer is a customer. If you treat them well, they will come back, when they can. Saying that, some AD’s are just a joke, even with existing customers.

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buy 20 grand in jewelry from that store and you go from wish to wait.

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I actually didn't intend to get on a list but I met a Rolex AD associate through my wife at an industry event last week.

She and my wife hit it off splendidly and before you know it the associate was asking me for my contact details to see if she could score me a no date Sub. My wife had apparently told the associate that we both own multiple watches from her brand and my wife can be incredibly charming.

The part I didn't care for was when the associate asked to jot down my occupation so she "could better remember me" and seem pleased with my answer. I have no idea whether occupation is always recorded for those on the list but this pretty clearly demonstrates that they pick and choose who gets the call based on factors other than wait time. She also asked for reassurance that I would be "keeping" the watch to which I replied "of course".

It will be interesting to see if she follows through because she was clearly trying to impress my wife and I.

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Might get lucky with the Exp 1, it's not as popular as the sub, GMT, Daytona. I got "the call" after expressing interest 8 months prior for an Exp 1. Unfortunately for that AD, I already acquired it from a private seller so I didn't buy the one they offered.

Also the watch market is going down right now, so pieces might be easier to acquire.

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John_50

There are so many other great choices besides that dysfunctional brand.

I second that..I WILL NOT beg someone to take my money..way to many terrific alternatives out there...🎯

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Pascal

What is dysfunctional at Rolex?

I think this is one of the healthiest and most functional brands out there.

It is functional. Last year it made £8 billion which is a share of 25% of the Swiss watch market. To put in context the whole Swatch group, which has about 17 brands under its umbrella had a 23% share.

Saying that, they are annoying a lot of people with the lack of availability….

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George5

It is functional. Last year it made £8 billion which is a share of 25% of the Swiss watch market. To put in context the whole Swatch group, which has about 17 brands under its umbrella had a 23% share.

Saying that, they are annoying a lot of people with the lack of availability….

I’m agreeing with you Pascal. It is not dysfunctional

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John_50

The AD model is a complete joke. Zero transparency. If you could order something and be able to track it from the factory like a car order, I might be interested.

When was the last time you could "order" a car? I don't think Tesla even does that. I know Lexus and Mercedes don't. I mean like, you can see what is coming in over the next few months and put a deposit down on that but customization, as in custom order? Forget that! 😂 😉

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Sad about this AD playing games. How they taking advantage of this situation. Same here place a batman since 2014 from an AD, still no chance.

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Nope I won’t wait on an AD’s list of any sort and because fakes are so good I don’t trust the grey market . I am certain there are people who think they have a genuine Rolex , that don’t. They are getting too good the fakes to take the risk and if you buy the seller you definitely are paying way too much IMPO .

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Tinfoiled14

Nope I won’t wait on an AD’s list of any sort and because fakes are so good I don’t trust the grey market . I am certain there are people who think they have a genuine Rolex , that don’t. They are getting too good the fakes to take the risk and if you buy the seller you definitely are paying way too much IMPO .

Can eBay's Authenticity Guarantee service spot any fake, no matter how good? Do they open the case back to check what's inside? Not that I'm after a Rolex myself. Just curious.

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Novice99

Can eBay's Authenticity Guarantee service spot any fake, no matter how good? Do they open the case back to check what's inside? Not that I'm after a Rolex myself. Just curious.

Your right I believe no fs are given by these platforms really …

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timepiece.pete

Nobody said anything about buying stuff you don't want. Buying things you do want from your chosen AD rather than another outlet is the thing to do.

Not really .... My AD has a total about 10 stores across the country but in the city where I live they do not sell Rolex because there is another established dealer in the city. I have bought 3 Tudor and 1 Longines from my AD. I asked the last time I was at the store if they could call their store about 150 miles away who sells Rolex if they could put me a list from an OP. The answer was no and I was told to drive there to be put on the list. My AD could have called them and the other location could have checked my account. The whole thing is a circus.