Are fashion watches great now?

To me this isn't really a fashion watch in the same sense as a Hugo Boss or Michael Kors as it's made by a company that makes watches

Great topic. The competition is real. Not sure if Hermes should be considered a fashion watch after reading these articles though:

https://monochrome-watches.com/hermes/#:~:text=The%20first%20timepieces%20date%20back,collaboration%20with%20renowned%20Swiss%20manufacturers.&text=In%201978%2C%20Robert%20Dumas'%20son,and%20gently%20revolutionised%20the%20company.

https://monochrome-watches.com/laurent-dordet-ceo-of-hermes-horloger-talks-about-the-impressive-growth-of-a-discreet-giant-of-the-industry/#:~:text=Laurent%20Dordet%2C%20CEO%20Hermes%20Horloger,for%20the%20past%20four%20years.

I saw a comparison of the H08 and the Cartier Santos and honestly I would choose the H08

I think "fashion watches" is far to broad a category to answer this unless, as many people do, you view being sort of lousy as a prerequisite for a fashion watch. I'd say they're still pretty underwhelming, and in becoming genuinely good, they cease to be fashion watches and become watches from a fashion brand.

Coincidently, I was blogging with another cruncher last night about the H08. I am seeing preowned for around 3k. However, depending on the Cartier, it would be a difficult choice for me.

Fashion watches have always been great. Watch nerds just tend to prefer ugly watches and bemoaning value.

I say, "if watches are a secondary industry for you? It's not a real watch company". The watch can be a legit, well-built, quality piece but... I wouldn't buy one. Even the Santos, just not my jam. This is only a personal preference. There are many nice ones out there.

I just received this as a belated birthday present. It's a great looking watch.

It has the same movement as this below. But because it has Kenneth Cole on the dial it's a "fashion" watch. There are lots of so called fashion watches that are made by big companies. The movements in some of them also are excellent. I have watches with Seiko Chronograph movements in them. Because it doesn't have Seiko on the dial its called a fashion watch and is hated on. Yet that hated on watch looks and feels better than the Seiko not to forget to mention that the hands hit the indices on the fashion watch and not on the Seiko.

There is a difference between a fashion watch and a watch from a brand that’s known primarily for “fashion” or “jewelry”

The H08 is amazing

Great conversation. This echo chamber needs to be injected with opposite views or else we tend to be lemmings all jumping off that cliff. Remind yourself that they all died at the end of their jump (with NH35 run GMT clicky bezeled dive watches). So I post the alternate view at times here on WC, yes guilty, because DIVERSITY is good. And yea Fashion Watches are GOOD.

Gatekeepers and snobs be damned. And no I dont know how to say Glasssssshuutttteeee (as in 'ah, or uh..?') I dont care to.

Could argue that the most popular brand is a fashion watch.. most buyers aren't enthusiasts but buy for the name and image. 👑🤔

At this point, aren't ALL watches fashion watches?

Let’s not forget Chanel. They own a chunk of Tudor’s movement maker Kenissi and use the COSC Black Bay movement (with one extra jewel) in their watches. They are also pumping out full ceramic cases and bracelets. The styling may lean to the feminine but they are no joke.

To me this isn't really a fashion watch in the same sense as a Hugo Boss or Michael Kors as it's made by a company that makes watches