The strap is pretty comfortable once it breaks in, you can also wear it without the Bund for a very classic comfortable fit. As for the tenuous connection to WWI, you’re right about that. From what I understand there were around 150 Singaporeans that lost their lives serving in the conflict directly and some of those were colonists not exactly native Singaporeans. I think the brand owner just really loves watches and wanted to do a fresh take on the historical trench watch style. And he delivered really well on that goal. Lots of dial, case, and strap options available for some great looking watches.
True, people do eat up the technology aspects of a machine, and as a general rule I think sales people should know their products instead of relying on the ignorance of their customers. As a side note, historically there are watches that are electric but not quartz like Bulova’s tuning fork accutron or Hamilton’s electric balance wheel that you can find in old Ventura models.
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