What brand is the most "cool" to you?

Doesn't need to be the best or the most expensive, but just has that cool factor. To me Longines and Hamilton take the crown, unpretentious, good quality and look amazing. 

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oris is the most cool for me. they remain independent and i like their motto as well #goyourownway

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Unholy

oris is the most cool for me. they remain independent and i like their motto as well #goyourownway

Cool brand, in the same vein as Rado. Great watches good price no bs

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yes, forgot about rado. i love rado too, most of their watch are unique different than other brands. love golden horse and capt cook 👍👍

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Unpopular answer: Tag, and in particular 70s - 80s Heuer / Tag Heuer.

monaco, silverstone, autavia, 1000, pasedena, kentucky, Leonidas easy rider, airline, calculator, pilot, senator. Take your pick.

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chronotriggered

Unpopular answer: Tag, and in particular 70s - 80s Heuer / Tag Heuer.

monaco, silverstone, autavia, 1000, pasedena, kentucky, Leonidas easy rider, airline, calculator, pilot, senator. Take your pick.

I don't like modern Tag Heuer but back in the day they were outstanding 👌 I'd buy a vintage one for sure 

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Vostok Amphibia and  Elliot Brown.

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I used to be a DJ, in the rave scene for a decade, big hip-hop fan. G-Shock is the only cool brand.

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Brands like Kurono, who make beautiful watches, and don't seem to care much about the rest.

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Unholy

oris is the most cool for me. they remain independent and i like their motto as well #goyourownway

100% agree on Oris. I have two (Aquis Carysfort and TT1 Engine Date). Also own a Longines Hydroconquest and I think that's pretty cool (Sounding like WatchGeek there). I also have a Certina DS8 and I have to say the build quality and finishing is brilliant. One for an "Underrated Watch Brands" discussion topic maybe? Could do "Overrated Watch Brands" too.... I'm new here so pretty sure they'll already have been done. 

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I'm biased, but Sinn. Tim Mosso once said something along the lines of Sinn being the brand he could wear anywhere, but in particular the big press events like in Switzerland or Dubai, etc as a kind of neutral cool watch that didn't offend any of the big brand players that he'd have to sit down and talk with - thereby avoiding the awkwardness of say, wearing a Patek to a meeting with Rolex - but again, not giving up an inch of cool factor at the same time. It doesn't hurt that he's been rocking an EZM 1 for years but, yeah, strapping on on now as I leave the house for the day ... 

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Modern:  Junghans.  Maybe it's just recency bias.  I hate half of what they do, but love the other half. (Also, the little guys like Vario, Brew, Ming, etc. Every brand with one cool idea.)

Vintage:  Bulova.  What other companies came up with multiple styles of the same watch in the same year, sometimes even mixing tank and round styles under the same name?

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I think Unimatic are pretty cool.

I've got a U2 classic on order. Should be delivered end of April ☺

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hbein2022

Brands like Kurono, who make beautiful watches, and don't seem to care much about the rest.

They are very unique and I can't deny the amazing looks, I just think they charge a little too much but overall good 

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jason_recliner

I used to be a DJ, in the rave scene for a decade, big hip-hop fan. G-Shock is the only cool brand.

I'd have to disagree to a point, I think G-Shock is perfectly good for what it is. It just isn't very stylish or "cool" in my opinion.

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Munky1

Vostok Amphibia and  Elliot Brown.

Not a fan of Vostok but I do respect them and anyone who wears one is a true enthusiast.