No hate, but why do people buy Richard Mille?

So I keep seeing these £100,000 plus watches on athletes and rich youtubers and I don't get it. They look like a 5 year old made them, they are massive and they just look like they belong in an Invicta collection. I know their movments are really good, but you can get great movements in watches like GS, Patek Philipe and Rolex. Does anyone here know why they are so popular, it is just a way to flex that these people have money, or do they genuinely think they look good?. 

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You know what?  This is really weird, but I think I can totally understand why someone might buy and wear and love a Richard Mille.  

I grew up very, very poor, as a first generation immigrant.  I would go out to restaurants, and here's what the menu always looked like to me, and obviously, I would order #5 for dinner:

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As I'm now approaching my 5th decade on this earth, life has been remarkably good to me, and money is no longer a concern.  Now when I go out to eat, this is what the menu looks like.  And I order whatever I'm in the mood for:

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I am willing to spend whatever on a meal, and not think twice about it.  When it comes to my hobbies, I also will buy nearly whatever watch without thinking twice about it - Omega, Breitling, Rolex, and GS, etc., etc.

I am not, however, at a point in life where I could buy a Richard Mille and not think twice about it.  But, that's only because I'm not as rich as the folks who do buy Richard Mille watches.  

People who buy Richard Mille watches probably all have enough money that they don't think twice about dropping $100k for something they like.  These are the same people who buy the Pagani Huayra.  I look at the Huarya, and I think it's uglier than sin!  Who in their right mind would spend $2.5M+ on that monstrosity, when you can get a mid-engine Porsche Cayman for $60k???

But, then again, by the same token, 18 year-old Omeganut would look at 47 year-old Omeganut and kick the living s&^% out of 47 year-old Omeganut.  And every punch 18 year-old Omeganut landed on the older version, he would yell, "You spent how much money on stupid watches?  You can get a Casio F91W that tells the time better and more accurately for $13.99 on Amazon, you idiot!"  One last punch to the jaw:  "And, your Grand Seikos are ugly!"

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I used to think the same thing about RM.  I always thought they looked sort of ridiculous; especially because I was always into modern watches that had a rich vintage history (Submariner, Speedmaster, etc.).

I then saw one in person close up, and was totally blown away by it.  Since then, I occassionally visit their website. They have a lot of models I don't like (just like any other brand) but I'd love to have an RM 72-01.  If I had the financial wherewithal and they were readily available, I'd own it.   Of course, they're pretty much impossible to get.  Even the richest of the rich, and A-list celebrities can't easily get one of those...

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It's because people actually like that type of design. As I wrote in another thread: Invicta owners bought their watches because they appeal to them. I'm sure RM owners are also happy with what they got.

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I have colleagues who personally know "Richard" As he's always referred to and he gives away a lot of those every year  I won't go into more details because I don't know if it's common knowledge and saying too much might get me in trouble, but that could be the reason why you see so many around. 

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Stephme

I have colleagues who personally know "Richard" As he's always referred to and he gives away a lot of those every year  I won't go into more details because I don't know if it's common knowledge and saying too much might get me in trouble, but that could be the reason why you see so many around. 

Jewelry is loaned to celebs for big events (Oscars, Emmys, etc.).  I would be surprised if watches aren't loaned for similar functions.

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HotWatchChick69

You know what?  This is really weird, but I think I can totally understand why someone might buy and wear and love a Richard Mille.  

I grew up very, very poor, as a first generation immigrant.  I would go out to restaurants, and here's what the menu always looked like to me, and obviously, I would order #5 for dinner:

Image

As I'm now approaching my 5th decade on this earth, life has been remarkably good to me, and money is no longer a concern.  Now when I go out to eat, this is what the menu looks like.  And I order whatever I'm in the mood for:

Image

I am willing to spend whatever on a meal, and not think twice about it.  When it comes to my hobbies, I also will buy nearly whatever watch without thinking twice about it - Omega, Breitling, Rolex, and GS, etc., etc.

I am not, however, at a point in life where I could buy a Richard Mille and not think twice about it.  But, that's only because I'm not as rich as the folks who do buy Richard Mille watches.  

People who buy Richard Mille watches probably all have enough money that they don't think twice about dropping $100k for something they like.  These are the same people who buy the Pagani Huayra.  I look at the Huarya, and I think it's uglier than sin!  Who in their right mind would spend $2.5M+ on that monstrosity, when you can get a mid-engine Porsche Cayman for $60k???

But, then again, by the same token, 18 year-old Omeganut would look at 47 year-old Omeganut and kick the living s&^% out of 47 year-old Omeganut.  And every punch 18 year-old Omeganut landed on the older version, he would yell, "You spent how much money on stupid watches?  You can get a Casio F91W that tells the time better and more accurately for $13.99 on Amazon, you idiot!"  One last punch to the jaw:  "And, your Grand Seikos are ugly!"

This is as good as any other explanation I've heard

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Aurelian

Jewelry is loaned to celebs for big events (Oscars, Emmys, etc.).  I would be surprised if watches aren't loaned for similar functions.

I've heard it said a couple days ago that he gives about 5M euros worth of watches every year

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If I had the money I would probably buy one to upset people, and probably in pink or yellow. 

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It is like NFTs. Ugly and Unique helps you launder money exclusively. 

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I've said this on another post before but I think RMs are badass watches. They're certainly not made to suit everyone's taste but I think that's the point. Yes, they're over-engineered, ultra-expensive, and super over-the-top, but it's great to have independent watchmakers that are willing to go big. It pushes the creativity of the industry overall, which is needed or we'll all be stuck with simple round watches. The Swiss are conservative by nature (I'm Swiss) and at times very boring (ahahha) so I think it's always good to have some big and loud players in the mix. It keeps it interesting. 

I'm not sure if you've seen/held/tried on Richard Mille watches in person but when I did, I understood the appeal. I found them to be truly spectacular "in the metal" -- so light!  

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RM watches are homages to the watches of wish.com. I see an RM I think "Forsining".

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Beauty is in the eye of the beholder. There is art like Pollock that looks like a bad job by 5yr old. Yet it sells for millions. Jacob and co has watches that costs $7-$8 million. You would need security guard to wear that in public. It's all about what statement you want to make. When you flash a RM on your wrist, doors open with very little effort. Don't project your wallet, there are many people out there who won't think twice before dropping a black card on something like an RM. 

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celinesimon

I've said this on another post before but I think RMs are badass watches. They're certainly not made to suit everyone's taste but I think that's the point. Yes, they're over-engineered, ultra-expensive, and super over-the-top, but it's great to have independent watchmakers that are willing to go big. It pushes the creativity of the industry overall, which is needed or we'll all be stuck with simple round watches. The Swiss are conservative by nature (I'm Swiss) and at times very boring (ahahha) so I think it's always good to have some big and loud players in the mix. It keeps it interesting. 

I'm not sure if you've seen/held/tried on Richard Mille watches in person but when I did, I understood the appeal. I found them to be truly spectacular "in the metal" -- so light!  

I think that the criticisms fall into two categories:  How does it cost so much (conspicuous consumption)? and, Why does it look like that (design aesthetic)? Neither of those address your point:  great materials, great movements.  Mille has taken his own course through an industry where innovation has been somewhat incremental.

I think those who dislike the design believe that he is the Jeff Koons of the watch world. That is unfair to Mille.  In our modern economy there will always be someone at the apex of the price curve.  No need to be a hater.

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hbein2022

It's because people actually like that type of design. As I wrote in another thread: Invicta owners bought their watches because they appeal to them. I'm sure RM owners are also happy with what they got.

True although the price they demand is mad. 

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celinesimon

I've said this on another post before but I think RMs are badass watches. They're certainly not made to suit everyone's taste but I think that's the point. Yes, they're over-engineered, ultra-expensive, and super over-the-top, but it's great to have independent watchmakers that are willing to go big. It pushes the creativity of the industry overall, which is needed or we'll all be stuck with simple round watches. The Swiss are conservative by nature (I'm Swiss) and at times very boring (ahahha) so I think it's always good to have some big and loud players in the mix. It keeps it interesting. 

I'm not sure if you've seen/held/tried on Richard Mille watches in person but when I did, I understood the appeal. I found them to be truly spectacular "in the metal" -- so light!  

That's a fair point, I'd imagine they are impressive. Although I can't get over the price lol, someone's having a field day selling those.