I'd like to start this off by saying I actually really like Omega and would be happy to own several, amazing heritage and in it's price bracket the best product for the money, looks is subjective but I think we can all agree mechanically they are incredible.
My issue mainly lies within the marketing strategy they employ, particularly with James Bond and the Moonwatch. Being proud of your heritage as a watch brand is a great thing but I think Omega do get a little carried away. "We've been to the moon", "the first watch on the moon" and "Jame Bond's watch of choice" the last of which I just find hilarious when I read it. Buying a Moonwatch and saying "oh hey look at this my watch was on the moon", no it hasn't you're just buying something that is a very loose descendant of something that has and I doubt it's even been of a f*cking aeroplane before it reached your wrist. The design is timeless and the quality is definitely there but c'mon Omega 😂. The James Bond stuff I find a little bit more insufferable because I think it spoils the product a little, wearing that watch isn't going to turn you into James Bond nor are people going to think you are James Bond. It's funny as well because if you watch every James Bond since Omega has been a partner of the films you will see it presented at least once on screen so you can see it, other brands do this as well I understand that's part of marketing. I do giggle a bit at the thought of the Omega sales rep on set saying "Yes Daniel brilliant line delivery but could you slip in that you wear an Omega and not a Rolex, cheers". Which by the way if anyone has seen Casino Royale is an actual line in the film.
It's made a lot of money for Omega and logically from a business point of view it's been a good choice, I just think they go a bit too hard on it and it makes me laugh.
No disrespect to anyone who actually owns any of the watches I've mentioned, just a bit of fun would love to hear what you guys have to say. Cheers.