Omega Marketing Rant

I'd like to start this off by saying I actually really like Omega and would be happy to own several, amazing heritage and in it's price bracket the best product for the money, looks is subjective but I think we can all agree mechanically they are incredible.聽

My issue mainly lies within the marketing strategy they employ, particularly with James Bond and the Moonwatch. Being proud of your heritage as a watch brand is a great thing but I think Omega do get a little carried away. "We've been to the moon", "the first watch on the moon" and "Jame Bond's watch of choice" the last of which I just find hilarious when I read it. Buying a Moonwatch and saying "oh hey look at this my watch was on the moon", no it hasn't you're just buying something that is a very loose descendant of something that has and I doubt it's even been of a f*cking aeroplane before it reached your wrist. The design is timeless and the quality is definitely there but c'mon Omega 馃槀. The James Bond stuff I find a little bit more insufferable because I think it spoils the product a little, wearing that watch isn't going to turn you into James Bond nor are people going to think you are James Bond. It's funny as well because if you watch every James Bond since Omega has been a partner of the films you will see it presented at least once on screen so you can see it, other brands do this as well I understand that's part of marketing. I do giggle a bit at the thought of the Omega sales rep on set saying "Yes Daniel brilliant line delivery but could you slip in that you wear an Omega and not a Rolex, cheers". Which by the way if anyone has seen Casino Royale is an actual line in the film.聽

It's made a lot of money for Omega and logically from a business point of view it's been a good choice, I just think they go a bit too hard on it and it makes me laugh.聽

No disrespect to anyone who actually owns any of the watches I've mentioned, just a bit of fun would love to hear what you guys have to say. Cheers.

The "moon marketing" doesn't me that much, but the service cost for these watches has left earth's orbit. That being said, the regular seamaster is one of my favorite dive watch designs.

The marketing is quite silly, but it doesn't turn me off a well-respected brand.

hbein2022

The "moon marketing" doesn't me that much, but the service cost for these watches has left earth's orbit. That being said, the regular seamaster is one of my favorite dive watch designs.

The marketing is quite silly, but it doesn't turn me off a well-respected brand.

I only recently found out that a service for a Speedy is like 1k, can't knock the product I just think the marketing is ridiculous 馃槀

I was very drunk watching Casino Royale at home and bought a PO online before the movie had finished! 聽It was a long time ago, I was a different person, cringe at the thought now, but there you go. 聽The marketing works!

I find all marketing is a bit "cringe" when you think about it... Does wearing a Daytona make anyone a lap timer, or driver at Daytona? If I wear a Tudor will I be able to play soccer like Beckham, or look as stylish off the pitch? If I wear a Rolex will I golf like Tiger?聽

I agree that the references to the Speedy in space are overplayed. I personally own the new 3861 sapphire sandwich, and I must admit that part of the appeal is the history and the story behind it, so I can understand why they focus on that the way they do. 聽Personally, I find the Omega fanboy insistence on a hesalite crystal more annoying than the Omega marketing.聽

The James Bond angle obviously resonates with a significant portion of the watch buying public, so I understand why they do it. I'm probably one of the few people in the world who doesn't give a rats ass about James Bond, so that association does nothing for me. If anything, it might make me want to distance myself from it.

Whoa, whoa, whoa... hold your horses there, cowboys. 聽In my daily life, I'm a 5'4" Asian dork, with glasses, bad teeth, a bad back, and flat feet. 聽But, the moment I put on my Omega Seamaster 007 Edition, I put on 50 pounds of muscle, and can literally shoot a helicopter out of the sky with a pistol! 聽(Spectre, anyone?)

My wife asked me why I got the Omegas I got. 聽My answer: 聽"You know... 聽James Bond... 聽Pew, pew."

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KristianG

I find all marketing is a bit "cringe" when you think about it... Does wearing a Daytona make anyone a lap timer, or driver at Daytona? If I wear a Tudor will I be able to play soccer like Beckham, or look as stylish off the pitch? If I wear a Rolex will I golf like Tiger?聽

No but a GMT Master will definitely allow you to fly for Pan Am 馃槀

I love the Moon Landing story. Of course I'll talk about that when I get my hands on one. It's only natural that they do.聽

Much better than "this was named Cosmograph because it was intended for the moon landing but it wasn't good enough".聽

MVWEncyclopedia

I love the Moon Landing story. Of course I'll talk about that when I get my hands on one. It's only natural that they do.聽

Much better than "this was named Cosmograph because it was intended for the moon landing but it wasn't good enough".聽

Well to me it's a bit like the English saying "We won the world cup". About 1000 years ago and you've been crap ever since, so many other people have won it in that time. It's like Omega had a one hit wonder and won't shut up about it. They really should let the product speak for itself in my opinion because it is excellent after all.

CombatWombat

Well to me it's a bit like the English saying "We won the world cup". About 1000 years ago and you've been crap ever since, so many other people have won it in that time. It's like Omega had a one hit wonder and won't shut up about it. They really should let the product speak for itself in my opinion because it is excellent after all.

I get it, I get it. I think there are much more annoying things than that from Omega, though. Endless special editions, for one.聽

MVWEncyclopedia

I get it, I get it. I think there are much more annoying things than that from Omega, though. Endless special editions, for one.聽

Oh yeah of course, some of them are cool but they are overdoing it, Seiko is guilty of this as well. It's not really a special edition if you鈥檙e producing them by the bucket 馃槀

I must be immune to the #omega hype. I鈥檝e had the opportunity to buy a Speedmaster numerous times, and I have always turned it down. It鈥檚 nice, but it doesn鈥檛 鈥渟park joy鈥.

While I agree the space and Bond advertising is annoying, it's not for us. 聽Omega knows they are respected within the watch collecting community and that we will buy their watches. 聽Omega isn't trying to get a bigger slice of the pie, they are trying to make the entire pie bigger by appealing to those that don't know much about watches. 聽I own a Planet Ocean, and love it, but I'm pretty sure the Seamaster line would not have been anywhere near as successful without the Bond tie in.

jhillyerd

While I agree the space and Bond advertising is annoying, it's not for us. 聽Omega knows they are respected within the watch collecting community and that we will buy their watches. 聽Omega isn't trying to get a bigger slice of the pie, they are trying to make the entire pie bigger by appealing to those that don't know much about watches. 聽I own a Planet Ocean, and love it, but I'm pretty sure the Seamaster line would not have been anywhere near as successful without the Bond tie in.

Marketing wise it's been very successful and I can't really criticise them for that. I just think it might be reaching the point of diminishing returns particularly with avid watch collectors, the watch can't really have it's own identity it will always be linked to Bond. I love Omega, but personally I think this has the potential to hurt the brand's reputation in the long run.聽

When I was a marketing director of a watch retailer many years ago, my team and I organized two Bond movie premieres (Quantum of Solace and Skyfall) and we saw a significant bump in Omega watch sales post-event. The sales were definitely not all Bond-themed Seamasters but it did help keep the Omega brand top-of-mind for some consumers.聽

As much as enthusiasts get sick of the constant marketing messages, most regular people (i.e. non-watch freaks) aren't exposed to nearly as much watch advertising as we are 馃ぃ