For me it's Colour and Texture. Although I seem to like Dressy Sport watches or Field type watches. I want my main collection to be an 8 watch collection of 8 different colours.
Red, Blue, Green, Orange, Purple, Black, White and either Brown or Yellow.
I've already got most of them picked out with for the ones I want. After getting the core 8 the ones after are just for extra fun in watch collecting hahaha
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