AD Shenanigans: Advice Needed

Ok, so this is going to be a long one, but my goal is to get an idea of what you'd do if you were me. TL; DR is at the bottom.

I recently started working with a new AD. They seem great (and have great reviews on Google), and I've purchased and had service done on one of my watches. All things I wanted and needed to do. I'm currently waiting for either a 126610LV or 126710BLNR (oyster bracelet). I'm only looking for one this year and would want the other later, next year or the year after. 

I recently went in, and have been going in every month or two, and I felt like I was being played this time. My rep who I've been with since the start pushed me on buying a seiko, which is fine, my mom ended up wanting it, but I felt like it was a condition to get the watch (which I still don't' have). I'm starting to feel like I need to "buy" more before I can get my watch, which I don't want to do. She said to me when I came in recently, "It's going to be a while because this is a popular piece". I asked her if inventory had been increasing with Rolex, she said, "Yes". Well I was confused. After I tried on the Seiko, which is cool and I did buy it for $500 bucks, she said on my way out, that she'd text me other cool watches if she saw any and would let me know when the watch comes in soon. I was  confused by this. One minute it's a while and now it's soon? WTH?

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She also knows this is a milestone piece for me (job achievement, age related). With grey prices dropping I'm thinking I should have gone grey, but now if I do that, and she calls I would have to decline the piece. 

I figured I'd give her til the time we started chatting (March of this year) otherwise I'll go grey. Additionally, I started going through this whole process because I need service on my watches and wanted to have a good relationship with an AD to handle that, plus appraisals for my insurance.

What would you do in my situation?

TL;DR: Started a new relationship with a new AD. Spent quite a bit of money (because I wanted to), and I'm feeling like I'm getting the run around on my Rolex piece. I'm feeling used.

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I think you're reading too much into it. You clearly like watches, her job is to sell things to people, the sales rep is trying to get you to buy watches she thinks are cool. 

Out of curiosity, what are you doing when you go in to visit every month or two? Are you talking about watches in general, or just asking about the specific watches you asked for? 

I ask because I want to understand this whole "build a relationship" thing. In my experience (with cars mostly), the only relationship that matters to sales reps and dealers is how much you've bought from them. They don't care more about you if you come in tire kicking, than they care about any other random person off the street. 

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I think @KristianG has nailed it on the head.

I have an amazing relationship with my GS Boutique guy...  but only because I've spent a ton of money with him.  No matter how scintillating my conversation, and how bubbly my personality, he wouldn't give me the time of day if I hadn't dropped a load of cash on his head.

Hmmmm...  now that I think about it, my marriage is kinda the same.  But, whatever.

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KristianG

I think you're reading too much into it. You clearly like watches, her job is to sell things to people, the sales rep is trying to get you to buy watches she thinks are cool. 

Out of curiosity, what are you doing when you go in to visit every month or two? Are you talking about watches in general, or just asking about the specific watches you asked for? 

I ask because I want to understand this whole "build a relationship" thing. In my experience (with cars mostly), the only relationship that matters to sales reps and dealers is how much you've bought from them. They don't care more about you if you come in tire kicking, than they care about any other random person off the street. 

You may be right. We talk watches, life, family etc. I've spent five figures with them since March of this year.

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HotWatchChick69

I think @KristianG has nailed it on the head.

I have an amazing relationship with my GS Boutique guy...  but only because I've spent a ton of money with him.  No matter how scintillating my conversation, and how bubbly my personality, he wouldn't give me the time of day if I hadn't dropped a load of cash on his head.

Hmmmm...  now that I think about it, my marriage is kinda the same.  But, whatever.

Oke doke. Thanks for the insights guys. Much appreciated.

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I think the answer is obvious, Take all of your Rolex watches to HotWatchChick69's Grand Seiko AD and trade them in for Grand Seikos.  Forget the126610LV and get a GS diver or a Fifty Fathoms.  

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Rolex being Rolex is the reason I buy Omega.  I’m sorry but I can’t stomach the game that Rolex ADs have made out of buying a watch.  There’s one or two Rolex watches I might have considered buying if Rolex ADs weren’t more snooty than the valets at the restaurant in the movie LA Story.  In answer to the OP, yes I think you are being played into buying stuff with the soft ‘whiff’ that you are ‘getting closer’ to the watch you actually want to buy.  As I understand Rolex distribution, the ADs have no say in what Rolex unilaterally decides to send them.  So, I therefore posit, she has no way to know when the AD might get the watch you want.  Even if the elusive watch is sent by Rolex, there’s every reason to believe it could go to someone that has been snookered into buying thousands of dollars of unwanted goods.  I could be wrong.  But I’ll never even walk over to a Rolex case ever again.

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These are the games one plays if you want to chase down a Rolex at MSRP. I decided a while ago, based on a horrible AD experience, to not consider any Rolex. There are equal watches available for less, much better watches available for the same price, and both can be had without all the hoops to jump through. If you really want one, go grey. 

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Velomax

I think the answer is obvious, Take all of your Rolex watches to HotWatchChick69's Grand Seiko AD and trade them in for Grand Seikos.  Forget the126610LV and get a GS diver or a Fifty Fathoms.  

Come on, man!  We love what we love.  You can't tell someone to just drop whatever and go for something else.  The heart wants what the heart wants!

There was this gal I met in college, and have been hung up on her for 30 years now!  Even to this day, when she emails me, my heart skips a beat. 

Nonetheless, while she was my first adult (emotionally-stunted man-child?) crush, the woman I subsequently ended up marrying has been a far, far better match, and we've been happily married for some time now.

Kinda like my decision to go from this...

Classic Elegance, The Silver and Black Rolex Oyster Perpetual 41 Review

... to this...

Image

Hey, OP, here's a nice GMT watch!  SBGE215 in titanium!  33% off MSRP on Chrono24 brand new!

SBGE215G

SBGE201 - 30% off MSRP on Chrono24 brand new!

SBGE201G

SBGJ237 - 26.5% off MSRP on Chrono24 brand new...  and it's 36,000 vph!

SBGJ237G
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I think it all depends on the AD and your first hand impressions are the best.  Good luck and stick with it because it sounds like you, at least, have a shot. 

I have been on the "list" for a BLNR for 3 years now with my AD who I have a purchase history (Omega and Tudor). I don't know if it's because I'm in Southern California and just can't spend enough to move the needle but my AD has never even hinted that I will get the BLNR and when asked just says it's very very popular and supplies are tight. My salesman is a great guy and never pressures me to buy other watches during my frequent visits but I don't think I'll ever get off the list. 

Good luck again.

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OP, sounds like you are doing the right things. A couple of questions:

  • Are any of your previous purchases a Rolex?  Have they offered you others and you turn them down? IE, did you turn down a Sub in hopes to get a Starbucks?
  • Are you in a major city? IE, your profile says Midwest, but $10K in CRM data will not get you a Sub of any kind, never mind a Starbucks or Batman in Chicago. Honestly, it would still be tough in a small market like Indianapolis or Minneapolis, but definitely doable. 
  • Is any of the $10K jewelry?
  • Are any of the purchases used models?

I ask because it is not always the spend, it is the type of spend. Yes, we can talk all day about why it should not matter, but it does when it comes to buying certain luxury brands, like Rolex and it's been that way for ages.  

I wish you the best of luck, but those two particular models are going to be a challenge for most and rarely (very rarely) will they be the first Rolex an AD lets you get unless your high margin spend is significantly higher. IE, you may be incentivized with a Batman if you buy a $25K engagement ring that is essentially worthless the moment you walk out. 

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TheMightyOz

Rolex being Rolex is the reason I buy Omega.  I’m sorry but I can’t stomach the game that Rolex ADs have made out of buying a watch.  There’s one or two Rolex watches I might have considered buying if Rolex ADs weren’t more snooty than the valets at the restaurant in the movie LA Story.  In answer to the OP, yes I think you are being played into buying stuff with the soft ‘whiff’ that you are ‘getting closer’ to the watch you actually want to buy.  As I understand Rolex distribution, the ADs have no say in what Rolex unilaterally decides to send them.  So, I therefore posit, she has no way to know when the AD might get the watch you want.  Even if the elusive watch is sent by Rolex, there’s every reason to believe it could go to someone that has been snookered into buying thousands of dollars of unwanted goods.  I could be wrong.  But I’ll never even walk over to a Rolex case ever again.

So, your Omega AD only sells Omega? I don't know of one single-brand AD (company-owned stores excluded).  In most cases, a "Rolex AD" is also an AD of Tudor, Omega, and probably half a dozen other watch brands. I know mine is. My local Rolex AD has one of their stores as a flagship Rolex boutique but they still sell several other brands in that same store. So is "Rolex being Rolex" really a problem or is it the "AD" who plays games with whom they will sell specific highly-desired models. Does it matter if that happens to be a 1266610LV ("Cermit") or a 210.30.42.20.10.001 (the new green dial 300M)?

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I'm starting to feel like I need to "buy" more before I can get my watch

If you feel that way it's probably because it is true. The way I see these things is that ADs don't control any of the 3 main variables, that is supply (Rolex), demand (customer) and price (Rolex). Since the price at which they sell certain watches could evidently be higher, the ADs are doing the next best thing to a price increase by making the financial burden higher for the customer through the previous purchase requirements. In other words, those who haven't already spent loads of money there are being squeezed for all they can get out of you in order to maximise the profit they can make by taking advantage of the high demand Rolex watches, essentially using them as some sort of bait. As such the watches are effectively being auctioned and the winning bid is the one who bought the most crap along the way of getting the hot Rolex model, bonus points if they can lure into becoming a long term buyer of the stuff they can't get rid of. And I mean of course they are, what profit seeking business wouldn't do that?! Sales reps are obviously incentivised to do so via commissions. As @AllTheWatches says, what you buy can and will make a difference on the scoreboard. 

Well, that's at least my take on it but then again I was treated like Royal dog***t at the Rolex stores. Polite, as you would expect towards a member of the Royal family, but at the end of the day still dog***t ... so my take might be biased 😉

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Rolexahoma

So, your Omega AD only sells Omega? I don't know of one single-brand AD (company-owned stores excluded).  In most cases, a "Rolex AD" is also an AD of Tudor, Omega, and probably half a dozen other watch brands. I know mine is. My local Rolex AD has one of their stores as a flagship Rolex boutique but they still sell several other brands in that same store. So is "Rolex being Rolex" really a problem or is it the "AD" who plays games with whom they will sell specific highly-desired models. Does it matter if that happens to be a 1266610LV ("Cermit") or a 210.30.42.20.10.001 (the new green dial 300M)?

No, I never said that my AD ‘only’ sells Omega.  My AD is not a Rolex AD.  But when I’ve gone into a Rolex AD I did not feel welcome, wanted, or even considered as a potential customer.  Hey, maybe they just didn’t like my face, lol!  All I know is how I felt like I was perceived, and that I cant walk in and buy the watch I’m interested in.  So, I gave up on Rolex as a brand because I refuse to play the Rolex AD acquisition game and I’ve found that I actually prefer Omega anyway.  Maybe Rolex makes really great watches.  But if I have to buy grey market at obscene mark ups I’m never going to bother.

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TheMightyOz

Rolex being Rolex is the reason I buy Omega.  I’m sorry but I can’t stomach the game that Rolex ADs have made out of buying a watch.  There’s one or two Rolex watches I might have considered buying if Rolex ADs weren’t more snooty than the valets at the restaurant in the movie LA Story.  In answer to the OP, yes I think you are being played into buying stuff with the soft ‘whiff’ that you are ‘getting closer’ to the watch you actually want to buy.  As I understand Rolex distribution, the ADs have no say in what Rolex unilaterally decides to send them.  So, I therefore posit, she has no way to know when the AD might get the watch you want.  Even if the elusive watch is sent by Rolex, there’s every reason to believe it could go to someone that has been snookered into buying thousands of dollars of unwanted goods.  I could be wrong.  But I’ll never even walk over to a Rolex case ever again.

I have an Omega and love it. I guess for me, the challenge is servicing. If I didn't need them for servicing needs, I'd probably mostly go grey. I've gone grey on a couple of pieces with no issues. The games are annoying. I'm moving in the near future here and may take that route because of the games Rolex is playing. You may be right about my AD, but from what I hear, production that was destined for Russia was allocated to larger markets. We shall see.

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HotWatchChick69

Come on, man!  We love what we love.  You can't tell someone to just drop whatever and go for something else.  The heart wants what the heart wants!

There was this gal I met in college, and have been hung up on her for 30 years now!  Even to this day, when she emails me, my heart skips a beat. 

Nonetheless, while she was my first adult (emotionally-stunted man-child?) crush, the woman I subsequently ended up marrying has been a far, far better match, and we've been happily married for some time now.

Kinda like my decision to go from this...

Classic Elegance, The Silver and Black Rolex Oyster Perpetual 41 Review

... to this...

Image

Hey, OP, here's a nice GMT watch!  SBGE215 in titanium!  33% off MSRP on Chrono24 brand new!

SBGE215G

SBGE201 - 30% off MSRP on Chrono24 brand new!

SBGE201G

SBGJ237 - 26.5% off MSRP on Chrono24 brand new...  and it's 36,000 vph!

SBGJ237G

But the heart wants what the heart wants @HotWatchChick69 😎. I may just go grey from now on or a mix of both.

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