How do you categorize premium and luxury?

How do you categorize premium and luxury?

I think it is little bit more complicated than price range. What do you think?

What is your personal ideal category?

(Nico Leonard's Meh doesn't count!)

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Premium can be many things like paying for sapphire glass to paying for chronometer certified watch.

As far as Luxury buying any watch is pretty much a luxury. But when we think grail I would think most ppl want a watch or brand with tons of watch history and heritage. we spend luxury money is for a piece of history and watchmaking expertise. If we didn't care about the history I think we would all be wearing Pagani Design homages since they also tell time.

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Premium to me means quality construction no matter the price, be it expensive or value. Sapphire, excellent finishing, quality movements, well done applied indices, etc.

Luxury tends to mean brand hyper-consciousness and "too expensive for the 'average' person," projecting an air of "exclusivity." Taken to the extreme it all too often means "it's better just because I paid thousands of $ more for it."

"Luxury" brands make premium watches, but they also make some crap. "Value" brands make some crap, but also make some premium watches. It all depends on the individual model.

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To me (of course 100% subjective!) “Premium” is about price and “Luxury” is about how something makes me feel.

I have some inexpensive watches that feel luxurious, and some Premium watches that don’t give me that feeling at all.

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JJMM1983

Premium can be many things like paying for sapphire glass to paying for chronometer certified watch.

As far as Luxury buying any watch is pretty much a luxury. But when we think grail I would think most ppl want a watch or brand with tons of watch history and heritage. we spend luxury money is for a piece of history and watchmaking expertise. If we didn't care about the history I think we would all be wearing Pagani Design homages since they also tell time.

Agree on heritage and history!

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Isn't it also about the materials, specifically the case & bracelet? Many steel watches can easily be premium. But the moment the case and bracelet are a precious metal the entire perception & cost changes.

Look at a stainless Speedmaster Pro. Certainly premium. Now, same watch, but with a gold case & bracelet. That screams luxury to me.

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I have always associated "premium" with paying more as in "he paid a premium for it".

Luzury on the other hand is something that makes you feel special, as in "it has a luxurious feel to it". It can be expensive or not. A luxury is also something that may or may not be required for life. For instance, everybody uses soap but not everybody uses Caswell Massey products, what most people would consider to be a luxury soap. 😀

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There is no clear line. It depends on the average income and purchase power of a country/society and everyones personal situation.

But for me it's more or less like this, without taking it as a clear rule in point of view for the average income in central europe.

Premium: Expensive but still affordable if the average earner short or medium term save up enough and he/she forego other necessary amenities to achieve that product.

Luxury: If the average earner were to save for the purchase in the long term and invest an essential part of his wealth or more in the watch, and forego essential security in life, such as his own property and pension reserves. So when the average earner shouldn't actually be able to afford it.

It's not about the one who can easily afford it, it's always in relation to the rest of the society.

That's why Premium/Luxury watches are also always unwillingly a statussymbol.

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Its all subjective to where you are in life with disposable income and what you value/appreciate. When I was younger and poorer, my first nice watch felt like a luxury. I treasured that shiny little Cartier roadster. Would current me thing of that as luxurious? Nah. Would I consider it premium still right now? Sure.

My SO doesn't value watches compared to me, so to her it's not luxurious, but she'll definitely consider a Cartier as a premium purchase.

So, maybe luxury is dependent on the individual, ie beauty is in eye of the beholder. And premium is about "levels" or grades of goods. Basic, premium, high end that kind of concept.

I think premium & luxury are apples and oranges. Premium is about quality and utility (which isn't bound to price per say; could be anything from a $500 micro to a $5000 Grand Seiko), whereas luxury is about something that does not have a purpose, and doesn't really need to exist - but it does, for its own sake, and by wearing it you can put distance between yourself and everyone else (e.g. an A. Lange Triple Split)

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I think the sinn and omega are premium they are made like they are and the makers have gone the extra mile to make them function as well as they can. You can get cheaper watches that do the same job but these are designed and made to do the job as well as possible and this costs more hence premium the seiko is made to look as good as it possibly can and the extra cost isn’t for function but for how it looks and feels so I’d say luxury

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Affordable, Premium, and Luxury (entry / mid / high) are actually the tiers for watches based on price and price only.

Price is different from Value, which considers all aspects of a watch that gives it desirability... finishing, brand, movement, # of human hours, rarity...etc.

Price and Value should be closely related but like any other assets like stocks for example, the valuation can get out of whack.

James@TheWatchMetrics.com