Thought on the crown.

Rolex is so divisive!

I don't think anyone would argue that they don't make a quality watch. But they have both fans and detractors with very strong opinions.

Rolex transcends the watch industry in the same way, Michael Jordan or LeBron James transcend the NBA. People who have never watched an NBA game in their life both know and could recognize those individuals. They are more than basketball players, they're celebrities, they're advertising giants. Their names are associated with greatness. There will be those with a stronger base of knowledge and information, that will argue passionately for and against. Give examples and stats to attempt to show how they are overrated or conversly the G.O.A.T.. But regardless of the results of those debates, the uninformed masses will forever worship at the alter of their marketing. And the NBA loves it. Those casual fans drive viewership numbers. They buy jerseys. Some of those people drawn in by the allure of marketing and fame will fall in love with the game and become new lifelong fans.

Similarly, people who have never worn a watch know the name Rolex. If you ask any random person on the street to name a watch brand I would bet "Rolex" rolls out of their mouth. Like it or not Rolex is associated with greatness. It's associated with luxury. It's become more than a watch, it's a symbol of success. Watch enthusiast can give you stats and specs and history, thoughts on design and value and quality, all day long to try to make a point as to why it may be overrated or conversly the G.O.A.T.. and they can make for some heated conversations. But regardless of the outcome of those debates, the uniformed masses will forever worship at the altar of their marketing.

I believe this marketing and, hype if you will, alienates a lot of people. People who may otherwise be fans, are turned off by the adoration of the uninformed masses. Supply and demand is a thing. So the uninformed masses snatching up and reducing supply drives up the price, thereby creating a lower value for your money. If I had a nickel for every time I heard someone comment that Rolex was "good, but it's not $25,000 good!" I'd have at least .45 cents.

There are also people who feel aliened because they may admire or desire Rolex, they will NEVER be able to afford one. It's frustrating to know you'll likely never attain your goal.

And let's face it, some people are alienated by Rolex owners. I'm not saying all owners. But there are many Rolex owners that are uninformed douchebags who are only in it for the prestige. They are generally obnoxious and loud or elitist snobs. They are the minority. But there are a very visible and loud minority that exasperates and upset true enthusiasts.

But perhaps we should all embrace Rolex the same way the NBA embraces LeBron James and Michael Jordan. Rolex drives watch sales. I don't have stats or numbers to prove it, but is my opinion that Rolex drives the watch industry. Rolex drives competition and innovation within the industry. With other company's trying to one up Rolex. We all benefit from that. People who admire Rolex but can't afford one (or don't want to wait for one) buy other watches. But most importantly, they draw interest in horology. There will be casual Rolex fans, who look into watches, and fall in love with the hobby in general, and become lifelong fans.

Idk...

If I offended anyone I apologize. And as always, I could be wrong, I'm wrong a lot, I am just a dumihed.

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Meh... Rolex neither needs nor cares about us.

It's like suggesting we all praise the sun, because it rises in the East every morning. The sun rises, and Rolex sells watches, neither cares about the watch community.

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KristianG

Meh... Rolex neither needs nor cares about us.

It's like suggesting we all praise the sun, because it rises in the East every morning. The sun rises, and Rolex sells watches, neither cares about the watch community.

Solid point. But I'm not suggesting that Rolex cares about us or that we praise them. Just considering whether we should have a different perspective of their role and effect in the hobby.

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dumihed

Solid point. But I'm not suggesting that Rolex cares about us or that we praise them. Just considering whether we should have a different perspective of their role and effect in the hobby.

I think you(and many others) are over estimating Rolex's impact on the hobby. I suspect Citizen, Seiko, Bulova, Movado, Casio, and Timex bring far more people into the community than Rolex does.

I'm guessing 50-90% of people buy an affordable watch, then think "a Rolex would be nice". They might know the Rolex name, but it was the affordable watch that actually got them on the path to being one of us.

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MJ is the 🐐 and always will be. He will answer Lebron’s call after 6 Rings. Just the sneaker game alone would dominate “The King”

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KristianG

I think you(and many others) are over estimating Rolex's impact on the hobby. I suspect Citizen, Seiko, Bulova, Movado, Casio, and Timex bring far more people into the community than Rolex does.

I'm guessing 50-90% of people buy an affordable watch, then think "a Rolex would be nice". They might know the Rolex name, but it was the affordable watch that actually got them on the path to being one of us.

I hadn't thought of it that way. The exact opposite of my idea. But probably far more accurate.

Excellent points!

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SpecKTator

MJ is the 🐐 and always will be. He will answer Lebron’s call after 6 Rings. Just the sneaker game alone would dominate “The King”

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HAHAHA! Your not going to get an argument from me. I would be willing to admit that perhaps LeBron is more talented. But MJ's competitive fire and killer instinct put him way over the top.

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dumihed

HAHAHA! Your not going to get an argument from me. I would be willing to admit that perhaps LeBron is more talented. But MJ's competitive fire and killer instinct put him way over the top.

MJ is more talented and applied himself to both ends of the floor. He won Defensive Player of the Year and 9 time First Team All Defense.

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SpecKTator

MJ is more talented and applied himself to both ends of the floor. He won Defensive Player of the Year and 9 time First Team All Defense.

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HAHAHA! I tried to post thoughts on Rolex and I'm debating the 🐐 of the NBA.

Again, I don't disagree. He was a killer at both ends. He dominated while playing against some historical talent.

I retract any statement that LeBron may have more physical talent. LOL

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dumihed

HAHAHA! I tried to post thoughts on Rolex and I'm debating the 🐐 of the NBA.

Again, I don't disagree. He was a killer at both ends. He dominated while playing against some historical talent.

I retract any statement that LeBron may have more physical talent. LOL

Sorry, I’m just worn out on the Big R. I doubt I’m the only one. I would rather talk about Jordan or disparage LeBron 😂

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SpecKTator

Sorry, I’m just worn out on the Big R. I doubt I’m the only one. I would rather talk about Jordan or disparage LeBron 😂

I get it. "R" overload is easily achieved. But the MJ versus LeBron debate isn't much better. 🤣

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SpecKTator

Sorry, I’m just worn out on the Big R. I doubt I’m the only one. I would rather talk about Jordan or disparage LeBron 😂

Perhaps I should have used motorcycles and Harley-Davidsons as my comparison instead of the NBA 😜

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SpecKTator

Sorry, I’m just worn out on the Big R. I doubt I’m the only one. I would rather talk about Jordan or disparage LeBron 😂

Sadly, you are both wrong about the NBA goat. Neither one beat Larry Bird. Just look at videos that compare the two.

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I equate Rolex to Apple in their respective industries. They've created a desirable brand through innovation and quality, but as time has passed they have allowed a business model that takes advantage of their position in the market. The thing I resent personally is the waiting list fiasco. Restricting supply,, AD's only allowing access to favoured customers etc, just irritates me. I could in theory buy most other luxury brands just by choosing at a dealer, with no mention of waiting months/years. But I have to wait at Rolex?? Don't flatter yourselves guys, there are other brands equally as good that will get my money instead for that very reason alone.

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I've started appraising watches by their own qualities and merits. The name on the dial is not a deciding factor on my opinion about a particular watch and I can appreciate the quality of the finished product that Rolex produces without having it detracted by the antics of the brand or it's AD's.

In much the same way, I can appreciate a well made Chinese watch despite the brand name. A stronger consideration is the value. Does the constuction and finish of a Rolex warrant the price demanded?

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It's always good to have a little bit of the crown around! This little Coronet gem is in my wife's office. She owns 3 Rolex to my one. Of course I paid for them all 😉

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Richierich

Rolex doesn't drive competition and innovation. Rolex hasn't really innovated for decades. They are all about slow, steady evolution. They don't have anywhere near the complications that other watches have (JLC, Zenith etc). They aren't as accurate as Omega or Grand Seiko. They have only just started having display casebacks, because their movements are not finished to a high aesthetic standard. As for competition, I would argue that Rolex is anti-competition. They occupy space and dominate the industry, and they deploy Tudor to put drag on all of the competitors who are trying to move into Rolex's market sector.

I understand and agree that Rolex isn't innovative. They have a product that's winning so they play it safe and improve in small increments as you mentioned. Also, I don't know of any business that is excited about competition. They would all be monopolies if they could. My thought when I posted this was that in order to grab the attention of the consumer and earn a larger market share, that other brands would would become more innovative and competitive.

I want to say Rolex has an image problem. Obviously they don't have an image problem, their image is selling loads of product. But they don't seem to have a very good image within the enthusiast community. Not something Rolex needs to concern themselves with much as long as they continue to sell loads of product and make piles of money. But as an enthusiast I was attempting a thought experiment, very poorly apparently, to see if there was a way to repair that. To try to find the silver lining of the big ugly black cloud that is Rolex.

I underestimated the vitriol that enthusiasts have for Rolex and more specifically their owners. I expected some brand bashing, But I also expected some Rolex owners to have some good experiences they would share as well. In retrospect, I should have known better than to expect anything that resembled a discussion.

Rolex is a business. And their business model has been very successful the last couple of decades if not longer. They don't care who they sell watches to, as long as they continue to sell out there inventory. And can you blame them?

We as enthusiasts generally aren't in it for financial gain. So we have a different set of criteria that we use to judge or enjoy a watch brand. So it makes sense that all the reasons I listed in my post create a negative stereotype within the enthusiast community for Rolex.

I learn new things here everyday on WC. I learned something new with this experience. Most importantly I learned avoid discussions about abortion, politics, or Rolex 😜

But thank you for a well thought out comment and not "eff Rolex they suck"

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ChronoGuy

I'll never forget this one...can't recall where I heard it/read it, but it is so very true...

Those who aspire to be successful wear a Rolex, those who are successful wear Patek.

Let's face it, when the uninformed masses are promoted into a decent paying middle management position...they celebrate by purchasing a Rolex. These folks are the bread and butter customers of Rolex, and who Rolex are marketing to...the people whose aspiration is to be seen as successful. Get promoted...buy a Rolex and let everyone know you matter...you are someone. Well done. (no sarcasm here...I truly mean it...it's great to have something to look at on your wrist to remind you of all the hard work and dedication you have put into achieving something).

Richard Mille sussed this out and went next level...how do you get the people who can afford a Patek to part with even more of their money? Convince them that the uber-rich and uber-successful wear a Richard Mille. So give away these ghastly watches to selected athletes, entertainers, world leaders, etc. and discreetly slip them some cash to wear them...voila...now you have a mediocre quality watch that can be sold for high six or seven figures...on the basis of its quality? Nope. On the basis of its exclusivity. Don't be part of the common herd of lemmings...be a part of the exclusive group of lemmings instead.

So what Rolex did so well with the middle class, RM does now with the nouveau riche and billionaire wanna-bees.

Based on the above, you probably can guess the Crown has no place in my collection. Mostly because the watch designs just bore me to death. Maybe it's because they are so ubiquitous...I am surrounded on a daily basis by people wearing Rolexes.

I agree Rolex make industrial quality solid watches that are recognized globally. But that's not why I buy/wear a watch. I wear a watch for me and if I am going to pay Rolex prices or above, it has to be the highest quality...which Rolex is not.

These watches I have selected over Rolexes...not because they were easy to obtain...they were not...but because they move me in ways that Rolex does not...and they are made with a significantly higher level of quality and hand finishing than any Rolex...

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I rest my case...

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Don't be part of the common herd of lemmings...be a part of the exclusive group of lemmings instead.

This part was my favorite. 🤣 and spot on.

I personally am not even in middle management. And will likely never have the budget to be able to afford anything in its price bracket. But if I woke up tomorrow and had enough money to be able to spend thousand dollars on a watch Rolex would not be my first choice. Zenith, GO, IWC, Choppard, Omega, Cartier and GS would all come before Rolex. But that doesn't mean I can't see why others would enjoy them. They are a quality product. Just overpriced.

My mother always preached the idea of walk a mile in another man's shoes before you judge him. Understand were the other person is coming from before you get angry. Make sure there is nothing good about something before you dismiss it.

With this post I was trying to find the silver lining to the ugly black cloud that is Rolex's image within an enthusiast community. A reason to embrace them rather than dismiss them. I feel like I was unsuccessful lol. In retrospect I did too much to highlight their negative image and didn't give enough attention to positive possibility. So my presentation was flawed.

Oh well 🤷‍♀

BTW those are an effing amazing set of time pieces.

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dumihed

Don't be part of the common herd of lemmings...be a part of the exclusive group of lemmings instead.

This part was my favorite. 🤣 and spot on.

I personally am not even in middle management. And will likely never have the budget to be able to afford anything in its price bracket. But if I woke up tomorrow and had enough money to be able to spend thousand dollars on a watch Rolex would not be my first choice. Zenith, GO, IWC, Choppard, Omega, Cartier and GS would all come before Rolex. But that doesn't mean I can't see why others would enjoy them. They are a quality product. Just overpriced.

My mother always preached the idea of walk a mile in another man's shoes before you judge him. Understand were the other person is coming from before you get angry. Make sure there is nothing good about something before you dismiss it.

With this post I was trying to find the silver lining to the ugly black cloud that is Rolex's image within an enthusiast community. A reason to embrace them rather than dismiss them. I feel like I was unsuccessful lol. In retrospect I did too much to highlight their negative image and didn't give enough attention to positive possibility. So my presentation was flawed.

Oh well 🤷‍♀

BTW those are an effing amazing set of time pieces.

Thanks for the kind words...I think yours was a great post...provocative and useful for generating discussion.

My main reason for dismissing Rolex is that I really dislike a company that lies about its history and its products...check out this post to see what I mean...

https://www.watchcrunch.com/ChronoGuy/posts/let-s-bust-some-rolex-myths-or-less-euphemistically-known-as-lies-16985

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the brand has done a Phenomenal job with marketing the brand plus with some iconic designs keeps them extremely relevant. If it weren’t for the extremely hyped up prices I would own one. But the reality is there are better values out there even within the same house I. E TUDOR

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beardedrooster

the brand has done a Phenomenal job with marketing the brand plus with some iconic designs keeps them extremely relevant. If it weren’t for the extremely hyped up prices I would own one. But the reality is there are better values out there even within the same house I. E TUDOR

It's just an uniformed and novice opinion, but Tudor's current catalog and vibe bears a strong resemblance to old school Rolex (I'm sure that's not an accident). Some people have suggested that Tudor needs figure out how to break free of the shadow of being the "poor man's Rolex's". I think the should embrace it. Have a advertising slogan like "What Rolex should be". Of course that will never happen. LOL

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dumihed

It's just an uniformed and novice opinion, but Tudor's current catalog and vibe bears a strong resemblance to old school Rolex (I'm sure that's not an accident). Some people have suggested that Tudor needs figure out how to break free of the shadow of being the "poor man's Rolex's". I think the should embrace it. Have a advertising slogan like "What Rolex should be". Of course that will never happen. LOL

My humble opinion is the poor man’s Rolex is old and outdated. As the brand has almost the same quality on most models for a faction of the price. And for all but the few with unlimited funds to pay for theRolex label. Tudor and brands like it Ball , Oris and longines and the likes will satisfy 99 percent of us

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bigben

https://youtu.be/d0ycKmouQis?si=RTLibHUpkP5Si9xU

I think this may possibly highlight one of the dangers of taking everything you hear on YouTube at face value. While there may indeed be some "lemons", Rolex guarantees their watches to run within the +/- 2 SPD for the 5 year warranty period. I know this through personal experience, having just taken in one of my wife's OPs for warranty service as it had been running about +8 SPD. That particular watch had been purchased in late 2018, so it's reaching the end of the 5 year warranty period, and the repair was covered under warranty with no questions asked. I have 5 Rolex in my own collection, and they all run within the 2 SPD range. I certainly can't explain why he would have an issue with his - perhaps his friend had given him a fake, or the watch store that he took it it to for repair is not very good, but if it's a legitimate Rolex and still under warranty, Rolex will repair it without charge if it's gaining or losing more than 2 SPD.

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Most popular watch brand in the world.

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Meh. I prefer Omega.

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Some of these comments 😂, I love it when people tell me the type of person I am because of what’s in my collection 🤣.

I’ve owned several “mid-tier” brands (historically owned more Omegas than any other brand — two Speedmasters, an Aqua Terra, a Seamaster Diver 300, two Planet Oceans, and a DeVille) and also a “higher tier” watch (a JLC Reverso Tribute); I was never anti-Rolex but I was an Omega fanboy through and through. The PO 39 is still my favorite diver. The primary reason I never really got into the brand in the beginning was nonsense like “they’re overpriced” “they’re just mid-tier” “X-brand is better …” and a few poorly researched videos on Watchfinder. But then you get to speaking with actual owners in real life and admire their passion for the one or two pieces they own and realize that the online noise is all a farce, and that hype without substance will not sustain itself. Picked up my first Rolex and they not only make a good watch, they make a great watch that’s extremely robust and accurate, now I own four and each is a favorite. The quality is there in spades. The reliability is there. The legendary robustness and durability is there. The accuracy is there. And the heritage is there. I’m currently on the hunt for either a GO Seventies Chrono or a Chopard Alpine Eagle, and I can say with certainty that ifi had to keep just one watch of every I’ve owned/own it would be either my Milgauss or Batman. I couldn’t care less what anyone thinks of any brand in my collection; at the end of the day, be authentic and wear what makes you happy — they’re all just pieces of metal, not the second coming.

And to those saying the average Omega is more accurate and has better specs than the average Rolex, it’s splitting hairs, but the numbers will disagree with you; they’re largely on par day to day, but with Rolexes having slightly better accuracy on paper, a higher beat rate, a much longer power reserve, and a much (much) longer service interval.

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Rolex owners know they have the best watches made, Rolex haters just can't get one so they come up with every reason why they aren't that great, the company doesn't care about the "community", they are over rated, over priced, why they are better off with 20 cheap watches...

But the truth is Rolex is the king of watches, the other high horology holy trinity stuff is cool, but that's just for super rich guys with disposable money that already have all the Rolexes they could want or need

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tempus

I think this may possibly highlight one of the dangers of taking everything you hear on YouTube at face value. While there may indeed be some "lemons", Rolex guarantees their watches to run within the +/- 2 SPD for the 5 year warranty period. I know this through personal experience, having just taken in one of my wife's OPs for warranty service as it had been running about +8 SPD. That particular watch had been purchased in late 2018, so it's reaching the end of the 5 year warranty period, and the repair was covered under warranty with no questions asked. I have 5 Rolex in my own collection, and they all run within the 2 SPD range. I certainly can't explain why he would have an issue with his - perhaps his friend had given him a fake, or the watch store that he took it it to for repair is not very good, but if it's a legitimate Rolex and still under warranty, Rolex will repair it without charge if it's gaining or losing more than 2 SPD.

Yeahhhhhhh theres so many things id like to say about your post ..but ill stop here, I don't want to be rude or get banned. Have a great.. whatever

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apt.1901

Some of these comments 😂, I love it when people tell me the type of person I am because of what’s in my collection 🤣.

I’ve owned several “mid-tier” brands (historically owned more Omegas than any other brand — two Speedmasters, an Aqua Terra, a Seamaster Diver 300, two Planet Oceans, and a DeVille) and also a “higher tier” watch (a JLC Reverso Tribute); I was never anti-Rolex but I was an Omega fanboy through and through. The PO 39 is still my favorite diver. The primary reason I never really got into the brand in the beginning was nonsense like “they’re overpriced” “they’re just mid-tier” “X-brand is better …” and a few poorly researched videos on Watchfinder. But then you get to speaking with actual owners in real life and admire their passion for the one or two pieces they own and realize that the online noise is all a farce, and that hype without substance will not sustain itself. Picked up my first Rolex and they not only make a good watch, they make a great watch that’s extremely robust and accurate, now I own four and each is a favorite. The quality is there in spades. The reliability is there. The legendary robustness and durability is there. The accuracy is there. And the heritage is there. I’m currently on the hunt for either a GO Seventies Chrono or a Chopard Alpine Eagle, and I can say with certainty that ifi had to keep just one watch of every I’ve owned/own it would be either my Milgauss or Batman. I couldn’t care less what anyone thinks of any brand in my collection; at the end of the day, be authentic and wear what makes you happy — they’re all just pieces of metal, not the second coming.

And to those saying the average Omega is more accurate and has better specs than the average Rolex, it’s splitting hairs, but the numbers will disagree with you; they’re largely on par day to day, but with Rolexes having slightly better accuracy on paper, a higher beat rate, a much longer power reserve, and a much (much) longer service interval.

I hope no one is buying a luxury mechanical watch to be accurate because we all know any cheap quartz watch will destroy it in accuracy. The reason you buy a luxury watch is for the heritage and

Appreciation for the detailed work that went into producing it. That said wear what makes you feel good and don’t worry about what others think or say

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I am a Rolex fanboy. I do own other brands as well, but Rolex is Rolex

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beardedrooster

I hope no one is buying a luxury mechanical watch to be accurate because we all know any cheap quartz watch will destroy it in accuracy. The reason you buy a luxury watch is for the heritage and

Appreciation for the detailed work that went into producing it. That said wear what makes you feel good and don’t worry about what others think or say

No one is comparing traditional mechanical accuracy to quartz accuracy — that’s an apples to oranges comparison — but in mechanical watchmaking it still does matter, especially when you’re dropping north of 3K on a watch. It also matters to watchmakers, hence bragging rights for several mechanical accuracy and timing awards. I’ll tell you this: being able to put away a mechanical watch for the weekend and then grabbing and going on Monday morning with the confidence it’s still keeping near-perfect time sure beats having to reset my Miyota-based Junkers Bauhaus every few days because it’s running a few minutes slow. If a watch isn’t at a minimum running within COSC, I’m rarely interested. Your mileage may vary, and that’s subjective, but in a hobby centered around keeping time, yes, accuracy matters.