Prices have dropped and I feel comfortable that the price is consistent with what I'm seeing online; with the added benefit of being able to try before I buy. If the price is down to $11k next year that will sting "emotionally", but I'm not buying to flip for a profit, so if today's price is fair with market, I can live with fluctuations until many years from now if I decide to sell. Headed to the store now!
The main reason many of those brands don’t move upmarket boils down to the fact they’re part of the SWATCH group, and it’s in the best interest of that business to maintain the ‘unique’ positioning of each brand within a specific tier of pricing/luxury/prestige. Swatch Group would be far less profitable if all they had was a bunch of OMEGA’s in their stable, they cover way more of the market by having a range.
That said, I think there’s room to allow Longines to trend upward,
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