Logo Redesign - WatchCrunch and SpeedyTuesday Concept

This was a fun little concept. I‘ve been brainstorming logo redesigns for the Crunch since I started tackling some of these design exercises.

For the redesign I wanted to tie into/retain the original logo, while also introducing this idea of a mark constructed by a series of pieces much like a watch movement… or a community made up of its members that revolves around a shared interest (hint, it’s watches). 

For the mockup, I had considered showcasing it on some traditional swag (shirts, buttons, beer koozies) but then Max recently prompted the SpeedyTuesday concept. Rather than starting with the Moonwatch, I opted to use the recently released 57 edition. This Enthusiast Edition features a matte gray dial with tasteful pops of WatchCrunch green. The new logo would be subtly shown on the left sub-dial. Finally, rather than a leather strap this watch would use a sailcloth strap with contrast stitching.

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Awesome!! As long as there’s an Easter egg with a dancing watermelon on the crystal I’m sold!! 
 

Love this btw!! Appreciate your design! hmmm… now which Seiko 5 can we mod to make this happen 😉

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Ichibunz

Awesome!! As long as there’s an Easter egg with a dancing watermelon on the crystal I’m sold!! 
 

Love this btw!! Appreciate your design! hmmm… now which Seiko 5 can we mod to make this happen 😉

Thanks man… I’ll take a WC edition of one of those new Seiko 5 GMTs! 😂🤙

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bevelwerks

Thanks man… I’ll take a WC edition of one of those new Seiko 5 GMTs! 😂🤙

Dude if you don’t mind sharing your ideas and design  I don’t mind sharing one of my Seiko 5 GMT’s to make it happen😁🍻

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Really like this concept. Solid watch choice for it too. 

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Appreciate it man!

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valleykilmers

Really like this concept. Solid watch choice for it too. 

Thanks man - the new 57’ is a great looking watch to start from!

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I’d buy that. Obviously it’s be a limited addition I wouldn’t be able to get my hands on😂

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thekris

I’d buy that. Obviously it’s be a limited addition I wouldn’t be able to get my hands on😂

Crunchers that has 10 or more post gets first dibs 😂

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That looks awesome…and you made me like a date wheel!

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This is beautiful, one request: can you try and photoshop an aqua Terra rubber strap in green on there?  

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Wow! This is amazing @bevelwerks! Your talent at this just blows me away. I DEFINITELY 100% want the Seiko 5 addition with the dancing watermelon case back 😍

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Amazing work @bevelwerks!  

@Max, let us know when the ‘57 WatchCrunch Speedy Tuesday edition is announced and I’ll click on the browser refresh button like a crazed monkey 24/7 until I can get to the “buy now” screen.

@bevelwerks , and thought on the WC logo, is there a way to reverse the negative space so that it looks like the watch hands are at the traditional 10 and 2 rather than 8 and 4?

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Max

This is beautiful, one request: can you try and photoshop an aqua Terra rubber strap in green on there?  

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See @Max, it’s not just me that thinks the 1957 is the more interesting Speedy option 😉

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Ichibunz

Awesome!! As long as there’s an Easter egg with a dancing watermelon on the crystal I’m sold!! 
 

Love this btw!! Appreciate your design! hmmm… now which Seiko 5 can we mod to make this happen 😉

Please tell me you own this watch already? 
 

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BigIona

Please tell me you own this watch already? 
 

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Whaaaat!! I would buy this! 100%

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Chunghauphoto

That looks awesome…and you made me like a date wheel!

It’s the most shocking part for sure 😂 

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DeeperBlue

Wow! This is amazing @bevelwerks! Your talent at this just blows me away. I DEFINITELY 100% want the Seiko 5 addition with the dancing watermelon case back 😍

Thank you! The Ichibunz Seiko5 edition would sell out so quick 😂 

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s0ckpupp3t

Amazing work @bevelwerks!  

@Max, let us know when the ‘57 WatchCrunch Speedy Tuesday edition is announced and I’ll click on the browser refresh button like a crazed monkey 24/7 until I can get to the “buy now” screen.

@bevelwerks , and thought on the WC logo, is there a way to reverse the negative space so that it looks like the watch hands are at the traditional 10 and 2 rather than 8 and 4?

Thank you! Those “hands” make up the inner parts of the W… if I reversed them you’d get a ”M”… for MaxCrunch 😂 

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bevelwerks

Thank you! Those “hands” make up the inner parts of the W… if I reversed them you’d get a ”M”… for MaxCrunch 😂 

Not ‘reversed’ as in flipped upside down but rather invert the color to switch the white for the green.  Probably would then need a contrasting background color then… similar to the issue with inverting the colors on your cool Islander logo mockup.

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Looks more crisp than the original ’57 IMO. 

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Holy hell, I didn't even know this website had a logo, and it's just a green circle? Your concept is way better! That logo looks dynamite! Maybe your next design exercise could be Islander Watches, they could use your talent 😅

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TheCianinator

Holy hell, I didn't even know this website had a logo, and it's just a green circle? Your concept is way better! That logo looks dynamite! Maybe your next design exercise could be Islander Watches, they could use your talent 😅

Thanks man - yeah the green circle is pretty generic but guess it works for them. Check the feed for Islander - it’s been done 😂