Could we please all just admit Brand Name matters more than we think.

I'm not fixated on who or what brand gets more likes. Life is too short to be fixated on what someone else paid for a watch how many people like it. My watches range from under 25 bucks to about 2 grand. At one point I had more expensive stuff but sold off a few some years back.

I don't give a rats ass if someone else has more expensive watches than me.Why should I?

I like my watch collecting to be free from that kind of drama.

Relax and enjoy your watches

It’s not really about who spends how much on a watch, it’s more like why do some collectors pretend a $10 Casio is as good as a $10k Rolex? The only thing they have in common is both tell the time. Other than that nothing.

And when it comes to enjoying the watches someone buys how can someone truly feel that way? It reminds me of that 90s/early 2000s commercial with the guy in the car that just purchased a new computer he’s all happy and excited just to see the new and improved model being advertised on a billboard. This is how some watch collectors feel.

I am not convinced that there is a coherent thought in this post. Is it likes and views that are objected to, or are evidence that we are are not "admitting" something? Is it the belief that Casio owners secretly wish that they were Rolex owners and that their enthusiasm is forced? Is the fact that people tend to "gravitate" to perceived luxury brands some sort of insight?

Meh.

Liking the Casio is not saying that it's as good as the Rolex, it's just liking it.

I like this

Which, in no way, indicates that I think it's better than this which I also like.

I thought about getting the F-91W just to see what the big deal is with them but I don’t wear digital watches as much like I used too. I have some but don’t wear them as often.

Yes, BUT - buy what you want. What also matters is the history of the brand, specific time piece as well as fit and level of finishing... Just my two cents...

Yes I agree, brand ( heritage/history) matter

I'm as shallow as a watermark 😁

Don't need a Rolex, Tudor or Omega. The Casio Rolex comparison is a little lopsided. I have watches I would put up against those brands any day and they will stand thier ground. I know I'll get flax from the upper crusters but I don't give a hoot what they may think. I can appreciate those brands for what they are but the hype is like a De Beers diamond. Rolex controls supply which then creates an over inflated demand as diamonds hence $$$. I know how long it takes to make some of those brands and appreciate that. I still can give Rolex, Tudor, and Omega likes ❤️ and comments here. Doesn't mean I want one. Anyway I see too many of those brands on here and it's boring. Maybe that's why you see so many likes and comments here.

Oh I can easily afford a Rolex so don't think I said what I just stated if you think I can't.

Just my opinion.

Enjoy your watch!

Here's one that will be joining my box.

Zelos Skyraider 58 of 75

Yes, I guilty. I also have sub $100.00 watches and own watches in the thousands of $. I love my Honda and Subaru as much as I love my $100k plus autos. I recognize the difference in engineering,build, fit and finish & love them all. Same thinking with firearms.

I think Casio and Rolex both have beloved brand names. Or even if maybe they are hated … so I think if you wanted to make a point maybe you could have compared a name brand vs a lesser known one. Just my opinion

Brand for sure matters, I think that’s self-evident. I have not looked at the data but I suspect you’re right and that more luxurious watches get more likes here on Watch Crunch. I am not sure if anyone has ever said a Casio and Rolex are the same thing though.

And I don’t know about wanting to wear a more prestigious watch is a hallmark feature of a watch collector. I personally find it rather embarrassing to talk about what I’m wearing when I’m out with friends but my friends are good people so they politely ask me what watch I’m wearing bec they know I’m into watches.

In short, no I don’t think a Casio is a Rolex. And no, I don’t think everyone gravitates towards more luxurious pieces but I will concede that most people do. We don’t do it just for watches, we do it for cars and even education (think Ivy league in the US or Oxbridge in the UK). We like to categorize things and we like to make “definitive” lists, we do it to make sense of the mountains (frankly worlds/universes) of data we come across every single day.

I won’t deny the more expensive watches in my box get worn more than the less expensive. I’d like to think it’s because I prefer their quality not their price.

Doesn't this go without saying? I have watches of all price points, but I truly aspire to own those north of $5K. I'm not going to lie. Interestingly enough however, that does not apply to Rolex. Virtually no interest there (other than maybe the Rhodium Yachtmaster). So, while brand equity does matter a ton, design still trumps that for me. If a well-regarded brand doesn't have a design I love, then I don't aspire to own it. End of story.

I think brand does matter to me, but a lot of it is reputation of the brand when it comes to quality and service.

I really don't care!🤷🏼‍♂️it's the watch that matters, not the price or the brand. Oh,and btw, I'm not here for the likes - I'm here for the badges! 😜🤪😂

Most don’t likes Invicta some do but not much they’re the butt of every watch joke right up there with Hublot. I own many Invicta’s I’m embarrassed to even show them on here. They own no value are overpriced, gaudy and look clownish at times. So yes I agree an Invicta won’t get many likes as an Orient same goes for a cheaper brand over a more expensive brand. At the end of the day people rather we want to admit it or not are shallow and superficial. There’s a reason why people choose the best looking partner, the most expensive house, car, Watch etc we’re all competing. If that weren’t true everyone would be making the same amount of money live in the same looking house and drive the same car.

I believe it was one of the Dawn of War, maybe Dawn of War 2 cinematics/trailers.

What now….?

I don’t get it what’s the point?

A £20 casio vs an £8k Rolex is hardly a fair comparison…. So my point being, some people (me) will buy a “high end” (more expensive) casio, and think the watch stands up against a Rolex (even if some/most won’t- I actually think it’s a better watch) - for most people casio just doesn’t have the brand cache of Rolex, but I look at in reverse and prefer Casio because it doesn’t have the scumbag association of Rolex.

In my experience, nobody really looks at, or gives a crap what you're wearing anyway. I've had one watch compliment in fifty four years, so have at it. 😁

I can't list all the concerns I have reading this. I only hope that you are content with what you are chasing with watches. For me there is an area where use, value, quality and design intersect for me. I hope most who love watches have that barometer to some degree in their mind. Solely using brand, even brand and quality solely is going to push you to have something that you think lots of people care about when they don't and happiness doesn't usually come from that.

I agree. Otherwise no one in their right mind would pay thousands of 💰💰 for a watch. Same thing true for almost anything.

Oh I gotcha sorry wasn’t trying to sound rude just caught me off guard.

To me it's what the brand name projects. Do they make basically the submariner over and over and CLAIM to do something more? Personally, I feel like some brand styled I just dig and don't dig as a whole.

While I agree with the premise of the post (brand name matters), I can tell you that I would 100% choose a Casio over a Rolex. Why? I don't buy watches I don't wear, and there are no Rolexes I currently see myself wearing instead of other watches in my collection. If I had a Submariner, for example, I would wear my Speedmaster instead (this is exactly why I have a Speedmaster and not a Rolex to begin with).

A Casio, on the other hand, would actually fill a niche role in my collection as a tough do-it-all watch that adds a playful element. In other words, I would wear it.

Granted, if someone offered me both for free I would easily get the Rolex and sell it, buy a Casio and enjoy the profit 😁

Brand name matters, but it's not a strict hierarchy.

So what you’re basically saying is the brand only matters if it’s something you could sell? Correct me if I’m wrong. If that’s the case then yeah I agree it’s easier to make a profit on a Rolex than a Casio.

I think that the brand matters for a lot of reasons, but it doesn't boil down to Brand X is better than Brand Y.

To elaborate a bit: I will not buy a watch with a significant cost, unless the brand appeals to me on a personal level. For example, Jaeger LeCoultre as a brand appeals to me, whereas Patek Philippe does not. I don't think JLC as a brand is better than Patek, they simply align more with my values and preferences. If you were to make a brand hierarchy, I am confident the vast majority would put Patek over JLC.

Back to the Casio/Rolex example: The Casio G-Shock fulfils a niche role for me, and its cost is low enough for the brand alignment not to matter to me. Between Casio and Rolex, I basically don't have a preference. However, among the Rolex models I do like, the price is so high that brand alignment does matter. At this point, brand alignment plays a big factor, and Rolex don't speak to me in the same way e.g. JLC do.

I realize that this is probably a more systematic approach than most people have to collecting watches. The point I am trying to make is that a brand matters, but there are many other factors to take into consideration as well. It doesn't boil down to a strict brand hierarchy.

Correct, I would pick the Rolex. So I can sell it and get some watches I actually want 😂

I'll admit yes. Brand does influence the decision. Between a Festina and and an IWC Pilot Chrono, both offering similar looks and functionality, I would take IWC. Not just because the IWC is higher priced but for variety of reasons, I probably have been sold on more of IWC as a brand vs Festina. e.g. Maybe the history, maybe TopGun (LOL) marketing , but whatever, I prefer one brand over another and can make up my own (maybe delusional) justifications why the price differential makes sense. In another brand vs brand scenario, I may opt for 'lower/ cheaper' tier brand based instead... it really depends on what resonates with me.

However it would not be buying to impress others since most of the people I hang with have little appreciation of watches anyway. Of course, it doesn't hurt if a fellow enthusiast expresses appreciation for what I am wearing. 😬