BlackBay Spirit ?
To Tudor and Longines fans : could we say the Spirit line is to Longines what the BlackBay is to Tudor ?
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Hervé
Three-handler, no complications kind of guy Been into watches since 2012, took me 10 years to finally know what I like in a watch
Paris, France
Member since
Last active: 7 hrs ago
Definitely their most popular line, so the comparison works.
This particular spirit GMT is the best of all IMO 😍
Having seen it in person no. The gloss bezel and gold gilt makes the watch look disappointingly cheap. That being said leather strap is awesome much better than the bracelet.
is it because of the gilt dial?
No. Tudor has gone all in on Black Bay because most of its other lines are not nearly as successful. The 1926, Royal and even Pelagos models don't sell the same way that the Black Bay line does. Longines, on the other hand, has some other really successful collections, like the Flagship models, the Master models, the Heritage models, Hydroconquest/Conquest models, Record...the list goes on and on.
No. Tudor has gone all in on Black Bay because most of its other lines are not nearly as successful. The 1926, Royal and even Pelagos models don't sell the same way that the Black Bay line does. Longines, on the other hand, has some other really successful collections, like the Flagship models, the Master models, the Heritage models, Hydroconquest/Conquest models, Record...the list goes on and on.
My Tudor sales rep tells me that the 1926 line sells in surprisingly large numbers. They don’t appeal to enthusiasts but they are less expensive and the style appeals to a large group of baby boomer watch muggles.
The Longines Spirit has some appeal to collectors but I don’t see the attraction, personally. It’s just OK and I am unlikely to add one to my Longines sub-set. Longines still has other models I would add first.
Right now, I have the Hydroconquest, titanium Big Eye, Heritage Diver no date and the 44mm Heritage Military. My next Longines will likely be the Silver Arrow.
My Tudor sales rep tells me that the 1926 line sells in surprisingly large numbers. They don’t appeal to enthusiasts but they are less expensive and the style appeals to a large group of baby boomer watch muggles.
The Longines Spirit has some appeal to collectors but I don’t see the attraction, personally. It’s just OK and I am unlikely to add one to my Longines sub-set. Longines still has other models I would add first.
Right now, I have the Hydroconquest, titanium Big Eye, Heritage Diver no date and the 44mm Heritage Military. My next Longines will likely be the Silver Arrow.
Watch muggles, ha! 😂
Do we have data or sales reports to say the Spirit is Longines’ best selling line?
The Spirit line has not been around that long and if it were to disappear tomorrow, Longines would still be around. Take away the Black Bay from the Tudor catalogue and they might struggle (unless Big Sister bails them out of course).
I think it’s a bit early to say that the Spirit line has been as successful as the Black Bays have been too - so, for me, no (to answer your question). They just happen to be watches competing around the same(ish) price category
When you think Tudor, you, and everyone, instantly think Black Bay. You might have to think a lot longer to come up with something else. When you think Longines, well, I'm not sure what comes to mind, but Spirit is not necessarily the first or only thing to come up. I dare say even most watch geeks would have to think a bit to name any of Longines' lines.
I wouldn’t say that, not without some numbers to back it up. I see it more as the watch nerd “flavor du jour”. We talk the crap out of lots of watches that fit our particular sensibilities that ultimately don’t sell well overall. No question it’s driving a lot of watch talk, like the PRX right now. If we‘re still talking about it in 4 years, perhaps. I suspect we’ll move on to something else.
Do we have data or sales reports to say the Spirit is Longines’ best selling line?
The Spirit line has not been around that long and if it were to disappear tomorrow, Longines would still be around. Take away the Black Bay from the Tudor catalogue and they might struggle (unless Big Sister bails them out of course).
I think it’s a bit early to say that the Spirit line has been as successful as the Black Bays have been too - so, for me, no (to answer your question). They just happen to be watches competing around the same(ish) price category
Tudor without Black Bay is Sister Hazel without All For You. They struggled for Rolex separation before that line. I agree Longines has many lines that have been successful for them before Spirit, which hasn’t been out that long. By numbers alone they’re top 3 or 4 in global watch sales.
I clearly agree 😁👍
I clearly agree 😁👍
Of the two, which do you like more?
Of the two, which do you like more?
Tough choice but the BB GMT gets the call more often.
My Tudor sales rep tells me that the 1926 line sells in surprisingly large numbers. They don’t appeal to enthusiasts but they are less expensive and the style appeals to a large group of baby boomer watch muggles.
The Longines Spirit has some appeal to collectors but I don’t see the attraction, personally. It’s just OK and I am unlikely to add one to my Longines sub-set. Longines still has other models I would add first.
Right now, I have the Hydroconquest, titanium Big Eye, Heritage Diver no date and the 44mm Heritage Military. My next Longines will likely be the Silver Arrow.
I love everything about the Silver Arrow except the elongated lugs (as with so many Longines).