Rolex has gone too far!!!! Time to real them IN!

Looks like Rolex has a lot of explaining to do! This is an internal instruction card for Rolex sales personnel. I'm guessing that it was for Rolex stores and for their Authorized Dealer network usage. Paragraph 5, subitem 4. This card instructs sales personnel to tell prospective buyers that Rolex was the "FIRST WATERPROOF WATCH". This false advertising claim has been categorically proven to be COMPLETELY UNTRUE! Each instance is a separate count according to the United States Federal Trade Commission, MANY other countries around the world have the same laws. Just two days ago Rolex once again posted these false claims around the world when advertising their Oyster case on numerous social media sites, check their SM posts from this past week. Pissed off because you have in fact been lied to? File a complaint with the Federal Trade Commission! If you'd like to read how history ACTUALLY happened check out my latest book. It has ALL of the United States federal government documents that prove, beyond any doubt whatsoever, that Rolex's claim of being the "world's first waterproof watch" is completely false. Charles Depollier released the Waltham Depollier "Field & Marine" Waterproof Watch in 1918. 8 YEARS BEFORE the Rolex Oyster! It was successfully tested for waterproof ability by the United States National Bureau of Standards in 1918. The tests were conducted by Lieutenant Colonel Mauborge, Commander of the U.S. Army Engineering & Research Division in Washington DC. You can absolutely sue for being defrauded, Rolex or the Authorized Dealer. Know your rights and take action! I would be delighted to testify as an expert witness in your legal proceedings.

I wrote the 341 page book, "The inconvenient Truth about the World's First Waterproof Watch, the Story of Charles Depollier and his Waterproof Trench Watches of the Great War".

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It might be hard to stomach but Rolex was the first company to patent waterproof watches. Did they copy someone else's design? Absolutely. But they were the first to the patent office.

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Stroud_Green

It might be hard to stomach but Rolex was the first company to patent waterproof watches. Did they copy someone else's design? Absolutely. But they were the first to the patent office.

Sorry to say but you are incredibly misinformed.

"But they were the first to the patent office", this statement is 100% not accurate.

It happened 8 YEARS earlier.

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Stroud_Green

It might be hard to stomach but Rolex was the first company to patent waterproof watches. Did they copy someone else's design? Absolutely. But they were the first to the patent office.

Actually, Rolex purchased the patents from Perregaux

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I'm all for pushing against this legally but the www.ftccomplaintassistant.gov url isn't working for me and some people even less motivated than I may need explicit clickable links to make it more convenient for them.

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To file a complaint with the FTC, go to ReportFraud.ftc.gov/#/?orgcode=FCC

or call toll-free 1-877-FTC-HELP (1-877-382-4357).

Might be easiest to call and report the false claim.

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Not defending Rolex but just playing devil's advocate: is it possible that their claim of the first waterproof watch is "legally correct," even if not historically correct? In other words, Rolex can make this claim on a legal basis due to various patents and patent law. I realize they were not the first to patent waterproof technology, but it does appear they purchased multiple patents and perhaps it's how they incorporated it all into their own Oyster case design that qualifies it as a legally accurate statement?

I just would find it hard to believe they would carelessly market their brand that way without prior review from their presumably huge legal team. Either that, or the darker truth may be that they are daring anyone to try to fight them on it, knowing they are equipped to defend or pay away any suits.

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Every single Charles Depollier patent that went into his Waltham Depollier "Field & Marine" Waterproof Watch pre-dates ANYTHING Rolex did by at LEAST 8 YEARS.

Including Depollier's watch coming to market.

CONFIRMED by the federal government of the United States.

I have published the government documents in my latest book that slam dunk Rolex's claim.

The Federal Trade Commission is NOT going to deny the United States War Department reports and the United States Army documents that date back to 1918 - 1919.

The War Department today is known as the Department of Defense (DOD).

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Funnily enough Rokex only mentions the supposedly high costs of materials and production 🤔, not the massive marketing budget to create the Rolex brand aura which is way more impressive and an entirely valid reason to buy one in my book. Let's be honest, Roger Federer's endorsement can't come cheap!

Rolex do have something of history with dubious marketing claims about technical innovations. In the 50s they had to print a full page apology to John Harwood for claiming they invented the first self-winding wristwatch movement (spoiler, they didn't).

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While I fully respect your link there is NO actual evidence confirming anything that pre-dates Depollier's waterproof watch.

No proof/documentation from a horological, government or scientific agency confirming a waterproof claim.

No proof, no dice.

If Hans Wilsdorf has taught us anything, it's that advertisements are not proof of anything.

Depollier's watch is backed up by a MOUNTAIN of United States government evidence.

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LRFAntiqueWatches

While I fully respect your link there is NO actual evidence confirming anything that pre-dates Depollier's waterproof watch.

No proof/documentation from a horological, government or scientific agency confirming a waterproof claim.

No proof, no dice.

If Hans Wilsdorf has taught us anything, it's that advertisements are not proof of anything.

Depollier's watch is backed up by a MOUNTAIN of United States government evidence.

Sorry-I hadn't realized that you were the worlds foremost authority on waterproof watches.

I posted the link because it provided interesting info that apparently isn't nearly as well researched or informative as that contained in your multiple "watch books".

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This makes me feel nothing... I don't really care.. Lame, but it doesn't bother me 🤔

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This is pretty interesting , but honestly , I have abandoned my interest in Rolex , so they can say w.e they want

I will not hear them all the way from the Omega AD anyway :p

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I thought Rolex just copied Blancpain or Montblanc or something anyway, I don't remember which now, but it doesn't matter anyway because all those guys are long since dead. It was their battle not ours.

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I don’t know much about the truth of the claim about being the first l waterproof watch but one thing that I know for a fact that is a complete lie is the ‘Rolex aftersales service network’….,which essentially does not exist…… prepare to wait 12 months if your watch requires servicing with no updates or explanations