Thought Experiment

I was listening to the Worn and Wound podcast during Windup.  Blake, Zach, and so on were meeting with different brands, and one question that Blake asked a few times was fascinating: "What does a 10k watch from your brand look like?"  

I thought it would be interesting to hear what you all think.  Pick your favorite micro-brand and describe your fantasy 10k watch.

For example, for me, I've never owned a Monta, but I've always wanted one... and I think an Ocean King in 14K or 18k gold would be incredible.  

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10k watch for me? Im thinking a Casio with a blond complication. Hand wind only.

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I deal in reality.

And my reality doesn't include 5 figure wristwatches.

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Im wearing mine, it arrived 30 minutes ago, a Dornbluth&Sohn world timer

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Pete_NSOW

Im wearing mine, it arrived 30 minutes ago, a Dornbluth&Sohn world timer

Would love to see some pictures. :) 

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Clever_Baked

Would love to see some pictures. :) 

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Im at work still so just a lightning fast phone shot.

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Christopher Ward Aquataine GMT with taupe-colored dial (think BB58 925 dial color) and case made of white gold 

Solid gold Monta Skyquest with black or green bezel 

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Hmmm 🤔 

How about a Seiko Ceramic  ~8L55 Skeleton diver with tourbillon, lumibrite indices and full ceramic bracelet.  Both dressy and indestructible 

… Probably would look horrid but I’d love to see the attempt 

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$10,000 looks more like a car to me.

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Interesting exercise and good thread. I’m not a big microbrand person, myself. I’ve only ever owned one - a Detroit Watch Company, which I sold. I have dipped my toes (not easily or often) in the 5 figure watch pool. After giving it some thought, I could never pull the trigger on a 5 figure microbrand watch, out of the (unproven) fear that down the line it would lose much more value vs the same price watch from a known luxury brand. 

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Thanks for listening! I thought it would be fun to hear how some of these brands would go about expressing their ethos/design language/themes with no or less restrictions to budget as a way of clarifying how they communicate about their brands and what's important to them. What differentiates them besides accessibility, basically. 

For me personally, I'd like to see what a no holds barred Serica, Farer, or Autodromo (Group B style). 

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buettner

Thanks for listening! I thought it would be fun to hear how some of these brands would go about expressing their ethos/design language/themes with no or less restrictions to budget as a way of clarifying how they communicate about their brands and what's important to them. What differentiates them besides accessibility, basically. 

For me personally, I'd like to see what a no holds barred Serica, Farer, or Autodromo (Group B style). 

Thanks for the consistently awesome content!  

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A Vostok amphibia with a $9,900 cashiers check sitting under it.

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I haven't had a lot of experience with microbrands, the only one I've really had experience with is Lorier. So I would by default go with them.

I think it would have to be a new collection. They are really into vintage-inspired designs, so I would love to see a gold-cased watch, with a vintage movement, maybe even an enamel dial. I think design-wise it would be up for them to design. 

I think it would be interesting to see across the board what many microbrands would do. 

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Edited apologies--didn't realize this was just for microbrands A ~41mm #grandseiko spring drive diver. Preferably the slga015. GS is slowly trimming their case thickness and diameter, so fingers-crossed this isn't a pipedream so much as it's something just around the corner? 

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Pete_NSOW

Im wearing mine, it arrived 30 minutes ago, a Dornbluth&Sohn world timer

Photo is required. I’m obsessing about Dornbluth

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Relvee

Photo is required. I’m obsessing about Dornbluth

I saw it now. Stunner. What dial did you go for? Engraved?

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Pete_NSOW
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Im at work still so just a lightning fast phone shot.

Oh man, that's nice. Tell us more! How do you like it? I've never seen a world time on a subdial before. Would you consider doing a video about it? I'd love to know more.

Also, how was the ordering process? How long did it take? 

(I lied, now that I think about it. I once tried on a JLC Master Control Sector Dial Worldtime. That was a nice watch.)

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I like either of these in titanium, but especially the Sarpaneva.

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halfblack UTS

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Sarpaneva Loitse (Glory)

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buettner

Thanks for listening! I thought it would be fun to hear how some of these brands would go about expressing their ethos/design language/themes with no or less restrictions to budget as a way of clarifying how they communicate about their brands and what's important to them. What differentiates them besides accessibility, basically. 

For me personally, I'd like to see what a no holds barred Serica, Farer, or Autodromo (Group B style). 

Solid gold Autodromo Group B ftw

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I'm in love with Felipe Pikullik at the moment, my slightly customized model arrived around a month ago.

 His prices went up a bit, what I paid was still a very aggressive "advertising" price, but for 10k you could get something very unique:

Custom dial, printed or applied numerals or even these laser cut metal rings (look him up on Instagram, you will see what I mean). And a custom hand finished movement as well, for 10k there might even be room to choose the type of movement that he than skeletonizes and finishes etc. With that might come a case that he currently doesn't offer. 

But because I could never spend so much on a watch, I'm not exactly sure.