Price increase for Rolex models?

I watched this as well. I'm more of a wait and see person, but I wouldn't be surprised if Rolex did exactly what he said. If we look at the macro picture of things, ESG (Environmental Social Governance) is gaining traction and Rolex wants to stay on top of everything. Additionally, it's the most well know watchmaker in the world. It's also been very clear that they have been moving up market. 

I'd also add, that when I hear about these items I mention them to my AD. I was visiting my AD yesterday regarding my GMT Master II, and asked her if they were seeing more inventory. She said "yes" more watches are coming in. Prior to that I was talking about what I had heard about watch flippers and such, and the markets. At that time I was talking to the manager who is the owner's son. He said he keeps up on this and is aware of it and validated much of what I heard. In the end, only time will tell. 

My general rule is to hear and don't hear, and wait and see as I mentioned before. 8% is another large jump in price, but it's Rolex so whatever. 

8% of something I can't get is still nothing 

That's nearly a bargain after seeing the price of fuel/ energy,cooking oil up 63% in my local supermarket and don't get me started on butter,the price of a pack of Denmarks finest makes a rolex look positively cheap (mind you they now have shelves full of it,maybe a market correction is on the horizon).  Seriously though they will charge what they think the market will stand,for a lot of rolex buyers it won't make a difference and for the other segment of buyers it will,and thats a shame.

Is this supposedly on top of the annual few %?

I wouldn't have bought a new Rolex before the news and I still won't.  Nothing changed.

In January they already raised prices 8% on average (as high as 13% for some models). It wouldn’t surprise me if they raised prices again, but also a bit disappointing  

Well, I don't know to be honest. I was just watching this video which is a little bit "clickbait" of course. If there is also an annual price increase, this would be very hard since other brands - I am looking at you Omega - offer arguably "better" watches for nearly half the retail price then! 😂

Absolutely agree, although I do think that if anyone has benefitted from the Rolex craziness, it's Omega.

Omega and Grand Seiko have both benefited IMO The World knows or two vastly better movements and superior case finishings in mass production watches now. 

Rolex always raises prices . It's their game. Who's a bigger jerk? Rolex for being the best at marketing a brand few can actually buy or bunch of entertainers raising ticket prices to see their geriatric asses live after 2 years of no concert cash making due to covid? Rolex kept making pieces and we keep wanting them. It seems nobody is interested in paying new OP prices for crappy seats to hear the Boss sing Born in the USA off-key. You won' see Rolex backpeddle on pricing if customer take to social media and complain. Meanwhile tickets to see Springsteen  tumble if one geriatric weeps on social media about ticket pricing . Rolex is just best at branding and pricing a product that's not needed but wanted .