Which brand do you despise the most?

None. For me hating a brand is as absurd as loving a brand.

It's fascinating how much like a normal watch the Panerai in the pictures looks compared to the other expamples.

Jacob and co by a mile. Dubious guy and mostly awful looking (there is some degree of invention in some of them.)

Richard Mille I like a lot of the designs and the sporty vibe. Don’t like the culture around it or the ridiculous prices. But much better than J&Co.

I can appreciate the design and craftsmanship of JCo and RM even if it’s not to my liking. 
I don’t hate any brand really I just know I will never spend money on some as they don’t resonate with me. 

One of those being Seiko. I don’t understand why it’s so loved, aside from it being reasonably cheap and affordable. The few I’ve handled have felt cheap or lacking quality. 

Thank God I'm not the only one completely unimpressed by Seiko! 

I have also found every single one I've seen in person to be cheap looking and feeling. I strongly suspect the love is based on the old grey market prices, Seiko being a department store brand, and a lot of groupthink. 

Hate is too strong a word. In commerce, indifference is just a deadly as antipathy. There are lots of the Mille's of the world that I just don't care about but I am not in a financial position such that it would matter.

There are two other groups that I am perpetually indifferent to: 1) sub-brands of Seiko like Lorus and Alba; and 2) microbrands that do not understand the space.

Sub-brands: for just a few dollars more and a few tweaks, these watches would be every bit as good as an entry level Seiko. This is where I think that Seiko is ripping off the budget consumer. Buy a Casio before these.

Microbrands and missed opportunities: I like that microbrands are expanding the stylistic choices for consumers. Brands like Brew, Marloe, an0rdain and many others give us watches that the big companies won't. Brands like Dan Henry and Jack Mason use familiar design language that land in the gap between homage and utterly original. However, some microbrands, and I won't name them, are homages that refuse to acknowledge that they are homages. Further, they haven't figured out supply chain issues and can't bring the watch in at a reasonable cost.  Many kickstarters end this way. These are vanity projects.

Not sure I hate any? I use to not like Panerai and now I like them. I did hate Cartier, but now appreciate them (even though I still don’t prefer them). I suppose there are trends I don’t like, such as intellectual property theft. Where smaller brands will flat out copy another’s design and put their logo on it. I prefer originality.

Just to clarify - I used the word "despise" not "hate" - I totally agree with everyone who says it is ridiculous to love or hate a brand.

However, the definition of despise is as follows:

"feel contempt or a deep repugnance for"

As I suspected, Jacob & Co are the winners so far of this feeling.

See additional comment - I did not say "hate" - I specifically used the word "despise"

Definition: "feel contempt or a deep repugnance for"

That is what I was trying to get at - a watch brand that you cannot feel appreciation for in any way.

Thanks for the clarification, but still none, if I like a watch I don't care much about the brand. A brand is too abstract for me to have feelings for it.

Hublot doesn't have a watch I like at the moment. But if they'd release something I'm into tomorrow, I wouldn't say 'oh I can't buy this because I don't like the brand'

I think that I just picked up "hate" from @robwei 's comment. "Despise" works just as well for what I said.

So it looks like Jacob & Co is the clear winner with Richard Mille running a few steps behind. Rolex picked up some ground as the voting went on, and Panerai seems to have avoided anything significant.

It's about what I expected from this community knowing that you all have such impeccable taste and discernment.

Thanks for participating!

The fact each company exists finanically vaiable and create a product that people want means something.  If you ever ran or owned a company, you know.

 I envy these companies.  They have done it through one of hardest markets to please.  Everyone has an opinion and has the option to park their money on the next better watch.  

I look more at what innovations however non existant or insane with great interest.  As insane as it may seem to people, these watches are designed to be sold and do sell.

Despise?  No even close.  While we may never buy these watches, we can still appreciate them for their existance no matter how hilarious or absurd.

"It is easy to get money from foolish people. It is difficult or unlikely that foolish people maintain their hold on acquired wealth."

None of those. There are only a few brands I despise, and they sell their wares on shopping channels, and advertise watches as valuable that clearly are not. Who am I to criticize what watch somebody else decides to love?

yikes, this thread got serious quick. 

I took the poll as incredibly tongue in cheek, and clicked Rolex with a cruel smile.  😁.  For all the smug ADs and white gold tool watches 😂

It was intended as you took it, but my poor choice of wording caused it to devolve into something more serious.

I mean really how could anyone consider wearing anything but the Panerai despite its hideous yellow strap.

I guess if I had used these photos to describe the people who would wear some of these watches...