I agree with you on all the points you have made.
Having handled them personally, I do have to say that they deserve credit for the visual design aspects, but there are other microbrands that put in a lot more effort in the final finishing.
And so at retail, I would have to say the price is arguably fair if it ticks all the boxes. Above retail - absolutely not!
Fair!
The beauty of this hobby is that there should be something for everyone, even if rectangular watches don't fit - plenty of other shapes to choose from!
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