Kurono Grand Mori Anniversary - Worth it?
And so the very much collector sought-after Kurono has launched its 2022 Anniversary model. This time it is based on their Grand Series, which features an Urushi lacquered dial, and thus is more upmarket than its classic series.
So there are definitely two sides to the coin with regards to this release.
On one hand, I think after what would effectively be the 8th release with the same case design after 4 years, there is an argument to be made that it is time for something completely new in the collection. I think it won't be wrong to expect more from a brand that has done so well for itself over the years.
On the other hand, I have to recognise that:
1) The watch industry actually moves relatively slowly design wise. The Swiss giants often take >5 years before any case refresh happens.
2) Credit where credit is due, Kurono keeping the price constant over the years is definitely a positive in this hyper inflationary market.
As for me, as much as I recognise the positives, I have to say I am feeling a tad bit underwhelmed. Perhaps the famous saying really does apply for all enthusiast-favoured brands: "You either die a hero, or live long enough to become the villain".
Nevertheless, this watch is going to sell out for sure. So therein lies the real barometer, perhaps?
What do you think? Are you getting one?
A watch addict who also happens to be a photography enthusiast. I also enjoy crafting simple watch-related infographics from time to time. You can find all my content on my IG page.
I have incredibly mixed feelings about all the Kurono lines.
On the one hand, there's no doubt it's a good looking watch. I would be pleased to see one on my wrist.
On the other hand, they feel like the sorts of watches that you would naturally find depreciating heavily in secondary markets. Its like the nicest miyota powered automatic in the world but there is a lot of competition much lower price points (Lorier, Axios, etc.) and a huge amount at comparable price points.
The different dial variations seem to be a quiet way of increasing supply (without radically increasing manufacturing complexity) while still being able to call them limited. Its right out of the Seiko strategy handbook. Nothing wrong with it of course but it does affect my willingness to pay retail (though your mileage may and should vary).
That said, having observed the hype and decline cycle of the salmon dial, I'd be lying if I said I wasn't interested in those right now
These are on my short list for sure, although I won't be getting one anytime soon. The classic series is my favorite.
I love their design and finishing. I couldn't care less about the movement inside, so long as the movement is reliable and easy and cheap to service - so the Miyota is a major positive in my book.
I would definitely get one, if I could get my hands on one.
I love their design and finishing. I couldn't care less about the movement inside, so long as the movement is reliable and easy and cheap to service - so the Miyota is a major positive in my book.
I would definitely get one, if I could get my hands on one.
That's totally fair. We all like different things as watch nuts.
I agree that they're stunning pieces.
That zero on the price must be a mistake.
I am waiting on the Shiro II from the previous release, website still says unfulfilled, I emailed them and I was told I need to wait.. So even if you were able to order one be prepared to wait well past June timeframe they say on the website.
I have incredibly mixed feelings about all the Kurono lines.
On the one hand, there's no doubt it's a good looking watch. I would be pleased to see one on my wrist.
On the other hand, they feel like the sorts of watches that you would naturally find depreciating heavily in secondary markets. Its like the nicest miyota powered automatic in the world but there is a lot of competition much lower price points (Lorier, Axios, etc.) and a huge amount at comparable price points.
The different dial variations seem to be a quiet way of increasing supply (without radically increasing manufacturing complexity) while still being able to call them limited. Its right out of the Seiko strategy handbook. Nothing wrong with it of course but it does affect my willingness to pay retail (though your mileage may and should vary).
That said, having observed the hype and decline cycle of the salmon dial, I'd be lying if I said I wasn't interested in those right now
I agree with you on all the points you have made.
Having handled them personally, I do have to say that they deserve credit for the visual design aspects, but there are other microbrands that put in a lot more effort in the final finishing.
And so at retail, I would have to say the price is arguably fair if it ticks all the boxes. Above retail - absolutely not!
These are on my short list for sure, although I won't be getting one anytime soon. The classic series is my favorite.
The classic has a timeless design to it, and so I can definitely understand why!
I love their design and finishing. I couldn't care less about the movement inside, so long as the movement is reliable and easy and cheap to service - so the Miyota is a major positive in my book.
I would definitely get one, if I could get my hands on one.
Awesome stuff - all the best in getting one!!! Looking forward to your thoughts if you do get one and get to go hands-on!
That zero on the price must be a mistake.
Actually if you operate in USD, the price has actually come down due to the strength of the USD currently. Kurono have effectively kept the price of the Grand series constant in JPY terms. Feel free to fact check me! 😉
I am waiting on the Shiro II from the previous release, website still says unfulfilled, I emailed them and I was told I need to wait.. So even if you were able to order one be prepared to wait well past June timeframe they say on the website.
that's a fair point. I know of one person who got it but he is a Kurono Contributor who was part of the first batch. It is looking a little bad that the other batches aren't ready yet. Hope yours arrives soon!
Actually if you operate in USD, the price has actually come down due to the strength of the USD currently. Kurono have effectively kept the price of the Grand series constant in JPY terms. Feel free to fact check me! 😉
Oh, I have no doubt you're correct. But it's still 5-10x what I'd be prepared to pay for one.
For me I rather go for the green fume dial from Anordaine. Still, this Mari looks to be more available if you can get one next week!
It’s a stunning looking piece and its exclusivity certainly has an impact on pricing but the urushi lacquered dial takes a long time to create, too.
But even then the movement, while being very well made and modified/assembled by pros, lacks that level of luxury the rest of the watch suggests.
For me personally it’s too expensive. I’d go with a Nomos neomatic in this price range. But if you want an exclusive piece for your collection, that will be admired by independent lovers at events and such, kurono still is a very affordable independent.
I certainly would love seeing one in the wild.