I don't think this market can be seen as a zero-sum game. Kinda silly, it's already niche and a lot of people now get into watches from wearing smart watches.
Absolutely! Your very clear and well-defined opinion on the subject helped me understand a lot of what goes on in my own mind when it comes to this subject. I really enjoyed the longer article your wrote about this. Thank you for keeping the discussion alive!
What a great article! You absolutely hit the nail on the head. I recently experienced a paradigm shift after buying my last limited-edition watch and I now wholeheartedly agree with your opinion described here. As you mentioned, there are reasons as to why limited runs are limited and those reasons don't make our watches better.
It's clever marketing strategy pushing a feeling of urgency and creating ''value'' out of thin air.
Definitely! The watch itself is the product. The fact it's limited edition is at most a cherry-on-top. But that marketing ploy will encourage you make the decision right then and there and not next year, when in fact the watches will probably be indefnitely available, especially the Oris at 3,000 units.
Absolutely! Do you think the fact it's limited encourages you to choose it now? If you're on the fence between many watches. The one you don't get to choose next year is the limited edition one.
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