For those saying "All the bashers would go buy a Rolex if they were available", I offer a counterpoint.
About 5 years ago, when many now-scarce Rolex models were plenty available at retail prices, I opted for other brands. Had many chances to get the white OP, explorer dial OP, Milgauss at retail from an AD, neo-vintage explorer 2's at under 5k, etc. However, I still opted to buy new Tudor, neo-vintage Tag Heuer, and Grand Seiko because that was more interesting to me.
That wouldn't change if Rolex was more available today. Honestly with all of the other baggage surrounding Rolex that Max mentioned, along with the sheer commonality of certain models noted by LeoTam99...my interest in the brand has dropped further.
There are just too many other interesting watches out there for me to allocate resources towards Rolex...unless there was a quick buck to be made. And I imagine that's actually more common that the "repressed love for Rolex" perspective offered by a few folks here.