I’ve seen it on a Squale, but that’s a £700 watch. On a watch over £3000 it is not acceptable. The machine probably needs to be calibrated every once in a while and it was about effing time 😂
It’s quite interesting. I remember when Fossil launched an £800 watch and it did not sell at all. Fossil however is in the very low tier fashion watch brand category. I guess Mr Kartsotis realised this and then went on to found Shinola. The average Shinola watch costs around £450 as quartz and all their other products are quite expensive, so the mechanical version for £1050 was easier to sell.
The £800 Fossil had a very standard design, whereas the Timex S2 is completely different. While the S1 did nothing for me and I found the case design did not go with the 50s dial, I find the S2 really superb. It’s the watch to wear when you have nothing to prove.
I think I have to add this to my collection 🤩
With a more elegant strap you have a dress watch in the Max Bill. Although the automatic version is maybe a bit large for that – maybe the handwound version instead? Unless you want to do it all with one watch 🤔
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