Credor LOVE?

Just read an article by #ablogtowatch and it got me thinking… why so little love for Credor? Obviously the super high-end pieces like the one above gets love and acclaim; but, what about the more standard models? 
 

Does anybody here own a Credor? Which one… and what made you buy it?

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I want one 🥹😁

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Oh there's plenty of love here, extending from my love for Grand Seiko.

Trust me, that Eichi ii with power reserve on the caseback has been eyeing at me.

But the way my bank account is set up... 

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Didier

Oh there's plenty of love here, extending from my love for Grand Seiko.

Trust me, that Eichi ii with power reserve on the caseback has been eyeing at me.

But the way my bank account is set up... 

Oh yes — the price can be a deal breaker. 😢

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Btw, I only knew Credor as Seiko's manufacture for ultra high end pieces. Didnt get your 'more standard models' reference until I got on Chrono24 and saw a bunch of cheap-ish quarts models and other mid tier mechanical pieces.

Weird. I guess thats an old market positioning? Kinda like King Seiko? Damn, Seiko has gotta get their act together.

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Didier

Btw, I only knew Credor as Seiko's manufacture for ultra high end pieces. Didnt get your 'more standard models' reference until I got on Chrono24 and saw a bunch of cheap-ish quarts models and other mid tier mechanical pieces.

Weird. I guess thats an old market positioning? Kinda like King Seiko? Damn, Seiko has gotta get their act together.

They currently make some beautiful releases. They make automatics and even hand wound Spring Drive movements currently. This article just came out and shows a beautiful dialed version.

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Didier

Btw, I only knew Credor as Seiko's manufacture for ultra high end pieces. Didnt get your 'more standard models' reference until I got on Chrono24 and saw a bunch of cheap-ish quarts models and other mid tier mechanical pieces.

Weird. I guess thats an old market positioning? Kinda like King Seiko? Damn, Seiko has gotta get their act together.

Seiko positioned Credor as an overtly luxury line in the 80s and 90s (above Majesta and Dolce), while Grand Seiko was a more sporty, or at least more conventional, business watch. Credor has been pushed up to the ultra luxury price range these days, with Grand Seiko filling the 4-digit luxury price bracket. 

Seiko still has some weird product delineation, with Dolce still existing, along with the Brightz line, in Japan as a quartz entry level luxury watch in the same price range as the Presage models the rest of the world gets. There's also a ton of Astrons that are only sold in Japan.

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Way too expensive 

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Assuming this question isn't rhetorical.

  1. Credor has historically had muddled marketing and positioning.  @Didier has got it right.  They've gone through some weird product line shifts before.  Cheap quartzes, mid tier sports watches and now super high end.  Its like if Bentley started making a cheap subcompact for a couple years and then a hot hatchback all the while continuing to make Continentals.
  2.  Not many authorized dealers in the non Japanese world.  I can't think of a single one in the states or Europe (not that they don't exist).  I think half the reason why people took to GS so quickly is because the quality jumped out at you once you saw it in person.  Without that, it's just another pricey watch on the screen.

The quality, of course, is quite good and I've had my eyes on some older.Credors but they need a coherent go to market strategy and better distribution 

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To me Credor these days are more like their avant-garde line. Anything out there ideas they want to throw out, it goes to Credor. 

I guess the Japanese have really good brand loyalties to keep Credor in business, what with the scatter-shot approach.

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I'm a fan of Credor but have yet to see one outside of the internet.

In their current catalog, they have the Eichi II, which is too expensive for most of us, and a lot of funky stuff. For the most part, it's hard to get a lot of hype for avant garde designs that are in the 5k+ price bracket. 

I think my favorite non-eichi Credor is the GCBE 993.

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A great looking watch, but for 7k it's up against tough competition. Personally, it would be tough for me to pick this up over the Parmigiani Tonda 1950 

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I don't know much about the history but they just don't bother marketing it or distributing it widely. To see one in the London boutique you have to ask for them or make a specific appointment. So weird. They don't have a website either. Generally, Seiko's brand strategies are confusing and contradictory, so maybe their Credor strategy will change again.

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TalkingDugong

To me Credor these days are more like their avant-garde line. Anything out there ideas they want to throw out, it goes to Credor. 

I guess the Japanese have really good brand loyalties to keep Credor in business, what with the scatter-shot approach.

Credor is the Tudor of the Rolex family?

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street.credor

I'm a fan of Credor but have yet to see one outside of the internet.

In their current catalog, they have the Eichi II, which is too expensive for most of us, and a lot of funky stuff. For the most part, it's hard to get a lot of hype for avant garde designs that are in the 5k+ price bracket. 

I think my favorite non-eichi Credor is the GCBE 993.

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A great looking watch, but for 7k it's up against tough competition. Personally, it would be tough for me to pick this up over the Parmigiani Tonda 1950 

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I own 2. In the market for a 3rd (but it’s still hiding from me). Sadly for me, most of those current lineup isn’t too my taste. As many people have said — the styles/marketing change so maybe a beautiful watch will be around the corner. 

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I think it is because the brand is virtually unknown outside of Asia.  I have never personally seen a Credor offered for sale in the US anywhere.  Grand Seiko? Sure, but no Credor.  I wouldn’t even know where to examine one, let alone purchase one, outside of Japan or Singapore.

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I love Credor and own this vintage quartz model. Definitely on my radar.

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Justingalore

Snap! I’ve got his and hers!

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That's just... 👌

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rowiphi

That's just... 👌

It is a great pair

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I don't think Credor is officially sold and marketed in the US.  This of course doesn't stop anyone from buying it these days but most people have never even hear of it.  I want one as well but the Grand Seiko product offered as so good, I'm not gagging for it.

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SurferJohn

I don't think Credor is officially sold and marketed in the US.  This of course doesn't stop anyone from buying it these days but most people have never even hear of it.  I want one as well but the Grand Seiko product offered as so good, I'm not gagging for it.

True — I know an Arizona AD was offering them for a limited time. I’m not sure it worked out for them… And I’m not sure if they still sell it anymore. As you said… Nobody knows about them.

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This discussion made me realize that I don’t wear my Credor enough. So, I wore it this weekend taking my son to the zoo. Oddly enough, I also saw this exact same model for sale on eBay/Chrono24. It’s a very limited and rare model… Did anyone here buy it? It sold immediately. 

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Ichibunz

I want one 🥹😁

Do you have a favorite model?

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Ichibunz

Oh man!! Good to know!! Thank you!!

He was offering a rare GS — I was so close to sending him 💰 

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NeoWahNah

I had the pleasure of visiting the GS Flagship store in Ginza a couple of weeks ago. As explained to me by the nice lady in the Credor section. Credor is the more formal line of Grand Seiko. Dress pieces so to speak. As I'm not into dress watches, I will probably never own a Credor. GS.... perhaps... on my next visit.

Do they have standalone Credor stores? or is Credor only sold in GS stores?

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thekris

I wasn't commenting on the value per se, more on my financial standing.  If I had several times more money, maybe watches like this would start to make sense to me, but as things stand they just don't.  By virtue of being here, we've all announced that we're ok spending abnormal amounts on watches, but we each have a limit.  Mine's around $20k (I don't own anything like that and probably never will, I'm talking conceptually), after that it stops making sense to me.  Sure it's made out of precious metal by a team of 4 men with a combined 500 years of watchmaking experience, but it's still a watch.  And I just don't have any interest in watches that expensive.  Lots of people say the same thing about watches costing $5k or even $500.  Hell, Bill Gates seems to think $50 is the ceiling on watches.

If you don’t mind me asking… what’s your price ceiling? Mine is probably $20k — and it would have to be one hell of a watch to go that high. 

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thepianissimist

Lucked out a couple years ago; the yen is still relatively low, so you might be able to find a good deal--
I believe the indices are made of abalone shell; the movement is also very nicely finished.  

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That movement is gorgeous. 

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thepianissimist

Honestly, my only gripe with the watch is the crown; it's VERY small and hard to grasp.  A nice touch is Credor is printed on the sapphire crystal (makes it hard to photograph, though)

Small crown on automatic isn’t too bad… but on hand-wind it’s really frustrating. 

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dgscott

Which models are those? Perfectly designed.

You’re right. I’m not exactly sure where I read it… But I remember reading an article comparing this model with similar models, like the Lange 1, and their use of the golden ratio.

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PocketWatchTime

Do you have a favorite model?

nope No favorites..

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PocketWatchTime

Do they have standalone Credor stores? or is Credor only sold in GS stores?

I did not see a standalone Credor store on my visit. The Credor I visited was located on the 4th floor of the Ginza GS flagship store. Essentially a GS building. The 2nd floor stocked men 's goods and the 3rd floor stocked women's goods. The Credor display section was not that big.

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I’ve never heard of Credor. What makes it so special. The top picture is 🔥