You Don't Have To Hate Nato Straps Anymore 🤝
Every couple weeks, there's a post about our love/hate relationship with natos.
I can summarize it by "Love the look... Hate the fit"
Well I've bit my tongue for 3 years while developing the Zero Pass strap, but today is the big reveal.
Watch the video to learn about the design process. Let me know your thoughts!
Anachronist.shop is where you can find them
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Captain Crunch
Co-founder of WatchCrunch; Inventor of the Zero Pass strap.
United States
Member since
Last active: 7 hrs ago
16.51 cm
I don’t hate nato straps… I hate the dangly strap that is left over 😂😂😂
Jokes on you max, that patent is not stopping me from making my own right now 🤣
I don’t hate nato straps… I hate the dangly strap that is left over 😂😂😂
Love the tuck
Fantastic idea. I’m ordering one. ✅
That's a game changer for sure.
Thanks bro!
Jokes on you max, that patent is not stopping me from making my own right now 🤣
My lawyer is trying to reach you 🤣
Fantastic idea. I’m ordering one. ✅
Cheers my friend!
Looks great @Max - congratulations! I think you've chosen the perfect range to launch with, sure they will do really well. As mentioned in my YouTube comment, be good if at some future point David can ship direct in the UK - his straps are brilliant in my experience, have a few from him, so clearly quality is going to be terrific on these.
Looks great @Max - congratulations! I think you've chosen the perfect range to launch with, sure they will do really well. As mentioned in my YouTube comment, be good if at some future point David can ship direct in the UK - his straps are brilliant in my experience, have a few from him, so clearly quality is going to be terrific on these.
Thanks man, yes David is great to work with. I'll figure something out with him if things go as planned 🤝
Didn't know there was a mandate to hate Nato straps. 🤔
Congratulations Max! I hope this works out well for you.
I'll take 5, thank you very much.
Congratulations Max! I hope this works out well for you.
Thanks dude 😎
I'll take 5, thank you very much.
I'll send you 6 😉
I don’t own any natos. I’ll give this a try.
Will mine come autographed?
I have your tag line: The Zero Pass NATO.....Not NATO approved!
You really did address the aesthetic issues of the NATO strap while keeping the aesthetic benefits of a NATO.
I'll send you 6 😉
i'm having trouble navigating the website; I can't seem to get to the page where you can place an order for the Zero Pass. What am I doing wrong here?
“Invent” is a bit much. There are tons of other strap makers from Nick Mankey, Watch Stewart, CNS (paratroopers, adjustable straps), and even Erika’s (with a bit of tweaking) that achieves the same for years. Have a look at the FXD discussions on various forums etc that discuss this.
What’s there to patent? Why’d it take 3 years to make this?
i'm having trouble navigating the website; I can't seem to get to the page where you can place an order for the Zero Pass. What am I doing wrong here?
Can you share a screenshot in chats with me?
Can you share a screenshot in chats with me?
nevermind, i'm an idiot. I thought the Zero Pass strap was something different to the "Ribbed Nylon/Italian Leather" straps.
The latter look so similar to standard double-pass NATO's in the pictures I didn't realize they were the Zero Pass straps.
“Invent” is a bit much. There are tons of other strap makers from Nick Mankey, Watch Stewart, CNS (paratroopers, adjustable straps), and even Erika’s (with a bit of tweaking) that achieves the same for years. Have a look at the FXD discussions on various forums etc that discuss this.
What’s there to patent? Why’d it take 3 years to make this?
I Assume the patent is the placement of a metal loop.
Other than that I'm not sure, you can route a long nato this way perfectly fine. I also have some ebay non branded straps that are zero pass, I feel the word 'invented' is a bit of a far stretched use, as in max invented this zero pass strap but he didn't invent THE zero pass.
nevermind, i'm an idiot. I thought the Zero Pass strap was something different to the "Ribbed Nylon/Italian Leather" straps.
The latter look so similar to standard double-pass NATO's in the pictures I didn't realize they were the Zero Pass straps.
Oh yeah, everything on the site is zero pass 😉. I'll never go back
Shipping is as expensive as the entire strap to Germany 😵
Too bad, I really love it. I hope this will change in the future with an EU distributor.
Wow, you’re right, €32.95 for shipping to Germany. That’s pretty insane for an item that’s less than 100g…
Add a popper, two poppers, or Velcro instead of stitch. Solved.
Yup, Tudor (and probably others earlier) solved this with their Velcro straps on the FXD.
I don’t hate nato straps… I hate the dangly strap that is left over 😂😂😂
Placing the watch in the middle of the nato and using the single pass method takes care of this.
Maybe you can design for scuba fifty fathoms too. Haha
Similar to what I do with an MN strap when it's slightly long for my 6.25-inch wrist.
I'll buy one and see if it fits xD, for science!
Yeah unfortunately it doesn't fit. It was worth a try.
I have one Nato strap and it's for my Omega Seamaster Professional 300. It's in a really cool blue color I like, but I don't wear it much. Interestingly enough, Omega doesn't even sell it anymore, which doesn't help me because now, I think it's rare and don't want to wear it. I may lose it or spill something on it. 😭The watch life is tough, friends.
I do like your Nato's @Max and I'll be looking to see if you may end up with one in the same color as my Omega Nato. 👍
Just picked up this great Anachronist.shop zero pass and it fits great on my Willard SPB297! Thanks Max!