I don't think I have a favorite brand, I of course know and like brands like Rolex, A&S, IWC, etc but here's my personal take:
Super high end brands (AP/Patek/Vacheron/etc) are suuuuuuuuper boring tbh, I have more fun taking a look at the middle ground, brands like Tissot, Mido, Hamilton, Zelos, Phoibos and so on.
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