I love the brand (especially before TAG came into the picture) and I love their watches. I have an "entry-level" F1 quartz and it is the most expensive watch I own. I value their motorsport heritage (a set of old Heuer dashboard-mounted rally clocks would be a conversation piece) and while TAG Heuer may not be everyone's cup of tea, you can include any brand in that list if you wish.
My dream watch is an Autavia COSC GMT but it will probably remain aspirational.
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