Some interesting insights visiting the Rolex boutique at The Mall at Short Hills
Yesterday I decided to take a drive to the nearby mall. This mall, The Mall at Short Hills, is considered America's first "luxury mall" as it is located in an extremely wealthy part of America and nearly all the stores are high end boutiques. After checking out a Tudor Ranger at London Jeweler's, I decided to go next door to their Rolex Boutique. I had a nice chat with the person showing me the explorer and explorer II and found out some interesting things.
For some boutiques like the one at Short Hills, it's not the boutique that gets an allocation but the individual employee. The person I was talking to told me that a customer asking for the same watch would have totally different wait times working with different members of the boutique.
At least at this boutique, you can walk in and purchase a watch, I was offered both the 36mm Explorer and Polar Explorer II right there. Apparently a lot of customers do not want a display watch and want a factory new watch. This starts the process of requesting an allocation and fighting with other ADs that have also put in the request for the same watch.
The people at the boutique at Short Hills showed none of the snobbery or condescending nature that I have seen at boutiques in New York. I think part of it is that in this area it is very hard to "size up" a customer. I saw a 50 year old man in sweat pants and a t-shirt be given the same care as a gentleman with his partner dressed to the gills in gucci.
Eclectic collector: lover of urushi, art deco, stone dials, unique movements, and really anything that catches my eye.🇮🇱✡️🕎
In my experience, most display models are not for sale. Must be good timing to have found those models available. Not something I'm seeing in several large cities lately.
Outside of watches of Switzerland in Hudson yards, i haven’t experienced any type of snobbery from any Rolex boutique in NYC.
The way it works in the boutique you visited, works the same way in NYC. The boutique gets an allocation, then each SA competes for the allocation.
Outside of watches of Switzerland in Hudson yards, i haven’t experienced any type of snobbery from any Rolex boutique in NYC.
The way it works in the boutique you visited, works the same way in NYC. The boutique gets an allocation, then each SA competes for the allocation.
Glad I didn't stop in there then. Do you have any favorite spots? I'd like to take a trip to the city one day.
Glad I didn't stop in there then. Do you have any favorite spots? I'd like to take a trip to the city one day.
Depends what you’re shopping shop. If it’s Rolex - I’d pop into tourneau, strike up a convo and go from there.
Thanks for the info. I live nearby and quite often go to the Short Hills Mall. London Jewelers is the store that most often has lines outside their Rolex store, in contrast to their other stores like Patek, Tudor, etc. They usually have limited access because of security concerns, from my understanding. But their sales associates are really good.
Again, thanks for the info. It's great to know the insights. 😁
Sounds kinda crazy but it is new jeresy so anything goes.
The 50 yeard old in sweat pants probably is a true billonaire while the gucci ppl are just rich.
Sounds kinda crazy but it is new jeresy so anything goes.