Zelos is the reason why I'll probably never buy from Seiko again

Today I woke up late and decided that it was time to take care of the Zelos Horizons GMT. The routine consist mainly of wiping it clean with a lightly oiled cloth and putting a drop of silicone gasket oil between the bezel and the case. Holding the Horizons in my hands brought me to the realization that I never accepted its role in making Seiko irrelevant to me.

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It goes beyond the qualities that are specific to the Horizons, and this realization brought back to my mind the first paragraph I wrote in its review where I stated that Zelos is a strange company.

I should have realized then that Zelos are not "just" another microbrand, they became an enthusiast brand because they do everything that Seiko are no longer doing. They try and experiment with different materials for their cases and dials, they are not stuck with recycling the same pedestrian movement, and they are way better at engaging us with the release of their products. This is in stark contrast with the cash grabbing unlimited limited editions from Seiko.

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In short, in my mind Zelos took over the same place that used to be held by Seiko: The place to look for interesting watches with good quality at an affordable price. Seiko can't do that for me anymore, not when they still think that double branding with an ass ugly X prostate logo is the height of innovation, while not even caring about their QC problems on +1KUS$ watches.

Seiko became irrelevant to me because they are no longer able to make me enthusiastic about their products - Zelos does.

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Glad to see you have found a brand you feel you can trust. 馃榿馃憤

minesapintme

Glad to see you have found a brand you feel you can trust. 馃榿馃憤

I trust them to at least align the bezel correctly, something that is apparently impossible to achieve on my SPB147.

I have never really been very accepting of Seiko. GS well that's different.

Zelos are great. I'm sure I'll own one again eventually!

Unfortunately it's the same for most big companies, they forget the ethos that made them successful in the first place and forget about what their customers want and need. It's what happens when accountants are put in charge rather than working with passionate people who care about the product. That's a hell of a good looking watch, think if that was in my box I'd forget about 90% of my collection, seiko or not, it's that good!!!

MegaBob

Zelos are great. I'm sure I'll own one again eventually!

I almost bought a salmon dial Comet when the launch was announced. It was only whenI remembered having a Lorier Safari on back order that I dismissed the idea of getting a second Zelos.

Stricko

Unfortunately it's the same for most big companies, they forget the ethos that made them successful in the first place and forget about what their customers want and need. It's what happens when accountants are put in charge rather than working with passionate people who care about the product. That's a hell of a good looking watch, think if that was in my box I'd forget about 90% of my collection, seiko or not, it's that good!!!

You are, unfortunately, correct. I think that the last watch from Seiko that was driven to market by an enthusiastic and dedicated team was the SARB Alpinist.

That鈥檚 funny, Seiko is the reason I鈥檒l probably never buy from Seiko again.聽

thekris

That鈥檚 funny, Seiko is the reason I鈥檒l probably never buy from Seiko again.聽

There is that too.

I think they are a great brand but one issue is that they are so damn hard to get when they do small runs. 聽I went for the vitesse and it somehow sold out before the actual launch

Talking about logos, between the X and the Z鈥 I don鈥檛 know!

Lol prostate.

I think this photo confirms your statements.

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And my Seiko FlightPooper that destroyed itself within a couple months.聽

NunoRolo

Talking about logos, between the X and the Z鈥 I don鈥檛 know!

You may not like the Z of Zelos because of its shape or design and that's OK. The problem with the Prostate X logo goes beyond being an insta-uglifying device because it also create a situation of double branding, and that's bad for many reasons, among them:

  1. Which one is more important and why should Seiko deprecate their own branding?
  2. What does it means exactly, because anyone trying to understand what the X means will end up very confused.
  3. Why, just why add something that doesn't mean anything instead of trying to be better?

I am a watch squirrel I cannot help myself. 聽Both companies make shiny nice things. 聽I will collect both for my nut collection.... they will live together in my tree house...

Sooooo, as a major Seiko collector over many, many years you know my response is going to have a certain bias, but here are my thoughts

You really can't compare an Indy brand to a company like Seiko. 聽The appeal of the Indy brand is the attention to the details that you aren't going to find from a mass manufacturer like Seiko. 聽

I have a large collection of independent brand watches, and a large Seiko collection. 聽I think that I pretty well understand both. 聽It isn't easy to do what Seiko does at the scale and price points at which they do it. 聽It is far easier for detail focus on smaller batches than mass manufactured watches. 聽Many of those indy watches use Seiko parts/movements and they would not exist without Seiko now would they?

In the past, I've relied on Seiko as a diving instrument, a flying instrument, and I still would trust my Seiko watch if I needed to right now.