Micro brands vs the Über brands

I love watches. I fall in love with new models, vintage models, weird limited edition models…every day.

I have a theory though. My grail list of classic watches remains fairly static:

  • Cartier santos

  • Rolex Explorer

  • Omega Speedmaster

  • Breitling Navitimer

I guess I should whittle it down to one if it’s a true grail - Explorer, perhaps?

But when it comes to microbrands - whilst many of them make some lovely pieces, my eyes are always wandering. One day I love the look of the Yema Superman, next it’s a Baltic or Serica. One day I think Farer is the bees knees … next day, not so much.

Is that what really differentiates the top makers? The constancy of their iconic models, versus the intransigence of the latest micro brand fauxtina’d “vintage inspired” dive watch?

Or am I just smokin craic?

Answers on a postcard please

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Good taste brother

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Trust me, once you actually obtain one of your grails you will still have a wandering eye 😂

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ezcheese

Trust me, once you actually obtain one of your grails you will still have a wandering eye 😂

Oh I know. Last year’s grail is this year’s beater, and grail

Number two appears in your cross hairs

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sh1tehouse

Oh I know. Last year’s grail is this year’s beater, and grail

Number two appears in your cross hairs

Perhaps then the prohibitive barrier to ownership (exorbitant price) is all there is to it lol

I’ve answered my own question

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Marketing and the perception of better quality. Microbrands have a lot to offer, but they got no "heritage".

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I don't think so. The only thing, that really sets them apart, is movements - and market position.

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Hey, I can't help but wonder the same thing every day. Honestly, I've gotten to a point where I just love all my watches for how they look, what they mean to me, and how they work, not because of the brand or how much they're worth. It's tough to get caught up in the whole prestige thing of certain brands.

I totally get you, it's really hard not to love some of the French designs.

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Jokerz32

Hey, I can't help but wonder the same thing every day. Honestly, I've gotten to a point where I just love all my watches for how they look, what they mean to me, and how they work, not because of the brand or how much they're worth. It's tough to get caught up in the whole prestige thing of certain brands.

I totally get you, it's really hard not to love some of the French designs.

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Love those French brands - real class

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sh1tehouse

Love those French brands - real class

They do. I’m fixated with Baltic and Yema. My wife calls them my French lovers. Lol 😆 🙌

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Even with the grail you will still looking around. Just enjoy the journey!

By the way here a pic of my Serica😁

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