Cartier Tank - transcending time/gender/class

Having had the Cartier Tank Must XL WSTA0040 for a while now, I figured it was time I put together an overview. Although often overused by us watch nerds, the phrase "timeless icon" applies SO much to this watch, I don't even feel bad saying it. And the thing that makes me the saddest is that a lot of people relegate Cartier as a "fashion brand" and don't take the time to dig into it a bit more - so I made the video below. This was my excuse for shooting some macro footage 😂

Also shoutout to my friend, Enzo, who was kind enough to loan me his Cartier Tank Must Large so I could compare the Large and XL in the video 👍

Hope y'all enjoy, and I'm also curious to know what your thoughts are on Cartier as a brand!

https://youtu.be/L79HAWJE3kY

Reply
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Iconic is an apt descriptor, as are timeless and elegant.

Being a fashion brand never comes to my mind, as Michael Kors and Kate Spade do.

I'll check out the video, thanks.

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Pallet_Fork

Iconic is an apt descriptor, as are timeless and elegant.

Being a fashion brand never comes to my mind, as Michael Kors and Kate Spade do.

I'll check out the video, thanks.

I wasn't directly tying Cartier to "great watchmaking" in my mind prior to familiarizing myself with the brand, but I agree, they never felt like they were Michael Kors, Kate Spade (I actually talk about this very thing in the video haha!)

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Great video, super well put together and fun to watch!

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Garlando

Great video, super well put together and fun to watch!

You're too kind, thanks so much 😊

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I think once a watch has been around for a century, you can use “timeless icon” without hesitation.

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Very nice video! You have one more subscriber 😁

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MissingMilo

I think once a watch has been around for a century, you can use “timeless icon” without hesitation.

I couldn't agree more! Like, if there ever was a watch that we could use "timeless icon" as a descriptor, it'd be the Tank 😊

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t.zffl

Very nice video! You have one more subscriber 😁

Woohoo! You're very kind, I appreciate the support 👍

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What a beauty, thank you for sharing! And it goes without saying, but I wholeheartedly couldn't agree more with you 👍 a CPCP would be a dream. One day, maybe!

Thanks for watching and for the kind words of support!