I suppose we have to talk about Bremont…

New guy in charge, new direction, new range. You have to give them chance.

I’ve not yet had one but I’d considered one next before they changed everything, now I’m not as it’s the older model and I’m not sure if the brand is gonna tank or do well.

You read the article? Do you think I’m not giving them a chance? I thought I was being quite favourable… oh well.

No I was talking generally to all the crap posts online saying they are done. I really like the broadsword bronze but sadly I’m not in a position to pay 3k + on a watch brand that tanks after doing a massive rebrand

I don’t think this is one of them (but it seems you haven’t read the article… oh well, again). Have you tried any of the new stuff on?

No I dont go looking at them until im ready to buy and then i will look at all my choices. I’ve a few in mind but as I’ve recently bought 2 new additions it will be a few months until im in that position

well… I might have done you a favour then, but you haven’t read the article, so you’ll never know

I will have a look at one when I’m buying again. I’ve spent a good amount on Swiss made watches and I want to support and try a few British brands, Bremont being one of them.

That Fury....🤌🏻🔥.

But I'm awaiting the coming Vertex...👀🤏🏻

The Fury is one I will regret, I feel… but the new Vertex is stone cold.

When they release it on D Day anniversary, it's gonna sell out stupid quick is my guess.

Especially with the current trend of normal sized watches coming back.

Absolutely.

Normal-sized made me spit out my coffee.

I forget we are not all Space Marines.

Not even for the pretty pictures? There are quite a lot of shinies…

The algorithm has tanked this thread already, so let’s party.

We have drink, Bremont, TER, linked content, Porthole, and Space Marines. It’s Tuesday WC Bingo Night it seems.

I have not and I have no plan to do so. I couldn't care less how well-built or comfortable they are if I can't look at the dial without becoming immediately upset. 😂

I enjoy my watches with my eyes first and foremost.

You do realise that they are still keeping a lot of the older models as well? It’s not been well communicated, but it’s not the end of the old logo or lines.

I figured that the aviation-themed logo was still appearing on the pilot watches based on their website's categories, which is another odd choice in my opinion. I agree it has been poorly communicated. Either way, this new marketing strategy has irreversibly chipped my appreciation of the brand.

After having read your article, I am determined to try these on in the metal.

I had troubles with the old Bremont: too big, too thick, without the grace necessary to carry off that height.

I think visually the new ones are somewhat the unprepossessing but I've been known to find watches unappealing in pictures and wonderful in person. So some wrist time will be necessary post haste.

It is divisive. Those on the ground are fielding the same questions day-in day-out. It’s not been clear, and rather abrupt. The lack of informs regarding the movements is pretty annoying, we need more than Sellita-based.

You will be suprised. The remodelled Supermarine is a pleasure to wear, especially in the green. I was a fan of the chronograph Terra Nova but it is expensive. The two-hander Terra Nova is a stealthy love.

Just read your article and have to say the new watches aren't a patch on the older models,the faux patina numbers are too big which makes the dial too busy ,the logo isn't a patch on the old one,the new supermarine reminds me of a fifty fathoms due to the glossy bezel,I have visited the boutique in Manchester tried a few on admittedly it was over 1yr ago and my favourite was the Williams F1 panda ,here's my U2 U22

The new Supermarine wears better than the old though, they nailed it. Value-wise, it’s difficult, but I was keen on the no date version on the rubber. At the end of the day, you have to wear these things and get on with them. Terra Nova is an acquired taste, but surprising.

Might have to visit the boutique and see them in the flesh

Read your article Chris 👏🏻👏🏻

I think they may be a brand of short life soon, they just seem a little too expensive…. I agree the super marine is a nice watch though

The new designs—inclusive of and especially the look and scale of the logo—all feel amateurish, and that's the real shame. Love or hate Bremont 1.0, the level of restraint and finesse in their work was remarkable. On day one, the MBII (especially the original day/date) looked like it had spent years being refined to its purest state. The new brand look and the references that debuted with it look like the the work of a just-launched micro-brand, all clutter and no elegance. I have a soft-spot for Bremont and would like them to find their way, but this all just feels like a fast-track to becoming a cruise-ship brand. But, hey, maybe that's why they went with the clip-art compass logo in the first place.

They are not the be-all-and-end-all, the old stuff is still hanging around as a heritage line of sorts.

Amateurish? Jesus H… are we all watch designers now? The new watches are still well made, despite not having the classic Triptych case, they are perfectly functional and pleasant to wear. The new Supermarine is incredibly lightweight for a steel dive watch, it’s very nice to sport. I think they’ve done well there.

I feel like I am saying something sacrilegious when I say they are not bad in the flesh. The new logo, despite the generic vibe, isn’t that bad. It works well on the crown.

Fuck it: I knew it would be the same old comments. If anyone is thinking I’m sitting in a cave on a throne of Bremont, I’m not… I’m just doing what many of you don’t, and that is trying them on. I hve no horse in this race, but you all know we wear watches right? The number of times we see hype > purchase > don’t like > hate > sell/return on this platform is quite worrying. People seem to forget that these things need to be comfortable and work for you… I’d argue that the revised Supermarine is one of the comfiest, and easiest-wearing watches released in the last 6 months. Unless you try one on, you can’t argue that. The metaphorical glove has been slapped around the face…

I'm eager to see them in the flesh and if I dig 'em I'm in. I liked Bremont before and my soft-spot welcomes a reason to celebrate a rebirth...but, since you did ask, I am a professional designer (not of watches, but across many other categories for 25 years now), I stand by "amateurish" as an apt description of the clip-art logo, bold font, and its overpowering prominence within the dial layout and often in conflict with what's placed around it. The whole affair looks cheap to me, but I can absolutely see how blowing it all up in photos could exaggerate something that may make sense at arm's length, especially on the 38mm.

As far as the triptych cases, I do love them and I'd like to see that as more of a "where do we go from there?" challenge for Bremont's new stewards to integrate into their future. I hope it's not abandoned in favor of designs that might as well be from any company with any history. There's a bit of irony, however, in their modern/forward-thinking designs being relegated to "heritage" while these more overtly vintage-looking designs become the new faces of the brand...

Great read, thanks for sharing.

Looking at your photos, nothing really speaks to me (though that fury definitely falls under my "appreciate from afar" category), but that bracelet is gorgeous and it sounds like the submarine is definitely worth trying on. It could be a more intriguing alternative to a BB58, which is a great watch but one that is a bit bland (though the market has spoken that we like bland. We'll complain about it, then speak louder with our wallet).

Taking a closer look at this launch, I can see why this latest release was so polarizing. Fauxtina is often utilized to hearken back to a brand's heritage, which creates a dissonance with the brand's new identity and release. It seems a bit caught in the middle between the (somewhat) old and the new, which can alienate both old fans and prospective buyers. I'd be interested in seeing a 38mm non-fauxtina'd terra nova, like that one enthusiast mentioned.

I find it interesting to see brands like Bremont and Yema reinvent themselves. They have an uphill battle at that mid-pricepoint, where they get squeezed by the value brands below them, and are often encouraged to save a little longer for Omega, Tudor, GS by enthusiasts and mainstream journalists alike.

I hope Bremont can learn from their marketing hiccup and build some momentum. Their designs do seem differentiated from its British peers and based on what you said, they demonstrate a good understanding of case design, if they can convince people to just try their watches on.