Try this instead - choose an auto that you are happy to exercise with. Start with manually winding it only 10 turns, just enough to get it started and last a few hours and set the time. Now set a goal of keeping that watch running indefinitely without touching the crown. You only touch the crown to adjust the time/date. You can only wind the watch by putting it on and exercising. Set yourself achievable goals like first just aiming to keep it running for a week, then a month, then a couple of months. Thinking of having a rest day, that should be ok assuming you moved enough the previous day to fill the power reserve. if it stops then it mmeans you didn’t do enough the previous days. The fitness goals on the smart watch work off a similar principle.
good point about the crystals. There was something similar about military issued pilot watches as well (and I think military issued field watches). Though I would be interested to learn what crystal was on The Bulova that went to the moon? in The auction pictures it looks like a top hat style, like the sapphires on the current lunar pilot. But not sure if they had sapphire watch crystals in the 1970s? Maybe a mineral crystal of some sort?
I am loving these newsletters! Keep up the good work Deeperblue.
The discussion on heritage and the Moonwatch go hand-in-hand quite well. I think heritage has more to do with age and experience than historical achievements. However, as noted with some of the comments above, heritage is becoming blurred by marketing spin. If we look at the holy trinity: VC, AP, and PP, they haven’t got historical claims to fame like the moon, Everest or Mariana Trench, but they are recognised for their heritage due to their age and experience and what they bring to the watchmaking industry. Though we could say they owe their heritage to JLC as none of them could have got to where they are today without JLC’s movement making expertise.
With Omega I think their heritage comes from their drive to innovate and chase timekeeping accuracy and perfection. That’s not to say that other companies weren‘t also chasing these, however Omega for a long time made it their core business making the most accurate movements in the world, so much so that they named themselves after one of these movements, the Omega. Rolex on the other hand has built its brand on marketing. Other than a coincidental occurrence of a famous actor wearing what was essentially a give-away chronograph while doing his racing hobby, most of the historical achievements with a Rolex can be tied to some form of marketing or sponsorship campaign. Though it could be argued that this is the heritage of Rolex, making luxury watches desirable.
The achievements we like to celebrate of watches and watch brands form part of their legacy, and They will certainly use them for marketing. People enjoy celebrating significant achievements. For the speedmaster, while the modern ‘moon watches’ aren’t exactly the same as the speedies that went to the moon, they are homages to an instrument that formed a crucial part of an important achievement in human history. And while this is a legacy of the brand, Omega had significant heritage before we went to the moon. We recently had a Jacob&co and a Richard Mille go to space, would we celebrate that as part of their heritage?
Also if we wanted to be pedantic about whether a watch can be considered a ‘moon watch’ if it didn’t go to the moon well there is only one of them available to buy anyway (if we don’t count Buzz Aldrins’s missing speedy) and it sold for $1.3M and Bulova made an homage to that as well.
I think the other part of history and legacy comes down to what we want to remember and celebrate in a brand. We are happy to remember the military heritage of brands like Hamilton and Bulova, but not so much with Laco and Stowa, and yet we all like a good flieger.
Finally the heritage associated with ‘zombie’ brands. I know there are plenty of dead Luxury brands that have been reanimated somewhere in Asia, but what about the modern iterations of A.Langhe and Sonhe and Zenith (though it could be argued that zenith never really ‘died’)? Do we have the same reservations on them claiming the heritage of their previous generation?
I love the look of Bulova’s reissued military watches. I am looking at either the A-11 or A-15 as the next purchase. The other one i think they have nailed the look of is their new GMT.
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