Tudor Kenissi Movements
Had a thought, not sure if anybody else had the same idea or posted previously. As Tudor created Kenissi then brought in partner brands and has sold the movement to non group owners. I wonder if the move to METAS movements will be the differentiator and be only for Tudor? The regular chronometer movements will go to Breitling, Chanel and outside parties.
14 comments
Sort by
That is an interesting thought. I guess time will tell.
From what I understand. METAS testing is available to any company, that can meet it's standards.
From what I understand. METAS testing is available to any company, that can meet it's standards.
Right, but it would be a differentiator between the movements and there are different parts to achieve the 15,000 Gauss anti magnetic standard.
From what I understand. METAS testing is available to any company, that can meet it's standards.
I suppose they could dictate as a term of sale that other companies cannot send them in to be METAS certified. If they really wanted to go that hard.
I would think any brand that was willing to pay the fee could apply for the certification. BTW, I think Tudor selling the movement to other brands blurs the notion of in house. But I also think that's a good thing. I want the movements to be widely available for any local watchmaker to access.
I would think any brand that was willing to pay the fee could apply for the certification. BTW, I think Tudor selling the movement to other brands blurs the notion of in house. But I also think that's a good thing. I want the movements to be widely available for any local watchmaker to access.
It's not like COSC where you send for adjustment and pay to have it reviewed. Different parts are in the regular movements and the METAS movements to achieve the anti magnetic rating.
I would assume only for Tudor given the cost and time associated, but @Womblechops pointed out that METAS is technically available for anyone who wants to try and pass it.
METAS certification requires testing while the watch fully cased, not just as a movement (which is all that’s required for COSC certification). So Breitling, Norqain, Chanel, etc. would need to send their assembled watches back to Kenissi for testing. That’s certainly possible, but seems unlikely to me.
I believe that Kenissi was not created by Tudor but was a joint venture with Breitling wherein Breitling contributed the chronograph movement and Tudor contributed the standard automatic movement. All of the Tudor chronographs have the Breitling movement and the Breitling automatics have the Tudor movement. I believe others have subsequently invested in Kenissi to take advantage of the Breitling and Tudor in-house developed movements.
Chanel has a minority share of Kenissi as far as I know (I think 15% or so).
I think master chronometer has more to do with the willingness to do (and pay for) the testing more than anything else. Most people who buy a watch would have no idea what that is since they likely don't even know that watches can get magnetised to begin with. It's just not worth it, especially for brands that don't cater to enthusiasts.
I would imagine there are different packages partners can buy - I would think for the right price METAS would be available. Chanel might not need METAS, whereas Breitling could benefit from it.
I believe that Kenissi was not created by Tudor but was a joint venture with Breitling wherein Breitling contributed the chronograph movement and Tudor contributed the standard automatic movement. All of the Tudor chronographs have the Breitling movement and the Breitling automatics have the Tudor movement. I believe others have subsequently invested in Kenissi to take advantage of the Breitling and Tudor in-house developed movements.
Tudor created than they brought Breitling in as a partner in exchange for the movement swap.
Do you work for Tudo Business Development? haha
Certainly would make sense if they wanted to ensure a Tudor would always sit above Breitling et al.
Do you work for Tudo Business Development? haha
Certainly would make sense if they wanted to ensure a Tudor would always sit above Breitling et al.
Ha. If I did I wouldn't be slumming it here debating what needs to move for a potential incoming of the GMT lol.