I know the price is high, but it's Swiss made, relatively low production from a respected brand. These watches are also highly collectible and this allows for a price bump too.

Value isn't just measured by a watches monetary amount. If someone has the money, and feels excited to buy and own this product, it's worth every penny.

Alarmingly expensive, but that doesn't stop me really liking it and wanting one!

For so many channels, starting out requires investment. I personally got into debt growing the channel. When brands start sending you watches, the financial relief for me was huge. The trouble then is the channels all start too look generic, but creators aren't getting poor! It's about balance. If I could only make content with watches I have purchased, I would. But that wouldn't last long! I'm not made of money.

An example of success is I made a video about 15 watches under £60 and it did really well. It cost me nothing to make, but made about $60 in as revenue.

An example of a flop is releasing a review of a watch dozens of reviewers got sent (not to my knowledge at the time) and we all dropped our content around the same time. Understandably the views were woeful.

But this watch can be sold for a bit, and that massively helps purchase watches people may want to hear about more!

It's a tricky thing to balance. People have bills to pay. Creating content costs hours of family time (my choice, I'm happy making content) so getting a few quid in the bank softens the complaints from the Mrs!