Of course it's understandable that top luxury Swiss companies are doing what they can to grow. The vast number of people who would never be able to afford a Rolex or Patek before these price rises won't really be affected by these trends. I think the other side to this article may be the explosion of microbrands over the few years, which offer innovative designs for all tastes generally for under $1000 and are helping to fill the void left by major brands. (I'm looking at you Seiko).

To me the most poignant point in the article was the reason the 40 year old dad wanted to buy a mechanical watch was to have something to eventually give to his son. Even though he was referencing a $10k Rolex, this could can hold true for any watch collection. Very, very few things we humans keep past maybe 10 years. I hope watches remain attainable for everyone no matter the budget.

6/10. I'm happy with that. Beitling confused me though.

I scored 4 out of 10. Good questions through. 

This is more of a disappointment than a deal breaker, but short hands on a watch and in particular when the seconds hand is short, really spoils a dial for me. 

Amazing win. Enjoy the watch for many years to come. 

Nice first review. I'm on the same page with choosing brands that are a bit off the mainstream but with solid heritage. The Longines Spirit Zulu Time with blue dial would be a huge leap up in my watch budget. Certainly a worthy piece for a major milestone like retirement. Great choice.

Seiko and Orient both have many great value offerings at the entry level. Hamilton is a fantastic entry level for a Swiss made option.