With today being Monday I thought the topic of Micro Brands could be in order. I'm running with "Micro-Brand Monday".
There's a lot of great micro brands out there and the one I'm wearing today by LIV Watches really peaked my interest around 12mths ago.
It comes in a 46mm Black IP 316L case, with a Valjoux 7750 movement running at +-5 seconds, screw down crown and 100m water resistance, sapphire crystal, BGW9 superluminova and a 5 year warranty.
It was my first foray into the world of micro brands and so far I haven't been disappointed. One of the great things I found with this brand was the customer service which is seriously off the charts. LIV HQ is in Miami, Florida and my order arrived down under within a week which I was extremely happy about.
I can honestly say I haven't run into anyone else wearing this watch so it also has a bit of an exclusivity factor, although I'm sure that will be a different story if you live stateside.
I think micro brands offer a lot of value and you can often get into a nice spec'd watch at a fraction of what you'd pay with the established brands. The obvious downside is you can't try on the watch before you buy, so you have to take a bit of a punt on them.
Would love to hear you thoughts on Micro brands, whether or not you have or would take the plunge on one and which brands are on your radar.
My journey to becoming an avid watch fan and later collector started waaaay back when I got a little toy watch for my 4th birthday. That little blue watch (see profile pic) is where it all started and...