How much demand for Christopher Ward ⌚ exists in the secondary market?

that's one fine looking logo

I’m not looking to buy one if that helps.

Fair enough.

Does the logo help generate demand?

I see the Sealander GMT pop up on r/watchexchange on Reddit pretty often. Usually at about a 20-30% discount from MSRP

A source of reference for pricing info can be found in the Christopher Ward Archive. The archive is enthusiast maintained. Each model in the archive has the number of sales and average sale price over time. You can see where the trending is going.

https://cwarchive.knack.com/cwarchive/

Do a model search to find the exact watch. There will be a link to the resale data.

Here is an example:

They don't capture everything but it captures more than you would think.

I would also check eBay for completed sales. A lot of CWs change hands on eBay.

I think the secondary market for CW is actually pretty strong depending on the model.

Thank you so much.

They do sell on eBay..

Check eBay, it’s usually got plenty of CWs on offer. It’s where I got mine.

The early ones seem to be less popular. I doubt you'll find a cheap Bel Canto.

I was being sarcastic... I'm not a fan of the brand

All good.

I‘m not in the market for one myself at the moment, but I would always look for pre-owned first and see if anything is available at a good price (for CW I probably wouldn’t spend more than 60-65% of MSRP on a pre-owned watch).

I definitely think there is a market and that demand is higher than supply. However, demand is probably significantly lower for models with the old logo with either Cristopher Wars or C. Ward spelled out.

No luck for me, then.

I would like to unload the C65 Chronograph.

I know of a website just for the sale of CW watches, not sure if the buy and resell, are a proxy or what. https://www.wardhoard.com/watches

I also know on Facebook a few active CW groups where I see them sold.

https://www.facebook.com/groups/1879355139014914

https://www.facebook.com/groups/222274301693951

I would say minimal at this early stage. There would be the odd flipper of the Belcanto or the person who buys and when seeing the watch in person decides its not for them. Happens a fair amount when dealing with online only stores.

Which watch do you have?

Thanks for the new tool 🔥

I keep an eye on them on Reddit WatchEx. As @ColaWatches pointed out they come by fairly often, last "Good Deal" I saw last week was the Dune w/ metal bracelet version for $799 complete set vs $1,095 direct from CW. The Sealander versions come up very frequently... GMT's are harder to come by IMHO.

Like most micro's they deprecate lots and in my experience aren't easy to get rid of, maybe because they're a "stepping stone" watch there's always loads available on the used market.

C65 Chronograph

C65 Chronograph

Yeah. . .🙄. . .my fear exactly.

Plus, new microbrand ⌚ are not that much more expensive than secondhand microbrand ⌚.

Christopher Ward ⌚ are getting more expensive, but their newer models differ noticeably from older ⌚, such as my own.

Ahhh. . .씨발 (I cannot find a good English expression in context). . .one should not expand a ⌚ collection with microbrands when one has not yet purchased other specific ⌚ in mind.

One reason I thought to purchase a few was that they have third party movements that are easy to service.

My local jeweler threw such a fit and nearly swallowed his crab cake whole because he only services Rolex.

Point being that microbrands should only be on the radar after having a few ⌚ from established brands.

Christopher Ward may become one of those brands with time, but they are now quite #omega , and they are not trying to be either.

Agreed.

It's easy for new collectors to accumulate a lot of cheaper watches, usually microbrands, & get stuck with them as they're harder to resell because there's always a glut of them available cheaply.

I'm not anti microbrand, just think it makes more sense to add them to an already established collection of higher quality pieces as keepers, rather than starting out with them.

I like CW

I hate neither Christopher Ward nor microbrands in general.

People should treat them more like snacks or even dessert rather than a main course but not an appetizer.

Great analogy 💯👏🏻👏🏻

Found a mixed bag with sales.

I think if they are readily available on their site new you obviously won’t get anywhere near retail.

I got £950 for a C65 Chronograph which was a loss of just over £100 from a purchase on their sale.

Also made a bit on a C60 Tide that I won for a bargain on bids….

Bel Canto’s generally go for more than retail, as do pieces like the Snow Leopard.

In comparison I lost £800 on a Tag Solargraph that I had 4 months, so like I say, depending on the piece you are selling then will depend on the interest.

Thanks for the comp for the C65 Chronograph.

Resales for the C65 Chronograph have been quite active. As you can see from the average selling price it is creeping up too. Probably since it has been retired as of Dec 2023.

I saw the same trend.

I will have to act soon.

Thanks.