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DISCUSSION: Rado In America
Neo-Vintage Oris BC3 7534
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Im always a big fan of seeing vintage advertising and communication from brands. Being in marketing and having the foresight I do now vs back in the 90’s and 00’s, I wonder how the pushed the watches. Ive handled some vinatges RADOS at antique shops and their build quality seems great. I think of how Breitling in the 2000’s had big influence on pop culture for their big watches for the time. Maybe RADO didnt understand its identy in the states.
Thats a great point, marketing and wrist presents is a huge factor in driving brand awarness and marketing.
I wonder what the key factors were in focusing on those markets, and why American audiences in the past never took to RADO.
Ive always thought because they were under the swatch umbrella they were suffereing from oversaturation of the $1000-$5000 price point brands like Longine and Mido. But i was so wrong, they are thriving just not here!
Thats a great dial style. What would that technique be? A tv style dial? Almost like a different take on a tank like watch
Right! I think they stand out in a see of submariner homages and copy cats. Although knowning the five watch history i guess everyone would be a copycat 🤷🏽♂️